Goorin Bros

Updated: September 11, 2026

Goorin Bros is a Shopify-built hat brand selling trucker caps, fedoras, flatcaps and papa caps, positioning itself around American manufacturing with a dedicated "USA Workshop" collection and the heritage marker "Since 1895." The catalogue leans heavily on animal-patch trucker styles sold under names like Killer, Lone Wolf and Panther, and the brand markets in seasonal drops with names such as Canyon and Black Out rather than a static, unchanging range.

Website Design

Olive against near-black. The body runs on a muted sage-olive ground (rgb 214, 210, 196) with a near-black navy bar (rgb 16, 24, 32) fixed across the top, a combination closer to workwear than the white-background norm for fashion ecommerce.

Inter, set plainly. Both navigation and body text use Inter, a neutral grotesque, kept small and understated so the product photography and patch artwork carry the visual weight rather than the typography.

A green accent used sparingly. A bright green (rgb 0, 198, 94) appears on selected buttons and status flags against the otherwise black, cream and olive palette, standing in for the brand's more typical use of red in its animal-patch artwork.

Shopping Experience

A dense trucker-cap grid. The main shop view packs roughly four caps per row, mixing plain product shots with a handful of on-model lifestyle photos inserted directly into the grid rather than kept to a separate lookbook.

Color chips and size on every product page. Individual listings show a strip of color swatches, a size selector defaulting to "One Size," and a black full-width "Add to Cart" button beneath the price.

Afterpay built into the buy box. A "Shop now. Pay later. Always interest-free" Afterpay link sits directly under the price on every product page, and the header banner separately promotes a free-shipping threshold, so payment and shipping incentives sit in the shopper's eyeline before checkout.

Brand Storytelling

A tagline turned into a badge. "You Know It's a Goorin" and "Goorin Hits Different" appear together in a dark banner section with a circular emblem, treating the slogan as a piece of graphic design rather than a plain line of copy.

Character through the patches, not through prose. Each cap's identity comes from its embroidered animal patch, Killer, Rooster, Cock, Panther, rather than a written backstory, so the product photography itself carries most of the brand personality.

Notable Features

Lifestyle photography mixed into the grid. Several models wearing the caps appear as full-size grid tiles alongside plain product shots on the same category page, blurring the line between catalogue and editorial.

A live-looking "This Friday" drop callout. The homepage promotes an upcoming limited release with drop-style urgency language, reinforcing the brand's collector-oriented "Drops" and "Last Chance" navigation items.

Reviews summarized at the bottom of product pages. A star average and a breakdown by rating (5-star through 1-star) sit beneath the "you might also like" carousel, giving each cap its own visible review record.