Archives: Websites

eCommerce Websites

noodoll

By Catalin Zorzini  /  September 15, 2026

Noodoll is a London design studio making plush character toys, accessories and stationery, built around an invented cast that includes Ricespuds, Ricemonsters, the Potato Gang and a Woodland series. Prices run from £13.50 keyrings to plush at £18.00 to £22.50 and larger pieces near £39.50. The store serves gift buyers and adult collectors as much as children, and ships worldwide from a UK base on Shopify.

Website Design

Rounded everything. Typography pairs VAG Rounded for display with Poppins and Quicksand for supporting text, three rounded sans-serifs with no hard terminals anywhere in the hierarchy. Body copy sits at a near-black rather than pure black.

A named pastel system. Colour tokens carry names matching the brand voice, including bubbleyum, blue schmoo, minty fresh and excited moss. Pink is held back for sale badges and lilac for new arrivals, so the two merchandising states stay legible without breaking the pastel field.

Lower case throughout. Headlines run in lower case across banners and calls to action, products are shot flat against plain colour, and generous spacing separates full-bleed colour blocks from grid modules.

Shopping Experience

Four ways in. Navigation splits into Shop, Characters and worlds, Gifts and About Us, with the gifting axis sorted by recipient, occasion, price and type.

Filtering carries the experience. Sizes are given in centimetre ranges rather than abstract labels, and a Personality filter offering Cutie, Foodie, Grumpy, Spooky, Oldie, Silly and Sleepy lets shoppers browse by character trait. Shop All holds 254 products on infinite scroll.

Deliberately plain cards. Product tiles carry image, title, price and Add to Basket, with no swatches, hover imagery or quick view. Product pages add four images with zoom and three accordions covering care, specification and sizing.

Terms up front. Free UK delivery over £60, a 30-day return window and a 10 Year Guarantee are stated on the product page rather than buried in the footer.

Brand Storytelling

Friends, not purchases. The phrase “friends to keep” recurs across trust badges, navigation and the footer, and the founder story describes Yiying first sketching a cheerful doll-like character.

Sustainability without certification claims. The site states, “We make friends to keep, so we believe in putting people and the planet first,” tying the claim to material quality and to the people doing the making.

Notable Features

The quiz. A character-matching quiz runs throughout the site, positioned as finding a friend rather than recommending a product.

Repair and resale. Noodoll Surgery is a repair service with its own voice, inviting customers with “the doctor will see you now”, and a Pre-loved section extends the same premise into resale.

Community and trade. Customer photography is gathered under “the noo fam”, Trustpilot shows 4.8 out of 5, and trade visitors get a stockist locator plus separate standard and EU B2B portals.

noodoll Shop Category page example

noodoll Product page example

noodoll Checkout page example

noodoll footer example

Volta Footwear

By Catalin Zorzini  /  December 26, 2016

Taking inspiration from the classics of footwear, the brand created and keep on developing a new, comfortable hybrid between the sneaker and a casual product, crafted to become part of the “everyday” outfit; along the needs of an updated, tasteful international audience.

Superette

By Catalin Zorzini  /  September 23, 2026

Superette is a New Zealand multi brand retailer selling designer womenswear, menswear, footwear, accessories, beauty and homeware, online and through nine stores in Auckland, Wellington and Christchurch. The stocklist mixes international and Australasian labels, among them A.P.C, Agolde, Anine Bing, Arc’teryx, Carhartt WIP, Ksubi, Polo Ralph Lauren, Samsoe Samsoe, St. Agni and Stone Island, alongside an own label under the Superette name. The catalogue runs to well over a thousand products. The store is built on Shopify and ships internationally.

Website Design

Near black on white with colour by section. Text and buttons use black and a near black, rgb(34, 31, 32), on white. Sections swap in flat grounds of lime rgb(119, 253, 103), lilac rgb(215, 203, 255) and pale sage rgb(214, 217, 212), with a saturated blue button scheme and red reserved for sale links.

Jost for display, Figtree for body. Headings and navigation are set in Jost, a geometric sans with wide capitals, while Figtree carries product titles, descriptions and interface labels.

Three doors at the top level. Navigation reduces to Women, Men and Home, each opening a full width menu of eight or nine columns rather than a dropdown.

Shopping Experience

A mega menu that merchandises. Every column pairs a category list with a Featured Brands block and a Trending block, so a shopper browsing Footwear also sees Alias Mae, Birkenstock and Salomon plus links to Complete your look and Spotlight Brand.

Facets with counts on every listing. Women’s New Arrivals states “245 products” and filters on Brand, Collection, Category and Sub Category, each option showing its own count, such as Tops (93 products) and Baggu (15 products). Sorting covers Featured, Most relevant, alphabetical and price.

Add To Bag from the grid. Cards carry a direct Add To Bag control, and out of stock items offer “Register to receive a notification as soon as this item is back in stock”, with a newsletter opt in attached to the same form.

A slide out bag. The cart opens as a panel showing the subtotal, the note “Shipping calculated at next step”, and both Proceed to Checkout and View bag.

Brand Storytelling

Merchandising through named edits. Seasonal grouping is done by title rather than category, with The Event Edit, Off-Duty Icons, The Golf Edit, “THE COLOUR OF THE SEASON ESPRESSO EDIT” and “CURRENTLY COVETING THE LONG SLEEVE EDIT”.

Stores listed with full addresses. The homepage closes on a Visit us in-store block naming all nine locations with street addresses, including the Surplus outlet in Takapuna, so the physical estate sits beneath the shop rather than on its own page.

Notable Features

A promotional bar with conditions. The top strip runs a gift with purchase offer stated with its threshold and brand, beside a link to the latest women’s arrivals.

A broad country selector. The region list spans Australia, New Zealand, the UK, the US, several EU markets, Japan, South Korea and a long run of Pacific territories, each with its own currency.

An In Focus brand row. A homepage module puts a handful of labels forward by name, sending traffic to brand landing pages rather than category pages.

Superette Shop Category page example

Superette Product page example

Superette Checkout page example

Superette footer example