Clarity Blend

Updated: September 11, 2026

Clarity Blend sells natural aromatherapy products body and bath oils, bath salts, roll-ons, candles, room mists and eye pillows organized around named mood blends such as Sweet Dreams, Mind Spa, Energy Boost and Heart Chakra. The site states its products are 100% natural, vegan and cruelty free, and targets wellness-focused shoppers buying for themselves or as gifts. It runs on Shopify.

Website Design

Sage green against coral and teal. The site sets its background in a pale sage (rgb 243,247,235), then uses a dark teal (rgb 19,75,101) for primary actions, an olive green (rgb 88,112,41) as a secondary tone, and warm gold and light cyan as accent colors across badges and highlights.

A display face for headings, a humanist sans for body copy. Headings such as the footer’s “Looking for wellness inspiration?” are set in a custom uploaded font called Ok, an all-caps display letterform, while product names, descriptions and ingredient lists run in Bicyclette, a rounder sans.

Botanical photography on product pages. Below the product shot, additional images show the bottle staged among lavender stems, candles and dried flowers, shifting from studio product shot to a styled lifestyle scene as the page scrolls.

Shopping Experience

Five-column collection grids. The Bath and Body collection page opens with a short paragraph explaining the category, then lists products four across with star ratings, price and award badges layered onto the packaging shots.

Full ingredient lists on the product page. The Goddess Glow Body and Bath Oil page prints its complete INCI ingredient list beneath a how-to-use paragraph, ahead of a “you may also like” row of four related blends.

Buy with Shop Pay beside the standard cart. Each product page carries an Add to Cart button and a separate purple “Buy with shop” button above the fold, offering an expedited path before checkout.

Dark teal checkout. Shopify checkout offers Shop, PayPal and Google Pay express options, a single order line for the item in cart, and a “Pay now” button set in the same dark teal as the site’s primary color.

Brand Storytelling

A short mission statement, not a founder story. The footer’s “About Clarity Blend” column states the brand is “passionate about natural aromatherapy” and aims to help customers “discover and harness the scents of nature,” without naming a founder or telling an origin story.

Awards and certification badges do the trust-building. Product tiles carry small circular seals for beauty awards and cruelty-free certification directly on the packaging photography, rather than in a separate trust section.

Notable Features

Newsletter incentive in two places. A “10% off your first order” offer appears in the top announcement bar and again in the footer, where it is paired with a free wellness eBook.

Wholesale link in the footer. A “Become a stockist” link sits in the Wholesale footer column alongside the standard shipping, terms and refund policy links.

Clearance Sale as a top-level nav item. Discounted stock gets its own entry in the main menu, positioned before Shop, Gifts, Wellness Blog and Our Story.