eCommerce Websites
Wing on Wo & Co. (W.O.W.) is the oldest continuously operating store in Manhattan’s Chinatown boasting a five-generation long legacy in the heart of the neighborhood on Mott St. They sell primarily porcelain ware and cultural goods. The shop works to breathe new life into cultural craft by reinterpreting tradition through an Asian American lens.
Solarsport is a UK sunscreen and skincare brand selling SPF 30 sunscreen sprays, a moisturiser and bundled sets aimed at athletes and active users, running on Shopify. The site states it is the official sun protection partner of Scottish Golf and uses the tagline “Protect. Pocket. Perform.” Products are marketed on dermatological testing and a 97 percent UVB prevention claim at SPF 30.
A yellow and blue system. The top of every page carries a yellow banner announcing free shipping, and the wordmark and primary text links are set in a deep blue. Buttons for adding to cart and completing checkout use the same yellow, while the shop background stays plain white with light grey product panels.
Inter for text, a wider display face for headings. Body copy and navigation run in Inter, in a medium and a regular weight. Larger titles such as the Bundles heading switch to a bolder, wider-set sans face named in the stylesheet as MonumentExtendedBold.
Product photography on a grey ground. Bottles and tubes are shot in matching sets grouped by bundle, tightly cropped against light grey backdrops with a small Best Seller tag in the corner of each card.
Prices on the grid. Unlike stores that hide pricing until the product page, the Bundles page shows the price on each card: 15.00 pounds for the Twin Pack, marked down from 19.98, 34 pounds for the Skincare Trio, 22 pounds for the Essential Skincare Set and 48 pounds for the Fitness Bundle, each noted as Free P&P.
A five-item top nav. The header lists Sunscreen 50ml, Sunscreen 200ml, Moisturiser, Bundles and FAQ, with a cart icon on the right and no account or search icon visible.
Cross-sell beneath the fold. Product pages carry a You may also like grid of five related items with from-prices, placed under a reviews block that read 0 out of 5 with no reviews yet at the time of capture.
Two express options at checkout. The checkout offers Shop Pay and Google Pay buttons above the standard contact, delivery and card fields. The order summary breaks out UK tax within the total and the Pay now button is rendered in the site’s yellow.
A sport partnership as proof. The brand states it is the official sun protection partner of Scottish Golf, a specific sponsorship claim rather than a generic endorsement.
Education over lifestyle imagery. The footer links to articles titled Why sunscreen is good for sport? and Why it’s essential you protect your skin, alongside an Our Story page, favoring instructional content over aspirational imagery.
A free shipping banner throughout. A yellow strip reading Free Shipping available on all orders runs across the top of every page captured, including the checkout.
Bundle-first merchandising. Three of the four items on the main shop grid are multi-product bundles rather than single items, with the twin pack sunscreen the only non-bundle offer and the only one showing a percentage discount.
A newsletter gate with consent language. The footer signup asks for an email address next to explicit subscription consent text tied to the site’s Privacy Policy link.
Sommelier-created sparkling wines and spritzes made with the highest quality organic ingredients, sustainable production methods, no added sugar, no gluten, and no artificial anything.
Alec’s Ice Cream is the first certified regenerative organic ice cream made with gut-friendly A2 dairy.
Surreal is a high-protein, zero sugar, keto-friendly gluten-free, and plant-based cereal. Available in Cocoa, Cinnamon, Frosted and Peanut Butter.
OEM calls itself a “new drugstore,” selling wellness topicals, electrolyte drink mix and sensory goods such as Hinoki incense, in place of the CBD-led range it carried earlier. Founder Shun Kinoshita frames the brand around a broader view of care shaped by his own MS diagnosis, positioning it against symptom-only medicine. Navigation splits into Shop, About, Events, Journal and Sounds, on a Shopify store with a Tailwind-built theme.
Black, white and one coral accent. The interface leans on Tailwind utility classes for near-black text at varying opacity (black10, black30, black50) over white and an off-white, #fafafa, background, with a single coral-red, #ff3f61, reserved for announcement dots and error states.
Inter for everything. The theme loads Inter at three weights (400, 500, 700) as its only typeface, used across headings and body copy alike rather than pairing a display face with a body face.
A soft green for emphasis. Away from the coral alerts, a pale mint green, #baecb7, is used as a highlight background, giving the otherwise grayscale interface its second and calmer accent color.
A Sounds section built like a playlist library. Outside the shop, a dedicated Sounds area organizes curated Spotify playlists into collections, an unusual navigation item for a product store carrying the same minimal styling as the shop pages.
A narrow, single-SKU product structure. The sampled Soothing Cream comes in one size, 1.8oz, at $36, with a quantity selector and Add to Cart but no subscribe-and-save toggle, keeping the buy box short.
Ingredients broken out individually. Below the buy box, five named ingredients (Hinoki wood oil, menthol, shea butter, green tea leaf extract, glycerin) each get their own benefit line rather than a single ingredient list.
Use instructions written as directions, not marketing. A “How to Use” block gives literal application steps: “Massage into muscles, joints, and areas of concern. Apply to chest and throat to soothe your airways.”
Shipping timing stated in days. Domestic standard shipping is quoted at 3 to 4 business days and express at 1 to 2 days, with international timing given separately on the product page itself.
No sale language, by design. The brand states directly that its products are “worth every penny,” using order-value perks instead of discounts: orders over $100 receive a hand-wrapped Furoshiki cloth and personalized card.
A named founder story. The homepage attributes the brand’s philosophy to Shun Kinoshita’s own health experience rather than an anonymous founding team, tying the wellness positioning to a specific person.
Community events over influencer marketing. Sound bath events pairing a modular synthesizer with crystal bowls, and collaborations with galleries, running and climbing groups, are presented as brand activity alongside the product line.
A print magazine tie-in. The brand has launched its own magazine, “On Earth Momentarily,” extending the brand beyond the product catalogue into editorial publishing.
Stockists listed openly. A dedicated Stockists page in the footer points to physical retail locations carrying OEM, alongside standard Journal, FAQ and Policy links.
Are.na used as a community channel. Alongside Instagram, the footer links to Are.na, a less common choice that signals the brand’s design-forward audience.
CariFree offers science-based solutions and products to treat bacterial imbalance in the mouth to fight cavities.
Shonen Soda is a boutique beverage brand working to introduce international flavors to the US market.
Nantucket Crisps sells various all-natural, crunchy potato chips inspired by the island of Nantucket.
Stars and Honey makes innovative bars packed with collagen peptides
MiLa is a food company that offers Chinese street foods to consumers.
Whipnotic is a whipped cream company that aims to disrupt and modernize through flavor, color, and health.
