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NOVOS sells science-backed longevity and anti-aging supplements under the line Feel, think, look, and live Younger for Longer, targeting health-conscious adults seeking measurable aging interventions. The line runs from NOVOS Core, a daily drink priced from 2.60 dollars a day targeting what the site calls the 12 Hallmarks of Aging, through NOVOS Boost, NOVOS Vital, NOVOS Bar and NOVOS Age, a 349 dollar biological age blood test. Built on WordPress with WooCommerce.

Website Design

A warm ink and beige base. Text and UI elements run on an ink scale from near-black #292923 to deep #191510, set against beige #F4F2EE and beige-dark #EAE4DA backgrounds rather than pure white, giving the palette a warmer, paper-like base.

Clinical accent colors named literally. Three accents are labeled clinical-blue #3F7EE8, clinical-green #6FAF78 and clinical-red #E55252 in the stylesheet, alongside softer energy #FAED9B and growth #D5F5C6 tones used for data and benefit callouts.

Three typefaces by function. Inter Tight handles body and interface text, Source Serif 4 is reserved for display and editorial headings, and IBM Plex Mono appears for statistics and data points, splitting the type system along scientific versus editorial lines.

Shopping Experience

Five core products, priced per day. The shop groups around NOVOS Core, Boost, Vital, Bar and Age, with Core, Boost and Vital priced as a daily cost, 2.60, 1.05 and 1.63 dollars respectively, rather than a single unit price.

Badges on bundles. Product and bundle cards carry labels such as Start Here on Core, Most Popular on the Daily Stack bundle and Best Value on the Longevity Kit bundle, alongside feature callouts like 99% pure NMN and 7 organ systems.

Subscription pricing without a stated discount. NOVOS Bar is listed at 3.60 dollars per bar with subscription, and other products reference subscription rates, though the shop grid does not display a specific percentage saved.

Sample packs and bundles as separate sections. Below the core five products, the shop page runs dedicated bundle and sample pack sections rather than mixing them into the main grid.

Brand Storytelling

Trial data as the lead argument. The site states NOVOS Core was studied as the complete formulation customers actually take in a randomized, double-blind, placebo-controlled human trial at the University of Surrey, and cites an 18 percent lifespan extension in aged mice studies.

Named customer results. Customer spotlights report specific biological age outcomes, one case described as having slowed her Pace of Aging by 22 percent, pairing individual stories with the clinical framing used elsewhere on the site.

Notable Features

Clinician and researcher endorsement counts. The site states more than 2,000 verified clinicians recommend NOVOS, and names scientist affiliations at Harvard Medical School and the Salk Institute.

Separate Science and Ingredients navigation. Alongside Shop, the main menu carries Benefits, Ingredients, Science and Longevity as standalone sections, positioning research content as equal to the product catalogue rather than a footnote.

A quoted adoption statistic. The site states 81 percent of NOVOS customers feel a difference within 2 weeks, used as a specific, sourced figure rather than a general satisfaction claim.

NOVOS Shop page example

NOVOS Product page example

NOVOS Checkout page example

NOVOS footer example