Author: Rajendra Bhochalya

Your Shopify URL is more than just an web address — it’s part of your brand and a big part of your SEO. Whether you’re rebranding your store, improving SEO or making your URL match your products, changing your Shopify URL can be a big win.

But this needs to be done carefully. A mistake can break links, lose traffic and harm your search rankings. In this guide I’ll take you through the process of changing your Shopify URL safely.

As a seasoned web developer and Shopify expert with over 10 years of experience, I have helped countless businesses rebrand and optimize their online stores for better SEO and user experience.

With my deep understanding of Shopify’s platform and SEO best practices (I have a Shopify SEO app available on the app store), you can trust that the advice provided here is grounded in real-world knowledge and proven strategies, ensuring your URL change is seamless and successful.

Choosing the right website builder can make or break your online presence if you have an ecommerce store. I’ve compared Shopify, Squarespace and Wix – three of the most popular options – to help you decide which is best for you.

If you want lots of customization and thousands of third party integrations, Shopify is the clear winner with over 8000 apps to choose from.

If you’re just starting out and want an all in one solution, Squarespace has a user friendly interface and award winning templates. But it has fewer payment gateways than Shopify and Wix.

Wix on the other hand excels at versatility and ease of use with 61 payment gateways and an app market that balances functionality and simplicity.

I’ve reviewed more than 6,000 ecommerce websites for ecomm.design, and worked with brands on everything from platform strategy to store design. So when people ask me how much a Squarespace website really costs, I’ve got the receipts.

Short answer? It depends.

Longer answer? It depends a lot more than most blog posts or pricing pages tell you.

Squarespace makes it easy to think it’s $12/month and you’re off to the races. But if you’re building an ecommerce business — not just a portfolio — there’s more to factor in.

Let’s break it down.

Shopify is one of the world’s top ecommerce platforms for a reason. It gives business owners from all industries access to a huge selection of tools that help them to boost their sales, increase conversions, and manage their online (and offline stores).

Plus, with Shopify’s huge app market (brimming with thousands of integrations and add-ons), you can find plenty of additional tools that can turbo-charge your revenue. One of the most popular apps for companies looking to increase average order and customer lifetime values is UpCart.