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Hanni sells bodycare, a range that now covers in-shower moisturizers, body wash, cleansing bars and exfoliating and shaving tools, built out from its original sustainable shaving concept into a broader daily routine. The site’s own line reads “Bodycare so good, you’ll never skip it.” Named products include Splash Salve, Rich Rinse Body Wash, Water Balm, Cocoon Cleanse, a Shave Pillow and a Shower Scarf. Built on Shopify, with Okendo for reviews and Recharge for subscriptions.

Website Design

Inter paired with Petrona. Interface text runs in Inter, a plain grotesque, while a serif called Petrona is set aside for display moments, giving the brand a softer, more editorial accent against its functional sans-serif base.

Cream grounds, one saturated accent. The palette leans on warm off-whites and pale tan tones, offset by a single strong magenta used sparingly, plus a pale blue that appears in secondary spots rather than as a core brand color.

An announcement bar for new drops. The top of the site carries a rotating banner, seen at the time of research promoting a limited-edition Water Balm scent and the site’s free shipping threshold, ahead of any product content.

Shopping Experience

Two ways to browse the same catalogue. Products are grouped both By Routine, covering Cleanse, Moisturize, Exfoliate and Shave, and By Fragrance, covering Sparkling Palmarosa, Wildwood Vanille and a fragrance-free line, letting a shopper start from either the step or the scent.

Bundles priced as a discount. Named sets such as The Works, Everything Shower Edit and Travel Sizes group multiple products together; the Everything Shower Edit is listed at 91 dollars against a 107 dollar combined price for the same items bought separately.

Everyday price points. Single products seen on the site run from 19 to 37 dollars, with free shipping applied at checkout on orders over 60 dollars, a threshold the cart repeats to shoppers below it.

Subscribe and save built in. A dedicated Subscriptions page offers recurring delivery through Recharge, positioned as a standing option rather than a one-time upsell at checkout.

Brand Storytelling

Standards broken into named pillars. An About section splits its claims into Clean Ingredients, Sustainability, and Packaging and Recycling, rather than folding them into one general mission statement.

A blog under its own name. Editorial content sits under a section called Body Talk, giving the brand’s content marketing a distinct identity from the shop itself.

A named community program. A page titled “Become a Smooth Operator” frames repeat customers or referrals as membership in a named group rather than a generic loyalty scheme.

Notable Features

Curated picks attributed to a person. A “Brittany’s Favorites” collection attributes a set of product picks to a named individual, giving the merchandising a personal, staff-recommendation feel rather than an algorithmic one.

A persistent free-shipping nudge. The cart restates how much more a shopper needs to spend to reach free shipping, updating as items are added.

Reviews surfaced through a dedicated widget. Product ratings and reviews are handled by an embedded Okendo widget rather than a built-in Shopify review block, styled to match the site’s own color system.

Hanni Shop Category page example

Hanni Product page example

Hanni Checkout page example

Hanni footer example

#Beauty #Razor #Shaving #Womens

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