Archives: Websites

eCommerce Websites

Beaufort & Blake

By Catalin Zorzini  /  September 11, 2026

Beaufort & Blake is a British clothing brand selling men’s and women’s casualwear, including shirts, knitwear, dresses and outerwear, with linen and seasonal collections such as “The Summer Story.” The brand works with named style collaborators and positions itself around heritage-inspired, everyday clothing rather than occasionwear. Built on Shopify.

Website Design

Navy and blue over near-black text. The palette runs a near-black #222222 for body text against a brand navy #273a45 and two supporting blues, #4e748b and #76a0b9, used across banners and accents, with white grounds throughout.

Serif accents over a sans base. Body and navigation type default to Helvetica and Arial style sans stacks, with Georgia and a light Gill Sans variant reserved for headings and pull quotes, giving otherwise plain pages a softer, editorial heading treatment.

Collaborator imagery mixed with flat product shots. Homepage collections pair styled photography of named collaborators, including Emily Tierney, Kim Turkington and Scarlet Martin, with plain product-on-white photography on the category pages themselves.

Shopping Experience

Menswear and womenswear run as parallel ranges. Women’s stock spans shirts and blouses, knitwear, dresses and outerwear; men’s spans casual shirts, polos, rugby shirts, trousers and accessories, each with its own New In and Sale sections.

Sale pricing shown against a struck-through original. Example listings include a Nelson Jersey Polo cut from GBP65 to GBP25 and an Abbott Broderie Shirt from GBP95 to GBP38, both displayed with the original price crossed out beside the reduced one.

A stated delivery threshold. Free UK delivery applies above GBP125, with UK exchanges and returns described as handled directly rather than through a named third-party returns portal.

Named curated edits. Beyond standard categories, the site groups stock into named edits such as the Beauchamp Collection and Laura Ann’s Edit, giving repeat shoppers a curated entry point distinct from the full New In or Sale listings.

Brand Storytelling

A home-away-from-home positioning. The brand states plainly that it makes “clothing that makes you feel at home, wherever you are,” tying the product to comfort rather than trend.

Tradition stated as a design principle. Further copy commits to “heritage-inspired designs” and doing things “properly,” repeating the brand’s British, made-to-last framing without an extended founder narrative.

Notable Features

A standing fabric care guide. A dedicated fabric care guide sits in the secondary navigation alongside sustainability information, kept separate from the general FAQ pages.

Careers and sustainability given equal footing. Both appear in the footer alongside standard account and legal links, rather than being folded into an About page.

Style collaborators used as repeat contributors. The same named individuals recur across seasonal collections rather than rotating a new set of faces each drop, giving the homepage a consistent, familiar cast across the year rather than a single one-off campaign face.

Beaufort & Blake Shop Category page example

Beaufort & Blake Product page example

Beaufort & Blake Checkout page example

Beaufort & Blake footer example

mini mioche

By Catalin Zorzini  /  September 11, 2026

Mini Mioche sells organic cotton basics for the whole family, from newborn rompers through kids, teens and adult sizes, manufactured in Canada since 2008. The catalogue is built around family-wide sizing rather than a single age group, and the brand pairs that structure with an explicit non-toxic manufacturing standard. The store runs on Shopify.

Website Design

A charcoal text base with custom display type. Body copy sits in a dark charcoal, close to #303030, against a plain white ground. Two uploaded typefaces, Kreon and Urbanist, are declared through @font-face rather than pulled from a stock font service, distinct from the plain system sans used elsewhere on the page.

Emoji as navigation markers. The main menu pairs several category links with a small emoji icon rather than an illustrated glyph, a lighter way of signposting sections without commissioning custom iconography.

Swatch-first product grids. Collection pages show color swatches directly on the product card, so shoppers can see the available colorways for a style before opening the product page.

Shopping Experience

Sizing is the top-level structure. The main navigation splits first by age and body rather than by garment type: Baby (0-24 months), Kids (1-8 years), Teens (9-16 years) and Adult sit alongside New Arrivals and Best Sellers, with cross-cutting thematic collections named Cloud, Dreamy, Mod, Cozy and Plush layered on top.

