Archives: Websites

eCommerce Websites

WeNatal

By Jibin Kumar  /  September 23, 2026

WeNatal sells prenatal supplements built around couples rather than the mother alone, pairing WeNatal For Her, a 24 nutrient formula at $59.95 a month, with WeNatal For Him at the same price and a Together bundle at $109.90. Around those sit add-ons including Iron+, Egg Quality+, Omega DHA+, Rest + Digest Magnesium and a three in one Prenatal Protein+ line, plus accessories: totes, water bottles, travel vials, affirmation cards and a journal. Built on Shopify.

Website Design

A plum and cream base with pastel accents. The palette is anchored by a deep plum used for text, buttons and the cart scrollbar, set on a warm beige ground. Periwinkle blue, lilac, pale yellow and two forest greens are held in reserve for section backgrounds and status dots.

Four typefaces doing separate jobs. Simula, a serif, handles display lines; Cadiz Web carries interface copy; Rework Micro and a Sackers face appear for small capitalised labels. Headline sections read as editorial while product data stays in a plain sans.

Life stage tags as a visual system. Nearly every product card is topped by one or more labels from a fixed set: Trying to Conceive, Pregnancy, Postpartum and Overall Health. They repeat across the homepage, the shop and product pages, so the catalogue reads as a timeline rather than a list.

Shopping Experience

Buying decisions sit on the card. Homepage product cards carry a Subscribe or One-Time toggle and show the subscription price before the click, alongside a one line description. A Learn More link splits the detail path from the buy path.

Per serving pricing beside pack pricing. The buy box on a product page shows monthly subscription at $59.95 and $2.00 per serving against a one time pouch at $69.95 and $2.33 per serving, with a three pouch option marked Save $30.

A kit and refill structure. First orders ship as a Welcome Kit with a reusable glass jar; subsequent deliveries are pouch refills. Subscription benefits are listed in the box itself: pause anytime and a free nutrition consult.

Low commitment entry points. Prenatal Protein+ is offered as a three day starter pack at $19.95 in both the For Her and For Him versions, sold as a one time add to cart rather than a subscription.

Brand Storytelling

Fertility, Reinvented. The homepage leads with that line and follows it with a claim stated numerically: 2x the nutrients in most prenatals, plus 20 for him. A second heading, From Me to We, frames the couples positioning.

Evidence presented as its own section. A badge strip lists human clinical trials, third party testing, allergen free and HSA/FSA eligible, and the For Her page links to a clinical study described as a three cycle, single group trial of 40 women run by Citruslabs.

Notable Features

An ingredient explainer inside the product page. Ten key nutrients, from choline to methylfolate, each get a short paragraph on why they matter in pregnancy, with a Learn More link per entry.

Resources treated as a second catalogue. The nav carries guides, a master class, meditations, recipes and a Clean Brand Database beside the shop, and a nutrition consult is sold as a product in its own right.

WeNatal Shop page example

WeNatal Product page example

WeNatal Checkout page example

WeNatal footer example

NOVOS

By Jibin Kumar  /  September 11, 2026

NOVOS sells science-backed longevity and anti-aging supplements under the line Feel, think, look, and live Younger for Longer, targeting health-conscious adults seeking measurable aging interventions. The line runs from NOVOS Core, a daily drink priced from 2.60 dollars a day targeting what the site calls the 12 Hallmarks of Aging, through NOVOS Boost, NOVOS Vital, NOVOS Bar and NOVOS Age, a 349 dollar biological age blood test. Built on WordPress with WooCommerce.

Website Design

A warm ink and beige base. Text and UI elements run on an ink scale from near-black #292923 to deep #191510, set against beige #F4F2EE and beige-dark #EAE4DA backgrounds rather than pure white, giving the palette a warmer, paper-like base.

Clinical accent colors named literally. Three accents are labeled clinical-blue #3F7EE8, clinical-green #6FAF78 and clinical-red #E55252 in the stylesheet, alongside softer energy #FAED9B and growth #D5F5C6 tones used for data and benefit callouts.

Three typefaces by function. Inter Tight handles body and interface text, Source Serif 4 is reserved for display and editorial headings, and IBM Plex Mono appears for statistics and data points, splitting the type system along scientific versus editorial lines.

Shopping Experience

Five core products, priced per day. The shop groups around NOVOS Core, Boost, Vital, Bar and Age, with Core, Boost and Vital priced as a daily cost, 2.60, 1.05 and 1.63 dollars respectively, rather than a single unit price.

Badges on bundles. Product and bundle cards carry labels such as Start Here on Core, Most Popular on the Daily Stack bundle and Best Value on the Longevity Kit bundle, alongside feature callouts like 99% pure NMN and 7 organ systems.

Subscription pricing without a stated discount. NOVOS Bar is listed at 3.60 dollars per bar with subscription, and other products reference subscription rates, though the shop grid does not display a specific percentage saved.

Sample packs and bundles as separate sections. Below the core five products, the shop page runs dedicated bundle and sample pack sections rather than mixing them into the main grid.

Brand Storytelling

Trial data as the lead argument. The site states NOVOS Core was studied as the complete formulation customers actually take in a randomized, double-blind, placebo-controlled human trial at the University of Surrey, and cites an 18 percent lifespan extension in aged mice studies.

Named customer results. Customer spotlights report specific biological age outcomes, one case described as having slowed her Pace of Aging by 22 percent, pairing individual stories with the clinical framing used elsewhere on the site.

Notable Features

Clinician and researcher endorsement counts. The site states more than 2,000 verified clinicians recommend NOVOS, and names scientist affiliations at Harvard Medical School and the Salk Institute.

Separate Science and Ingredients navigation. Alongside Shop, the main menu carries Benefits, Ingredients, Science and Longevity as standalone sections, positioning research content as equal to the product catalogue rather than a footnote.

A quoted adoption statistic. The site states 81 percent of NOVOS customers feel a difference within 2 weeks, used as a specific, sourced figure rather than a general satisfaction claim.

NOVOS Shop page example

NOVOS Product page example

NOVOS Checkout page example

NOVOS footer example

La Cabra

By Jibin Kumar  /  October 20, 2022

La Cabra is a modern coffee company born out of Denmark. La Cabra source the highest quality green beans from around the world and roast lightly to ensure that natural aromas and flavour notes are retained and fully developed rather than covered up by the roasting process.