Vuori

Updated: September 11, 2026

Vuori is a US activewear and lifestyle apparel brand selling men’s and women’s performance clothing, including leggings, shorts, hoodies, joggers, tennis wear and swim, on a Shopify storefront. The site states its positioning as “For every passion. Every pursuit. Every part of you,” and prices captured across the catalog run from about $68 to $198.

Website Design

A serif wordmark against a sans nav. The logotype is a lower case serif “vuori,” while the navigation and body copy run in a grotesk sans face named in the site’s CSS as aktiv-grotesk. A small woven-look mark in blue and yellow sits beside the logo on the checkout page.

Colour comes from the product, not the chrome. Backgrounds stay a neutral off-white and grey throughout the shop, category and checkout views. The recurring colour in the captures, electric blue, forest green and burgundy, comes from the apparel itself rather than any accent panel or button colour.

A mixed grid of lifestyle and studio shots. The category grid alternates plain studio product photography with action and lifestyle images, such as a model mid-stretch or shot outdoors, inside the same four-column layout rather than separating the two styles by section.

Shopping Experience

Filters, sort and colour dots on the grid. Above the category grid sit Filters and Sort controls. Each product tile carries a strip of small colour dots for the available shades and a New Arrival flag on select items.

A long single product page. The Sedona Classic Pullover Hoodie page shows a six-image gallery, colour swatches, a full size grid and a Select Size button, followed by stacked accordions for Product Description, Fit, Fabric and Care, and Product Features.

Collection storytelling beneath the buy box. Below the accordions sits an About The Sedona Collection block pairing descriptive copy with a lifestyle photograph, then a Shop The Look panel, a More From The Sedona Collection carousel and a You May Also Like row.

Three express payment buttons at checkout. Shop Pay, PayPal and Google Pay appear above the standard delivery and card fields, with Afterpay listed as a further payment option beside card entry. A gift message checkbox and an SMS marketing opt-in sit within the delivery section, and the order confirms in USD with a dark Pay Now button.

Brand Storytelling

“The Rise. The Shine.” as the footer line. The footer opens with this tagline over a short note inviting newsletter signup for “events happenings, product launches, and more.”

Values-led company links. The Company column in the footer lists Our Story, Journal, Impact, Design Philosophy, Careers and Wholesale Inquiries alongside the standard support links, treating brand narrative and corporate information as one navigation group.

Notable Features

A loyalty and referral pair. The footer’s Other column lists a Birthday Rewards Program and Refer A Friend link alongside standard account features.

A print-style catalog offer. Digital Catalog and Catalog Request links appear in the footer, an addition not common among direct-to-consumer apparel sites of this kind.

A persistent chat bubble. A round chat icon sits fixed in the bottom right corner across the pages captured, and the footer links six social channels including TikTok and X alongside Instagram, Facebook, Pinterest and YouTube.