Aura Bora is a sparkling water made from real herbs, fruits, and flowers for earthly tastes and heavenly feelings.
Aura Bora
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eCommerce Websites
Proven Skincare
Personalized skincare backed by data, AI & science. PROVEN custom formulates a skincare routine specifically for your skin, lifestyle, environment and skin concerns.
Feel Thankful
Feel Thankful help content creators launch their own product with the help of their superfans.
Space Blasters Coffee
Space Blasters is a future-forward coffee company with a deep interest in outer space and the unknown.
Dak Coffee Roasters
Dak Coffee Roasters is a coffee roasting company based in Amsterdam. They select beautiful and unique coffees and carefully roast them to highlight the best flavors they have to offer.
Manhattan Coffee Roasters
A small specialty coffee Roastery based in Rotterdam, The Netherlands. They focus on bringing the flavour of origin into your cup of coffee. Every Manhattan coffee is sourced ethically and sustainably.
Disco Country Club
Disco Country Club makes a collection of high-quality pickleball equipment and accessories.
Iron Lion Soap
Iron Lion Soap is a US maker of cold-process bar soap, trading since 2008, selling eighteen bar scents alongside beard and body oil, deodorant, lip balm, skin cream, soap trays, saver bags and a wash rag. Single bars are $9.99, multi-bar bundles run $33 to $100, and a subscription membership sits at $30. The store runs on Shopify with a subscription app behind the recurring plans.
Website Design
Numbered sections on a dark editorial grid. The homepage is broken into chapters labelled 01, 02 and 03, each introduced by a small caps eyebrow such as TOP SELLER, THE STOCK-UP MOVE or 629 PUBLISHED REVIEWS, EVERY WORD VERBATIM.
Raleway body under a heavy display face. Body copy is set in Raleway while headline slabs use a bold display face, with Helvetica Neue as the fallback. Display lines are set in capitals across two or three stacked rows.
Copy used as art direction. Large type carries the argument rather than illustrating it. A hero line reads “MOST ‘SOAP’ IS DETERGENT IN A COSTUME”, and the section beneath answers it in two short sentences before any product appears.
Shopping Experience
A bundle-first buy box. The product page offers two purchase modes side by side: single bars with a one to ten quantity stepper at $9.99, or a six-bar option at $50 labelled 6TH FREE, with a line reading MIX ANY SCENTS, BUILD YOUR ARSENAL.
Subscription priced into the same control. Recurring plans drop a $9.99 bar to $8.49, and the homepage states that subscriptions always ship free.
Product pages written as answers. Each bar opens with a short Why it sells note quoting the maker, then Description, Benefits, a full Ingredients list, a How 2 Use section, and a Common Questions block addressing melt-and-pour comparisons and cost per shower.
Stock state stated in words. Availability reads as In stock, ready to ship or Inventory on the way rather than as a number, and a free shipping threshold of $65 sits in the announcement bar.
Brand Storytelling
A consistent den vocabulary. The shop is The Den, the review wall is From The Pride, the bundle is The Arsenal, the bestseller row is The Lineup, and the 404 page reads “WE’RE SHOWERING! LET’S GET YOU BACK TO GETTING KLEAN.”
Process carried as the proof. The site contrasts cold-process with melt-and-pour, cites a six-week cure and saponified oils, and repeats eighteen years of cold-process and made in USA in the announcement bar.
Maker’s notes on every card. Each bar in the lineup carries a quoted line of first-person reasoning, so the grid reads as annotated rather than merchandised.
Notable Features
Bars named as codes. Products carry short call signs, MOJO, A.S.K, T2, HLP, OneOne7, NaNa, KoLD and S.E.T. among them, tagged by batch status such as OG 8, SMALL BATCH or LIMITED HARVEST.
Review volume in the furniture. A rating of 4.9 from over 629 reviews and a money back promise sit directly under the hero call to action.
Rewards surfaced in the nav. A cash back and rewards entry sits in the main menu, next to the bundle and subscription links.
Holi Scoops
Plant based frozen dessert that promises more nutrition, more function, and more indulgence.
Leisure Project
Leisure is a hydration brand selling non-carbonated, shelf-stable electrolyte drinks in flavors including Lemonade, Tropical Mango, Wild Blueberry and Strawberry Breeze, alongside variety packs and a Ggiata collaboration can. The brand markets itself on mental as well as physical recovery, with copy urging shoppers to “pause the scroll” and a tagline built around hydrating, resting and refreshing. Cans are non-caffeinated and sold mainly as 12-packs, with merch such as a trucker hat and tee sold alongside the drinks.
Website Design
A cream ground with navy type. Pages sit on a warm off-white background with navy blue headings and body copy, a pairing that keeps focus on the illustrated can art rather than the interface around it. Each flavor carries its own colour cue: blue for Blueberry, orange-yellow for Mango, pale yellow for Lemonade.
Rounded, sticker-like display type. Headings such as “Shop, Leisurely” and the FAQ titles are set in a soft, rounded sans, and product badges are shaped as rounded pill labels rather than plain text, echoing the can’s illustrated style.
Product photography over lifestyle shots. The homepage grid uses close, styled shots of the cans with fruit and ice, while lifestyle photography of people wearing the merch appears mainly on merchandise product pages rather than throughout the site.
Shopping Experience
A single flat grid, no categories. The shop page lists drinks and merch together in one four-column grid rather than splitting by collection, with each card carrying just a product photo, name and price.
Minimal product pages. The Leisure Hat page runs a plain photo, price, quantity selector and Add to Cart button, followed by a strip of customer photos and then the same flavor grid repeated below, rather than a long features breakdown.
A tip prompt at checkout. The Shopify checkout offers Shop, PayPal, Amazon Pay and Google Pay as express options, and, unusually, includes a line to “show your support for the team” with preset tip percentages before the Pay Now button.
Brand Storytelling
Wellness language over ingredient claims. Homepage copy leans on rest and mood rather than electrolyte specifications, and an FAQ accordion answers basic questions like whether the drink is caffeinated or carbonated in plain language.
A slogan repeated as a sticker graphic. “Hydration has never felt this good” appears as an illustrated badge graphic near the newsletter form, reinforcing the tagline visually rather than only in text.
Notable Features
Bundled free shipping as the main offer. A persistent top banner promotes free shipping on two 12-packs rather than a discount code, tying the incentive to basket size.
Community and wholesale links in the footer. The footer separates Join Us social links from Support, which lists Faire and Airgoods wholesale alongside a Creator Community page, extending the brand beyond direct retail.
Leisure Project Shop page example
Leisure Project Product page example
Leisure Project Checkout page example
Leisure Project footer example
Bored Cow
Bored Cow is the world’s first animal-free dairy chocolate, vanilla and strawberry milk. Vegan-friendly, lactose free, and contains real milk protein
Oishii
Oishii is an American vertical farming company that grows strawberries. Oishii sells via supermarkets, offering a container of between eight and 11 strawberries for $50 per package.
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