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Archives: Websites
eCommerce Websites
Kith
Kith is a New York-based lifestyle brand offering a diverse range of apparel, footwear, and accessories for men, women, and children. Their designs blend streetwear aesthetics with high-quality materials, resulting in contemporary and versatile collections. The website features a clean, user-friendly interface with intuitive navigation, high-quality imagery, and detailed product descriptions, providing a seamless shopping experience.
HEIMA
Heima is a single independent brick-and-mortar homeware, hardware and eco/refill shop on Gillygate, York with a design-led and eco-friendly ethos.
Native & Co
Native & Co is an independent home-ware shop based in Notting Hill London, offering tableware, kitchenware, textiles and accessories. They specialise in high quality, crafted home products sourced from Japan and Taiwan.
tokyobike
Tokyobike is a London-based retailer offering a curated selection of minimalist bicycles and accessories, emphasizing comfort and style for urban cycling. Their website features a clean, intuitive design, showcasing products with high-quality imagery and detailed descriptions, providing an engaging and user-friendly shopping experience.
Lesse
LESSE is organic skin care, refined to the essentials. A simplified ritual of effective, uncompromising formulations packaged sustainably.
Sunscoop
Sunscoop is plant-based ice cream that is delicious, allergen-friendly, and makes you feel good.
Smallhold
Smallhold Inc is on a mission to innovate mushroom production by providing customers with fresh and nutritious, local, organic fungi which are grown in urban environments.
Fishwife
Fishwife is a new woman-founded and led food company aiming to make ethically sourced, premium, and delicious tinned seafood a staple in every cupboard.
Bijo;
Bijo; is a Paris based retailer of Japanese beauty products and treatments, selling skincare, haircare, body care and beauty technology devices alongside in-store facials, acupressure sessions and workshops. The catalogue spans multiple Japanese brands including YA-MAN, COREFIT, DECORTE and BIORE, with tools priced from EUR230 to EUR560 and skincare from EUR13 to EUR54. Built on Shopify.
Website Design
A sage and near-black palette. Text and headings run in a near-black #303030, set against white and pale grey #f1f1f1 grounds. Buttons and borders pick up a muted sage-blue, #88a5af, that recurs on category tiles and calls to action rather than a bright accent.
Serif headings over sans body. Body copy and lower-level headings are set in Barlow, a grotesque sans, while the top heading level switches to Cormorant, a high-contrast serif, and second-level headings use EB Garamond. The pairing separates editorial-style intros from the denser product grid.
Product photography mixed with lifestyle shots. Tool and skincare listings are shot on plain grounds, while workshop and treatment pages use portrait photography of stylists and clients, reflecting the split between retail and in-person services.
Shopping Experience
A broad, multi-format catalogue. Products range from skincare and haircare to beauty devices such as the Face-Pointer II and HORiZONE, plus lifestyle items like matcha and incense. Bookable services, including facials, scalp treatments and acupressure, and workshops sit alongside physical goods in the same navigation.
Financing at checkout. Higher-priced tools, several in the EUR230 to EUR560 range, are paired with ALMA instalment payment over three to four instalments, a detail suited to the beauty-tech price point.
A free shipping threshold. Standard delivery is free above EUR80, with accessories and smaller items priced from EUR15.
Brand Storytelling
Positioned as an immersion into Japanese beauty. The brand states it offers “an immersion into the heart of Japanese beauty,” built around consistency and prevention rather than one-off treatments.
Print and education extend the retail offer. A published book, “Ma revolution beaute du visage,” co-written with Ena Narumi, and a “My Beauty Tool questionnaire” position the store as an educator on Japanese beauty ritual, not only a seller of imported goods.
Multiple physical shops linked from the same site. The site references several Bijo shops in addition to the online store, so the Shopify catalogue functions as a shared backend for both in-person retail and online orders rather than a purely digital operation.
Notable Features
Seasonal in-store events. A “SUPER JAPAN” popup ran from August 29 to October 18, tying the online catalogue to a temporary physical presence in Paris.
Gift cards and studio bookings share the cart. Both e-gift cards and paid treatment bookings, such as a master beauty tool workshop, checkout through the same Shopify cart as physical products, rather than a separate booking system.
Named brands used as a trust signal. Rather than a single house line, the catalogue is organised around named Japanese brands such as YA-MAN, COREFIT, RUHAKU and DECORTE, letting the store position itself as a curated importer of established labels rather than a manufacturer of its own.
Bijo; Shop Category page example
Bijo; Product page example
Bijo; footer example
Tequila Cayéya
Tequila Cayeya is produced by way of traditional methods in the town of San Juanito de Escobedo, Jalisco, Mexico.
Mālama Mushrooms
Mālama Mushrooms is a Hawaii superfood brand selling functional mushroom products: extract powders, mushroom coffee blended with Kona beans, cacao and matcha latte mixes, chocolate, tinctures, bundles, grow kits and merchandise. The range is organised both by format and by mushroom, with Lion’s Mane, Reishi, Chaga and Cordyceps each given their own entry point. The store runs on Shopify with multi-currency checkout.
Website Design
Jost across the whole site. A single geometric sans carries headings at bold weight and body copy at regular, with body type scaled up slightly. There is no secondary face, so contrast comes from weight and size.
Swappable colour schemes per section. The theme defines a set of named schemes and applies them section by section: white with an orange button, light grey with a black button, a dark navy panel, a near-black panel, and a blue scheme with white text. The orange is the default call to action colour and the blue carries the alternate.
A notice bar sitting above everything. A single line announcement runs above the header on every page, with the navigation beneath it holding Shop, the format list, Store Locator and SALE on one row and the country and currency selector at the far side.
Shopping Experience
Two ways into the same catalogue. The Shop menu lists formats such as Matcha, Powder Extracts, Cacao Mixes, Chocolate, Bundles and Tinctures, then repeats the range split by mushroom, so a shopper can arrive by what they want to drink or by what they want it to do.
Subscription offered inside the buy box. Product pages present a one-time or recurring purchase at the point of adding to cart, with the authorisation language shown inline rather than in a separate flow.
Product pages written as long-form pages. A single coffee listing runs through a description, a numbered benefits list, a supporting essay, an FAQ accordion, sourcing bullets, shipping windows and customer reviews before it ends.
Sourcing stated as a checklist. The same block appears across products: 100% organic mushroom fruiting-bodies, grown on natural wood substrate where applicable, steam processed for bioavailability, and “No added starch, mycelium, grain or fillers of any kind”, with an internal certificate of analysis referenced.
Brand Storytelling
The name is explained on the homepage. A dedicated block states that Mālama “is Hawaiian for Protect, Preserve, and Nurture”, and presents that as the standard for the company’s work.
Origin used as a product claim. The coffee is described as 10% organic Kona beans “from our neighbors” and 90% fair-trade organic beans from South and Central America, tying the sourcing story directly to the blend.
Notable Features
A store locator alongside the shop. Physical stockists are given a navigation slot of their own, next to the online range.
Recipes as a content layer. The homepage links to chia pudding, key lime bar, cookie dough and smoothie recipes built around the powders.
Reviews surfaced at scale. Product pages carry a rating and review feed with helpful-vote controls, and a 47,000 customer figure sits above the product title.
A guarantee and a disclaimer together. A money back guarantee runs beside the reviews, with the standard FDA statement closing the page.
Mālama Mushrooms Shop page example
Mālama Mushrooms Product page example
Mālama Mushrooms Checkout page example
Mālama Mushrooms footer example
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