Super Coffee

Updated: September 24, 2026

Super Coffee sells ready-to-drink canned and bottled coffee plus powdered protein coffee, positioned as a zero-sugar alternative to sugary iced coffee and energy drinks. The catalogue is twelve SKUs sold as multipacks: Lean Iced Lattes at $35.99 a twelve pack, XXTRA cans and Super Protein Espresso at $29.99, Protein+ powders at $19.99. A Find In Store lookup sits in the header, since the brand states it is stocked in 70,000 retail doors. Built on Shopify.

Website Design

Yellow, teal and flat grey. The palette pairs a saturated brand yellow with an orange for tab borders, a teal used across star ratings and review furniture, and a light grey ground. Sections alternate between white, grey and full-bleed yellow.

Figtree throughout. Figtree covers headings, body and interface in regular, italic and bold, so emphasis comes from all-caps labels and scale rather than a second face.

Section headers set in lower case. Band headings read “super by the numbers”, “featured products” and “brewing Positive Energy since 2015”, a casual register against the all-caps product labels above them.

Shopping Experience

Navigation organised by format, not flavour. The shop menu splits into Lean Iced Lattes, High Protein Lattes, Protein Coffee Powders, Espresso + Protein and Coffee + Energy, with New Arrivals and Best Sellers as parallel routes.

Sale pricing shown as a pair. Cards carry a Save badge, the sale price, the struck regular price and a unit cost such as ($2.99/bottle), with pack size and container volume stated separately.

Ratings printed as an average and a count. Each card shows the score and the number of reviews behind it, from 1,565 down to 13, and sold-out items stay on the grid with a badge.

A full nutrition panel on the product page. Below Add to cart the page lists the full ingredient statement, an allergen line and a nutrition facts block giving calories, fats, sodium, carbohydrates and protein per serving, then four claim tiles covering sugar, caffeine dose, B vitamins and ginseng.

Subscription sold as its own band. A dedicated section offers up to 15 percent off recurring orders, free shipping over $75, a choice of schedule and the option to pause, skip or cancel.

Brand Storytelling

Numbers before narrative. A three-figure band cites 30 million pounds of sugar removed from the American diet, 70,000 stockists named as Walmart, Kroger, Albertsons and Dollar General, and one million customers.

Celebrity and customer voices side by side. A scrolling wall of named customer reviews runs above a second block of quotes from tagged Instagram accounts, so social proof arrives twice in different registers.

Notable Features

A refund promise written into the product page. The Positive Energy Promise offers a refund on a first case if the coffee does not taste or feel right, with the eligibility limits in the same paragraph.

Three stacked offers in the announcement bar. Free shipping over $75, 25 percent off a first subscription order and 10 percent off orders over $100 rotate above the nav.

Find In Store in the primary navigation. Retail availability sits beside the cart rather than in the footer, treating the shop and the supermarket aisle as equals