Visible discounting. Sale items show a struck-through original price next to the reduced price on the grid itself, and a dedicated Sale section aggregates the current markdowns rather than folding them into a filter.

A wide price band. Listed prices run from about $24 to $138 CAD, consistent with a range that spans baby basics up to adult outerwear-weight pieces in the same catalogue.

Brand Storytelling

A tagline that does double duty. “life is messy. our clothes are clean.” sets up both the practical pitch, clothes built for a toddlers day, and the manufacturing one, clean production.

An explicit no-no list. Rather than a general sustainability statement, the brand names what it excludes: microplastics, toxic dyes, pesticides and other harmful chemicals, backed by a “non-toxic + organic” badge shown on product pages.

Made in Canada, dated. The since-2008 manufacturing claim is stated plainly rather than folded into softer heritage language, giving it a checkable anchor.

Notable Features

A named newsletter list. The footer signup is branded “join the famm” rather than a generic “subscribe,” extending the brands casual tone into a functional form.

A store locator alongside ecommerce. Footer links include a physical store locator and customer service information next to the standard social and legal links, indicating the brand sells through retail as well as its own site.

One catalogue, four life stages. Carrying baby, kids, teens and adult sizing under one roof, with shared collection names like Cloud and Cozy spanning several of those groups, is the sites clearest structural choice.

mini mioche Shop Category page example

mini mioche Product page example

mini mioche Checkout page example

mini mioche footer example

Tea and Kate

By Catalin Zorzini  /  September 11, 2026

Tea + Kate is a British independent design store that also sells its own consultancy, describing itself as “an independent design platform offering considered product collections alongside creative and commercial consultancy”. The shop covers homeware, lighting, furniture, kitchen and tableware, clothing, beauty, stationery and books, stocking HAY, Muuto, Frama, Hasami, HMM, Hightide, Le Bon Shoppe, Phaidon and gestalten among others. It trades in pounds with a full multi-currency selector. Built on Shopify.

Website Design

Near-black on warm cream. Text sits at #212121 over off-whites of #f5f2ec and #fcfbf9, with a muted gold, #ab8c52, as the accent. Individual sections swap grounds for sage green, taupe, near-black or a hot orange, so the page reads as a sequence of tinted panels rather than one continuous field.

One typeface, sized hard. Geist runs across headings, body copy and navigation. The scale does the hierarchy work a second face would usually carry, running from 12px eyebrow labels and 13px navigation up to a 60px display size on desktop.

Counts in the menu. The mega menu prints an item count beside every category and subcategory, so Living reads 105, Stationery 50, Books and Magazine 39 and Lighting 3 before anything is opened.

Shopping Experience

Merchandised as drops. Top-level navigation is organised by release rather than department, listing the current sale alongside SS 26 Drop 01 and AW 26 Drop 02, with the announcement bar repeating the same message.

Sale prices live in the product titles. Reduced items keep the previous figure inside the product name, so a grid card shows the item, then the word WAS and the old price, with the current price printed beneath it.

Add to cart from the grid. Cards carry an Add to cart button, or Quick add where a variant choice is needed, so most of the catalogue can be bought without opening a product page.

A cart drawer that upsells and gifts. The drawer offers a Pair with recommendation, an “Is this a gift?” toggle and an order note field before checkout, and states that shipping, taxes and discount codes are calculated at checkout.

Brand Storytelling

Two businesses, one site. Retail and consultancy sit side by side, with the consultancy scope listed as brand development and positioning, retail and e-commerce, buying, sourcing and curation, visual merchandising and styling, content, social media and campaigns, and events, partnerships and collaborations.

Experience stated plainly. The consultancy block grounds itself in “thirteen years of independent retail and experience working with international design brands” rather than in a founder narrative, and the newsletter is pitched as product drops, studio news and selected projects.

Notable Features

A separate furniture FAQ. Furniture gets its own help page alongside the general FAQ, reflecting a catalogue that includes ex-display and collection-only pieces.

Popular Brands as navigation. Brands appear as a top-level menu entry, treated the same as product categories.

Welcome code and gift cards. A WELCOME10 code for 10% off a first order is promoted inside the cart drawer, and a gift card link sits in the utility bar beside Contact and Instagram.