Negative Underwear hopes to be the antidote to frilly, over-embellished underwear.
Negative Underwear
Archives: Websites
eCommerce Websites
Lunet
Lunet Eyewear is a young label handcrafting wooden sunglasses in the heart of Transylvania.
British Knights
Born and bred in NYC, BRITISH KNIGHTS will be making a comeback with a series of landmark collaborations with exclusive designs dreamed up by the world’s hottest up-and-coming artists.
ARTOYZ
ARTOYZ SA is a french company dedicated to sell, promote and produce Designer Toys and Urban Vinyl Figures.
Earnest Sewn
Earnest Sewn is a denim and clothing brand that sets itself apart by consistency in concept and strong lifestyle identity, as well as our overwhelming commitment to the product and brand.
Ada Blackjack
All Ada Blackjack goods are carefully crafted by hand using only the finest hardware and fabrics.
Urban Originals
Urban Originals is a Sydney based fashion accessory label, taking care of the world!
Bench
Bench, founded in the UK in 1989, is represented in 34 countries in Europe and North America and offers fashionable yet functional lifestyle clothing for men, women and kids.
Functionals
Functionals offers a collection of furniture and home goods designed exclusively for us by some of the most innovative contemporary designers.
icon 54
Icon 54 sells a commercial vector icon library to designers and front end developers. The pack holds 5,000 hand drawn icons across 101 categories, each in a line and a solid version, delivered as EPS, AI, SVG, Sketch, PNG, web font, CSH and IconJar files at nine pixel sizes. Two one time licences are offered rather than a subscription, both covering five users with a 30 day refund window. The site is a WordPress build on a custom theme, with payment through a Paddle overlay rather than a native cart.
Website Design
A single scrolling sales page. The homepage is one long argument broken into full width sections, each taking a claim and proving it with artwork. A fixed header keeps Icons, Pricing and Free 200K Icons beside a View icons link and a Buy now button, so both entry points stay visible throughout.
Proxima Nova in four weights. Light, Regular, Semibold and Bold carry every level of the page. No serif appears anywhere, which keeps the type consistent with the geometric product it sells.
Blue on white, with grey bands. Near black text sits on white, alternating with very light grey sections to break the scroll. A mid blue handles buttons, links and numerals, with a paler blue for hover and a darker blue for pressed.
The product supplies the illustration. Rather than commissioning imagery, the page uses the icons themselves as decoration, then overlays grid rules, stroke width controls and size steppers to show how they are built.
Shopping Experience
Two tiers on one comparison block. Standard is 67 dollars for five users and 4,000 icons. Unlimited is 97 dollars for five users, 5,000 icons and lifetime updates, with a tooltip noting the pack is refreshed a few times a year. Both list one time payment, a money back guarantee, royalty free licences, iOS and Android readiness and the format list.
Checkout is an overlay, not a cart. The Purchase buttons carry Paddle product identifiers and open a hosted checkout in place, so there is no basket, account or multi item order.
Preview before purchase. A dedicated view icons page lists the full category set, from Basic Icons and Restaurant through Star Wars, Zodiacs, Chess and Real Estate, with a toggle between the line and solid versions.
Brand Storytelling
Precision is the whole pitch. The recurring claim is pixel perfection, and the page backs it with the grid the icons are drawn on, 24 pixels for Android and 30 pixels for iOS, shown as a visible overlay.
Named practitioners vouch for it. Three testimonials appear with full names and job titles rather than initials: a product designer, an art director and a UX designer.
Buy once, never again. The line closing the line and solid section states that the packages are updated constantly and that, in other words, you will never have to buy icons again.
Notable Features
IconJar integration. The pack imports into the IconJar app in one click, pre categorised and keyword tagged, though the page notes the app is Mac only.
A format matrix. Each of the eight file formats gets its own description and the same list of nine export sizes, 24 to 120 pixels.
Ecko Unltd.
Eckō Unltd. is an American-based brand of urban lifestyle clothing and accessories founded by Marc Milecofsky, a fashion designer.
Element
Element is a skateboard brand founded in 1992 that now sells skate hardware alongside men’s, women’s and youth clothing, footwear and accessories. The store describes itself as “a streetwear brand with Skateboarding at its roots”. It runs on Salesforce Commerce Cloud with a region switch covering seventeen countries, each a localised storefront, and product pages name the loyalty scheme as the Boardriders Europe programme.
Website Design
Greyscale with a single brand red. The interface is built on a near black #181818 and a grey ladder through #565656, #8B8B8B, #E5E5E5 and #F8F8F8. Red #B12534 carries the logo and sale flags, with green #039855 held back for stock states.
Poppins for everything, one display face above it. Poppins sets navigation, body copy, prices and buttons across the whole site. A second face, Styleash Global, appears on campaign headings, and an in house icon font handles the interface glyphs.
Editorial blocks in place of a homepage feed. The homepage stacks full width campaign panels, collaboration tiles and a skateboard section split into Complete Skateboards, Decks and Wheels, then hands off to filtered category pages rather than showing product cards.
Shopping Experience
A deep catalogue with deep filters. Men’s clothing alone returns 514 results. Filters cover colour, size, type of product, a price slider spanning 4.00 to 176.00 pounds, and a sustainability group of Organic, PFC Free and Recycled. Sorting offers price and best sellers.
Tiles carry four signals at once. Each card shows a New arrival flag where it applies, a number for available colourways, a material tag such as organic cotton, then the product name, a one line descriptor and the price.
Product pages front load compliance and delivery. A polo page shows the price, a size row from XS to XL, an out of stock state on the selected colour, an Eco-Bonus loyalty line, a dated delivery estimate, an Environmental Footprint panel and a features block listing style code, fabric weight and fit.
Membership is the shipping offer. Free shipping and free returns are attached to the My Element programme rather than to an order threshold, returns run to thirty days, and return labels are free for members.
Brand Storytelling
Skateboarding is kept structurally, not decoratively. Skateboards is a top level menu holding Complete Skateboards, Decks, Wheels, Bearings, Trucks, Grip Tape and Flat Bar and Rails, sitting beside Team, Blog, Lookbook and a set of Product Guides.
Sustainability behaves as a filter, not a manifesto page. Conscious By Nature appears as a shoppable collection inside men’s, women’s and youth, then returns as a filter facet and again as a per product material tag.
Notable Features
A seventeen country region switch in the footer. Countries are grouped as Americas, APAC and Asia, and Europe, with each entry leading to its own storefront and currency.
Collaboration ranges get navigation, not banners. Element x Floor, Element x Timber, Element x Gabriel Alcala, Icon and Lowcase are menu entries inside the gender categories rather than homepage tiles.
Service is routed before it is asked for. A Need help panel gathers order access, shipping, returns, payment, gift card and data protection links, with a live chat entry and an FAQ beneath it.
Join our community for the latest trends and ecommerce tips.
