Archives: Websites

eCommerce Websites

Holier

A simplified multivitamin made for vegans, vegetarians and mostly plant-based people. With 8 science-backed vitamins and minerals in the most bioavailable forms, this daily vitamin gives you everything you need and nothing extra.

Hint

Hint Water is an American beverage company based in San Francisco, California, as an alternative to soda and sugar beverages. Hint water contains only water and delicious fruit flavors. No sugar, no diet sweeteners, no calories.

HiBar

Salon-quality shampoos and conditioners. No plastic. No sulfates, parabens, phthalates or silicones either. Just beautiful hair.

Henry Rose

Henry Rose is a clean-beauty fragrance house selling eau de parfums, body sprays, discovery sets and accessories, positioned around ingredient transparency rather than traditional perfume mystique. The catalogue is organized by fragrance family (Fresh, Floral, Warm and Spicy, Earthy and Woody) and by individual notes such as vanilla, musk and citrus. The brand states its position directly: “You shouldn’t have to sacrifice quality for safety.” Built on Shopify with a custom storefront.

Website Design

Black on off-white. The palette is close to monochrome: near-black tones (#191919, #262626) sit against off-white and cream backgrounds, with white and true black used for text and structure. A warm red-orange and a chartreuse accent appear sparingly, likely for sale flags and highlight badges, and a mint tone shows up in smaller UI elements.

Inter throughout. Body and interface text run on Inter, a plain sans-serif that keeps the fragrance photography and copy as the visual focus rather than the type itself.

Certification marks as design elements. EWG Verified, Cradle to Cradle Certified and Leaping Bunny badges appear as repeated visual units across the site, functioning like a second logo set alongside the wordmark.

Shopping Experience

No price on the grid. Product cards show the fragrance name, category (Eau de Parfum, Body Spray, Discovery Set), fragrance family or notes, a star rating with review count, and a View Options button, but not a price; shoppers reach pricing on the product page.

Badges over filters. Cards carry Bestseller, New and award-style badges (an Allure mention among them). Filtering runs by Fragrance Family, Notes and product type rather than by price band.

A Fragrance Finder quiz. The primary navigation includes a scent-matching tool alongside About and a Layering Event collection, steering shoppers toward a recommendation rather than a flat catalogue browse.

Familiar Shopify checkout. Shop Pay, Klarna and Afterpay all appear as payment options, and free shipping applies over $75.

Brand Storytelling

A founder’s line as thesis statement. The site repeats the “sacrifice quality for safety” framing, tying the brand to actress and founder Michelle Pfeiffer’s stated reason for starting it.

Ingredient exclusion as headline copy. Rather than describing what is in a fragrance, the brand leads with what is not: no parabens, phthalates, formaldehyde, known carcinogens or endocrine disruptors, alongside hypoallergenic and dermatologist-tested claims.

Press as validation. Coverage from Allure, Vogue and Inc. is surfaced on-site, reinforcing the transparency claims with third-party mentions rather than customer reviews alone.

Notable Features

Layering sets as a category. The Signature Layering Set (stated $130 value) and Travel Layering Set (stated $60 value) bundle multiple scents together, extending the product line beyond single bottles.

Pulse Points loyalty program. A named rewards scheme sits alongside a store locator, connecting the direct-to-consumer site to physical retail.

Gift cards with a chosen amount. Digital gift cards are sold as a standard catalogue item rather than tucked into account settings, positioned for gifting alongside the discovery sets.

Henry Rose Shop Category page example

Henry Rose Product page example

Henry Rose Checkout page example

Henry Rose footer example

HVMN

Creators of the world’s first ketone ester, H.V.M.N. has a portfolio of products for daily keto support and overall brain & body optimization. HVMN designs and develops products that enhance key biometrics pertaining to cognitive, physical, and metabolic output.

Happy Tuesdays

Happy Tuesdays is a UK supplement brand selling post-rave wellness packs, single-serve packs of five capsules taken before bed after a night out. The range is narrow: the recovery packs, an All Night Electrolytes add-on and a Party Crew Kit for groups, sold in counts from six to one hundred. Pricing is in sterling, the audience is festival and club goers, and the store runs on Shopify.

Website Design

Neue Montreal on navy. Display and body copy both run in Neue Montreal, self-hosted as three faces named Regular, Medium and Bold, with Work Sans behind it for secondary text. The grotesque is set tight and mostly in sentence case.

A three-value palette. Backgrounds move between a deep navy scale of #171b34, #232953 and #2e3769 and near-white panels at #efefef and #fcfcfc. A single red, #d20000, marks discounts and urgency, and nothing else competes with it.

Two links in the header. The main navigation carries only Buy and FAQ. Everything else, including Science, Delivery, Students, Recycle and the subscription login, is pushed into a long footer list.

Shopping Experience

One product page carries the store. Pack quantity is the only variant, offered at six, ten, twenty, thirty, fifty and one hundred, with a banner promising savings of up to 50% at the larger tiers. Subscription versions of the same items appear as separate flexible plan listings.

Shipping rules stated as thresholds. Free next day UK delivery and free global delivery both unlock at ten packs, free global priority at thirty, and the page states in capitals that orders post in discreet packaging with a 30 day money-back guarantee and no customs fees.

Reviews shown in full distribution. The product page reports 920 reviews with the star split broken out, 87% of them at five stars, above paginated customer text rather than a curated selection.

Ingredients published as tables. Each of the four capsules, Rebalance, Reboot, Release and Restore, gets its own table of ingredient, quantity and percentage of recommended daily allowance, down to 2.5mg of black pepper extract.

Brand Storytelling

Second person, club vocabulary. Copy addresses the reader directly and in their own language: “Rave hard. Recover fast.”, “The cheat code for party recovery”, “26 nutrients. 1 faff-free pack.” Objections are framed as scenarios, from “Trouble sleeping after parties?” to “Heading to a festival or Ibiza?”

Science as the counterweight. Against that register the site runs a Science page, states that every ingredient was chosen on existing peer-reviewed research, and lists manufacture in a BRC and FDA approved UK facility.

Cost reframed against a night out. A comparison strip prices an average pack at £4.99 beside a £7.50 drink, a £20 cab and a £12 kebab, arguing the case on the shopper’s own spending rather than on health claims.

Notable Features

A referral scheme with an unusually high ceiling. Refer, get £250 sits in both the header promo rail and the footer, alongside a student discount page.

A separate door for subscribers. Recurring orders are managed through their own subscription login rather than the main account area, listed in the footer beside Recycle, Stockists and Students.

Haus

An alcohol brand designed for the way we drink today. Born and bottled in California, Haus is made with things you can pronounce – think chardonnay grapes.