Clove

Updated: September 11, 2026

Clove designs sneakers and accessories for healthcare workers, built to handle long shifts on hard hospital floors. The line runs several core silhouettes, including the Prima, Forte 2, Strada and Classic, alongside compression socks, underscrubs and insoles. Clove states it has sold to more than 800,000 customers and that 71 percent of wearers switch over from running shoes, positioning itself as purpose-built footwear for clinical work rather than general athletic use.

Website Design

Pastel product grounds on a cream site. Product photography sits on pale pink, lavender and sand backdrops, while the wider site, including the footer, runs on a warm tan. The palette stays soft throughout, with colour used to differentiate shoe styles rather than to brand the interface.

A serif logo over sans product copy. The lower case “clove” wordmark is set in an italic serif with a macron accent, while headings, prices and body copy elsewhere use a plain sans, keeping the logotype as the one decorative element on the page.

Dense, review-heavy category pages. The shop grid runs four columns wide and interrupts the product cards with a promotional tile and a customer review pull-quote roughly every eight items, mixing merchandising with social proof directly in the browsing grid.

Shopping Experience

A long, evidence-stacked product page. The Women’s Prima page opens with a photo carousel, then a “71% of Clove Wearers Switch From Running Shoes” strip, a features and benefits list, a sizing table and a bundle prompt for a matching sock or slide before the Add to Cart button.

A shopping assistant on the page itself. Both the category and product templates surface a chat widget offering to answer fit and sizing questions inline, with suggested prompts like “how does it fit” rather than routing shoppers to a separate help page.

A badge-heavy checkout. Express options include Shop, PayPal, Amazon Pay and Google Pay, plus Truemed for HSA and FSA payment and Affirm for instalments. The order summary repeats trust badges for customer count, the 30-day fit guarantee and review volume beside the total.

Brand Storytelling

A direct address to the customer’s job. The stated line “You Support Them. We Support You” frames the brand around the healthcare worker rather than the product, and appears alongside the #WithLove Rewards program name in the footer.

Reviews used as the main proof point. Star ratings, review counts and quoted customer comments appear on the category grid, the product page and the checkout summary alike, making social proof a constant rather than a single dedicated section.

Notable Features

A shoe finder quiz. Site navigation and on-page prompts point to a quiz tool that recommends a style by activity and foot shape, reducing reliance on browsing alone.

Regional storefronts in the footer. Beyond the core Shop links, the footer lists Clove Australia and Clove EMEA as separate destinations, alongside a currency selector defaulted to USD.