Magic Mind

Magic Mind sells 2 fl oz functional shots in four formulas: Free with no caffeine, Original at 55mg, MAXX at 165mg and a Sleep shot. The line is positioned as “the world’s first mental performance shots” and is sold mainly on subscription, with wholesale ordering, retail stocking and HSA/FSA eligibility handled from the same site. The company trades as 10,000 Inc out of Venice, California. Built on Shopify.

Website Design

Deep green with a pastel per formula. The base is a near-black #1a1818 with a deep green, #047c68, on primary actions. Each formula then carries its own pastel, among them apricot #f4b274, lilac #cea5cd, periwinkle #5d76ba, butter #fbd571 and coral #eb8f84, which is how four near-identical bottles stay distinguishable at card size.

Circular throughout, with two exceptions. Circular and Circular Std set headings and body copy. A Blitz Script face appears for handwritten accents and Akkurat Mono handles small technical labels such as ingredient tags.

A four-card rail that repeats. The same Free, Original, MAXX and Sleep card set, each with its caffeine figure and a one-line claim, appears in the header dropdown, again mid-page and once more near the footer, so the range is never more than a scroll away.

Shopping Experience

A quiz as the second entry point. Beside Shop Now, the hero offers Take the Quiz, which opens a Find your formula flow beginning with “How much caffeine do you have daily?” and three answers.

Pack size drives the price. The buy box presents 15, 30 and 60 bottle packs, each with its discount, its total and a per-bottle figure of 2.97, 2.47 and 2.38 dollars respectively, and flags the 30 pack as MOST POPULAR.

Subscription is the default. Every pack is priced as a monthly delivery, with pause, skip and cancel stated inline; the one-time price appears separately and is roughly double. The standing offer is framed as a first-order discount “then 45% forever”.

A guarantee with a footnote. The 100-day money-back guarantee is repeated against every option and carries the aside “(less than 1.2% of people actually use it)”.

Brand Storytelling

Ingredients get individual cards. Bacopa Monnieri, Lion’s Mane, Cognizin Citicoline, L-Theanine and others each receive a card with a form label, a mechanism sentence and a separate Shown to line for the evidence claim.

Named authority. A Scientific Advisory Board section lists five practitioners with their credentials, and the endorsements that follow run from an NFL quarterback to a psychiatrist, each with an attributed title.

Numbers in place of adjectives. A survey panel reports 82% lower fatigue, 44% improved attention and 70% lower stress as standalone figures rather than inside prose.

Notable Features

Absorption treated as a product feature. A dedicated panel explains nanoencapsulation across four claims: higher bioavailability, faster onset, more consistent absorption and testing in humans.

Retail and wholesale in the footer. Order Wholesale, Request a Store Visit, Store Locator and HSA/FSA Eligible sit alongside ordinary support links.

A standing supplement disclaimer. The footer carries the FDA statement in full and links out to a longer version.