Heyhae

Updated: September 24, 2026

Heyhae is a Los Angeles brand selling sun-cured gel nail strips and the small kit that applies them, positioned as a salon alternative that needs no UV or LED lamp. The catalogue runs to roughly 157 items: single sets between $10 and $13, curated and build-your-own bundles from around $26 to $46, care essentials and gift cards. Each set ships as 28 strips with a prep pad, nail file and wooden stick. The brand also lists stockists through Target. Built on Shopify.

Website Design

Sun orange on ivory. A warm orange carries the brand against an ivory page ground and a near-black text tone, with a sunflower yellow for scroll states and hover fills. The footer inverts to orange, and a deep green appears in secondary panels.

DM Sans over Lato, with Playfair for accents. Headings are set in DM Sans, body copy in Lato, and a serif is held back for display lines. Section headings mix sentence case with all-caps lockups such as “HOT GHOUL SUMMER”.

Product names as a running joke. Every design is titled as a greeting, from “Hey, Clean Girl” and “Hey, Matcha Girly” to “Hey, Caught in your web”, carrying the brand voice through the grid without extra copy.

Shopping Experience

Three ways into the same catalogue. The shop menu offers a standard route through Shop All, Best Sellers, What’s New and seasonal edits, a By Color route split into six colour families, and a By Pattern route covering gradient and marble, glam and glitter, solid and French.

Bundling handled as a product type. Build Your Own Bundle and Pre-Bundle Sets sit next to the singles, with named collections such as Best Seller Edit and The Trend Edit priced as units rather than as a checkout discount.

Add to cart from the grid. Cards carry an inline Add to cart control with a Sold out state, so browsing and buying happen on one page.

Application taught on the product page. Below the buy box a four-step sequence covers prep, apply, cure and file, giving a cure of a few minutes in sunlight or about five seconds under an LED lamp. Pattern type, kit contents, ingredients and shipping and returns sit in accordions above it.

Brand Storytelling

Sunlight as the whole proposition. The homepage repeats the single mechanism in several registers: “Skip the Salon. Cure in the Sun.”, “First Ever Sun Cured Gel Nail Strips” and “Just you and the sun.”

A comparison table against the alternatives. A “Us vs Them” block scores Heyhae against classic lacquer, gel polish and press-ons on five rows, including no UV lamp needed, nail-safe removal and a price under $15 a set.

Notable Features

A fixed release cadence in the announcement bar. The top strip pairs free shipping over $45 with “FRESH SETS. EVERY FIRST WEDNESDAY”, turning launches into a schedule shoppers can plan around.

Two ambassador programmes. The footer separates a general Ambassador Program from a College Ambassador Program, alongside a Refer and Save $10 link.

A how-to section in the main navigation. Application tips and a full guide sit as a top-level destination beside Shop and About Us.