Everyday Alchemist is a ritual-based wellness brand selling science-led supplements, led by its Deep Sleep Solution, a melatonin-free sleep formula built around multiple forms of magnesium plus calming amino acids and adaptogens. The website design is clean and product-forward, with a strong hero message, simple “Shop” flow, and supporting navigation into Story and Science pages for deeper context.
Cocolab is an oral care brand selling textured, flavoured dental floss, whitening toothpaste, toothbrushes, and bundled routine sets, with refills and gifts as supporting lines. The website design is bright and product-first, using bold hero messaging, large product photography, and a shop layout organised around clear collections like “Cocofloss,” “Brush & Shine,” “Refills,” and “Shop by Fragrance.”
Baker’s Botanics sells functional supplement gummies built around mushrooms and botanicals, with product lines that include nervous system support blends and a menstrual-cycle “phase” system. The website design is clean and wellness-led, using large lifestyle imagery, clear top navigation, and scannable sections like “How it works” and “cycle phases” that guide visitors from education into product cards.
GAMMN sells portable travel backgammon boards designed for on the go play, along with accessories like straps and dice cups, plus a small merch range. The website design is product-first and highly visual, using large lifestyle imagery and a clean layout that drops quickly into featured boards and add-ons.
Muse Wash is an eco-focused laundry brand selling enzyme-powered detergent sheets in a few signature scents, designed to work in any machine, including HE and cold-water cycles. The website design is clean and product-forward, using large scent-led tiles, minimal navigation, and clear shop calls to action that move visitors straight into the core product pages. It also supports quick evaluation with a simple competitor comparison section and scannable benefit callouts around ingredients, performance, and packaging.
Grown Alchemist is a premium beauty brand selling skincare, haircare, body care, and hand care products, alongside gift sets and kits. The website design is minimalist and high-end, using clean typography, generous whitespace, and large product photography. Navigation is category-led and shop-forward, making it easy to browse collections and move from discovery to product pages.
Wip.com is an ecommerce site for Wip energy pouches, selling natural-caffeine pouches in flavours like Sour Cherry and Strawberry Kiwi, plus sampler packs and multi-pack bundles. The website design is bold and minimalist, with an oversized hero headline, quick “Shop pouches” calls to action, and a homepage that jumps straight into flavour tiles and product cards. It also includes education and discovery pages while keeping navigation tight and commerce-first.
CAKES Body is a brand focused on reusable silicone nipple covers, including non-adhesive “Grippy” styles and adhesive “Sticky” styles, alongside bundles and related support pieces. The website design is bold and product-led, using oversized headlines, large lifestyle imagery, and category-driven navigation to move visitors quickly from the homepage into best sellers and shop collections.
Vollie is a salon-inspired haircare brand selling a small, curated lineup focused on treatment and shine, including a softening and strengthening hair mask, a pre-water protective hair oil, and a resurfacing hair gloss, plus bundles and a few accessories. The website design is clean and premium, built around bold headlines, generous whitespace, and large product and lifestyle visuals that keep the shopping path simple. It leans on benefit-led callouts and ingredient highlights within product pages to make the value props easy to scan without feeling crowded.
Eatsnoods.com is the ecommerce site for S’NOODS, a snack brand selling “noodle chips” in globally inspired flavours such as Spicy Miso Ramen, Rigatoni Basil Pomodoro, and Cavatappi Carbonara, alongside variety packs and seasonal drops. The website design is bold and playful, with large typography, punchy copy, and a simple top navigation that funnels quickly into Shop, About, and Find Us. It also supports retail discovery with a dedicated store locator while keeping the shopping experience clean and Shopify-native.
Sleep-or-die.com is a Shopify storefront centred on sleep accessories, led by its “Sleep Tape” (mouth tape) and a few bedside add-ons like a Sleep Case tin and “lights out” matches. The website design is bold and minimalist, with oversized, punchy copy (“it’s time to tape up”), high-contrast product imagery, and a very short path from landing page to “buy now.” It also blends commerce with brand-world pages (diary-style blog, “meet P,” wholesale) while keeping navigation simple and mobile-first.
Oddball.world is an ecommerce site for Oddball, a “jiggly” fruit snack (a better-for-you Jell-O style cup) made from real fruit and agar, sold in flavours like Mango, Grapefruit, Double Berry, and Grape, plus multi-pack bundles. The website design is bold and modern, using big product photography, punchy headlines like “Break the Mold,” and quick paths to shop by flavour or find stores via a built-in store locator. It also leans on simple, icon-style ingredient claims (no artificial flavours or colours, real fruit purees and juices) to keep the page highly scannable
Oddball Shop Page Example
Oddball Product Page Example
Oddball Footer Example
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By Jibin Kumar
