Archives: Websites

eCommerce Websites

JANE Motorcycles

By Catalin Zorzini  /  September 11, 2026

Jane Motorcycles sells apparel and gear for motorcycle and dirt bike riders, from t-shirts and gloves to helmets, armor and youth sizes, plus its own JANE MOTO builds and gift cards, including one redeemable for coffee. Shipping is free on US orders over $150 and on international orders over $500. Built on Shopify.

Website Design

Instrument Sans paired with a serif display face. Body copy and navigation run in Instrument Sans, a rounded grotesque, while section labels switch to Josefin Sans, a geometric sans with tall, narrow letterforms, for a sharper contrast at headline size.

A black-and-white base with functional colour. No brand palette is exposed in the page CSS beyond neutral greys and near-black text on white; colour on the site reads as functional, marking sale badges and in-stock states rather than forming a decorative scheme.

A dense top navigation. The header splits into Clothing, Moto Supplies, JANE MOTO Builds and News as parallel top-level menus, each opening a wide dropdown, rather than nesting everything under a single Shop heading.

Shopping Experience

Product prices in a tight band. Items seen on the site run from about $65 for basics up to roughly $195, with a $145 tier in between, consistent with a mid-market apparel brand rather than premium technical gear.

A long currency and country list. The header includes a market selector covering dozens of countries and currencies, from USD to AFN and beyond, signalling the store ships and prices internationally by default.

Wishlist and Shop Pay. Product pages support saving to a wishlist alongside Shop Pay express checkout, giving returning shoppers a way to track gear before buying.

Brand Storytelling

JANE MOTO as its own sub-brand. The Moto Supplies section separates chemicals, armor and helmets from clothing, and JANE MOTO Builds lists named collaborations, Stark Future, VARG MX and VARG EX, positioning the company as a builder and supplier, not only an apparel label.

An invitation, not just a catalogue. A “Come Dirt Bike With Us” link sits in the main navigation next to the shop, and gift cards are split into a merchandise card and a coffee card, both signals the brand frames itself around a riding community rather than a single product line.

Notable Features

Youth sizing as its own category. A dedicated Youth link under Clothing extends the range to younger riders rather than treating it as a filter within adult categories.

News as a top-level section. Editorial or announcement content gets equal billing with the shop and supplies menus, rather than being tucked into a footer blog link.

A dirt bike vertical alongside street clothing. Moto Supplies, JANE MOTO Builds and the “Dirt Bike with us” link together form a distinct off-road offering that runs in parallel with the core motorcycle apparel line.

JANE Motorcycles Shop Category page example

JANE Motorcycles Product page example

JANE Motorcycles Checkout page example

JANE Motorcycles footer example

The Horse

By Catalin Zorzini  /  September 11, 2026

The Horse is an Australian leather goods label selling bags, from shoulder bags and totes to backpacks, clutches and small leather accessories, organized under named collections including Clementine, Fin and Esme. The brand states its positioning directly as “a refined ease,” and ships internationally with a currency selector covering AUD, EUR, GBP, HKD, JPY and USD. Built on Shopify.

Website Design

Canela and Atlas Grotesk pair a serif with a grotesque sans. Canela, a high-contrast serif, is used for display type, while Atlas Grotesk handles body copy and navigation, a pairing associated with premium fashion branding.

An olive and navy palette replaces the expected all-neutral leather look. Core tones run an olive green (#545540, #4a4b38) and a navy (#272d45), with black and white as the base and a dusty blue (#7596B8) and a yellow (#FFCF2A) used sparingly as accents.

New arrivals and named collections lead the homepage. Clementine, Fin and Esme each get their own presentation rather than being folded into a single bags grid.

Shopping Experience

Navigation is deliberately short. New, Shop and The Brand make up the entire primary menu, a narrower structure than most accessories retailers use.

Six currencies are selectable at checkout. AUD, EUR, GBP, HKD, JPY and USD all appear in the header currency switcher, alongside wishlist and account icons.

Buy Now, Pay Later sits next to standard shipping terms. Flexible payment options are offered alongside free shipping on Australian orders over $200, and a returns and exchanges portal is linked from the header.

A first-order discount is the entry offer. Email signup promises 10 percent off a first order rather than a percentage tied to order size or loyalty tier.

Brand Storytelling

“A refined ease” is the full positioning statement. The phrase is used as the brand’s stated tagline, and the design, spare navigation, serif display type, restrained color, is built to support it.

Products are named, not numbered. Clementine, Fin and Esme read as collection names rather than SKU-style model numbers, giving each range its own identity.

The Brand section carries the company story separately from the shop. Rather than mixing narrative copy into product pages, The Horse keeps its ethos and history on a dedicated navigation tab.

Notable Features

Support hours are stated exactly. Email contact is available weekdays 8am to 4pm AEDT, a specific window rather than a generic response-time promise.

A dedicated Sale section sits inside the Shop menu. It is listed alongside the style categories, shoulder bags, totes, backpacks, rather than surfaced only through a banner.

Customer reviews run through Okendo. Star ratings and review summaries are embedded via the Okendo widget, appearing on both category and product pages.

New arrivals get their own header link rather than sitting inside Shop. Placing New ahead of Shop in the primary menu pushes the newest stock in front of the full catalogue for returning visitors.

The Horse Shop Category page example

The Horse Product page example

The Horse Checkout page example

The Horse footer example