Ministry of Supply

Updated: September 11, 2026

Ministry of Supply is a Boston-founded performance workwear brand selling machine-washable men’s and women’s shirts, suits, blazers, bottoms and travel-ready carry pieces built from technical fabrics, running on a Shopify storefront. Prices captured on site run from about $150 for a dress shirt upward, and the footer states the brand’s premise directly: apparel “engineered around the human body, how it moves, and the climate it moves through.”

Website Design

A near-monochrome system. Colour custom properties in the stylesheet are named ms-ink, ms-graphite, ms-mist and ms-steel alongside pure black and white, and the shop itself reads as black text on a white ground with a solid black footer band beneath it.

Sk-Modernist across the type. Headings and body copy are set in a face named Sk-Modernist in the underlying CSS, a plain grotesk that keeps product names and technical copy legible at small sizes.

A gradient breaks the palette once. The one departure from black, white and grey is a purple-to-blue gradient used on the “Buy with Shop” button beneath the main Add to Cart button on product pages.

Shopping Experience

A dense filter sidebar. The Men’s Shirts category page lists Category, Fit, Size, Style, Price, Color, Fabric and Availability as filter groups down the left rail, above a three-column grid where each card carries a red Ships Now badge, a star rating and colour swatch dots.

Trust icons under the buy box. The AeroZero Dress Shirt page places icons reading Machine Washable, Iron-Free, Quick Dry and Two-Day Travel Ready beneath the size selector, ahead of accordions for a founder video, Engineer’s Notes, Fit, Care, and Returns and Payments.

Engineered-detail panels below the fold. Four two-column blocks under the heading “Built into every stitch” pair a product photograph with a claim and a short paragraph: Business-Class Comfort, Quick Dry, Carry-On Only, and Machine (and Hotel Sink) Washable.

Four express buttons and a loyalty banner at checkout. The checkout offers Shop, PayPal, Amazon Pay and Google Pay as express options, a green Free Shipping Unlocked banner, a points balance reading Complete this purchase to earn up to 150 Points, and a Verify with ID.me button offering a discount to healthcare workers, first responders, government employees, military and teachers.

Brand Storytelling

A press strip with a pull quote. Above the footer, GQ, The New York Times and Fast Company logos sit over the quoted line, “It’s office attire upgraded to be sweat-wicking, odor-reducing, and ultra-stretchy. We dig it.”

Research folded into the footer nav. The About & Help column lists Our Story, Innovation and Labs + Co-Labs beside ordinary support links such as FAQ and Returns, treating product research as part of the same navigation group as customer service.

Notable Features

Identity-based discount verification. The checkout’s ID.me integration lets eligible shoppers verify their status and apply a discount inline, rather than through a separate code.

A founder video inside the product accordion. One collapsible section on the product page is labeled as the founder explaining the fabric, unlike the other accordion labels around it.

Contact details styled as a slogan. The checkout’s trust panel lists a phone number as “909-Apollo-3” beside a support email, styling a functional contact detail as brand copy.