Archives: Websites

eCommerce Websites

Tusk

Tusk is a New York leather goods brand selling women’s bags, small leather goods and men’s accessories, made from full-grain Italian leather. The footer states the brand has been “designing, producing and shipping the highest quality products to customers” since 1993, with a retail store on West 20th Street in Manhattan. The storefront runs on Shopify.

Website Design

A serif wordmark over a plain sans system. The TUSK logo is set in a serif face, while navigation, filters and body copy run in Montserrat, a plain grotesque sans, keeping the mark as the one decorative element on the page.

Full-bleed lifestyle photography as section breaks. A wide photo of a model on a rocky coastline opens the New Arrivals page, and similar outdoor photography reappears lower on the site to break up product grids and copy blocks.

Product color as the palette, not a brand color. Rather than a fixed accent, pages stay white and let the bags carry the color, red, sage, cognac, lavender and black colorways sit side by side in the same grid.

Shopping Experience

A faceted sidebar filter. The category page filters by Collection, Product Type (Cross Body Bag, Hobo Bag, Large, Medium and Small Wallet, Satchel, Tote), color swatch, and Leather Type (Pebble, Suede), each option carrying an item count.

One style, many colorways. The Anaya Zip Top Tote alone appears in more than eight colors across the grid, with a small swatch dot under the price on both the listing and the product page.

A four-accordion product page. Below the price and an “Add to cart” and purple “Buy with shop” button pair, a “Pickup available at Tusk HQ” line sits above four collapsed sections: Description, Details, Dimensions, and Materials & Care.

Reviews and cross-sell close the page. An eight-item “You may also like” grid sits above a star-rated Product Reviews section with a “Write a review” button.

Brand Storytelling

A three-line manufacturing claim. “Designs That Go The Extra Mile” leads into three stacked lines, thoughtfully designed, ethically sourced, handmade in our family owned workshop, each separated by a small icon.

A dedicated leather-sourcing panel. Headed “The One Percent Of The One Percent,” the copy describes leather that “develops a beautiful patina that lasts a lifetime,” beside three outdoor photographs of the bags.

A sustainability line in the footer. The About Us column states Tusk sources materials “not just for our customers, but for the earth, too,” followed by the founding year and the New York store’s full address.

Notable Features

Store pickup alongside shipping. The product page offers in-store pickup at Tusk HQ as an alternative to delivery, noted directly under the buy buttons rather than on a separate policy page.

Sold-out flags left visible in the grid. Some colorways carry a black “Sold Out” tag in the corner instead of being removed from the listing, so out-of-stock options stay part of the browsing view.

A four-column footer anchored by a real address. About Us, Customer Service, More About Us and Newsletter columns close the site, with the West 20th Street store address printed under About Us.

Tusk Shop Category page example

Tusk Product page example

Tusk Checkout page example

Tusk footer example

Shine+

Shine+ is an Australian nootropic drinks brand, trading as Mind Water Pty Ltd, selling canned energy and hydration drinks in 250ml, 330ml and 500ml formats plus mixed cases, bundles, a tote bag and gift cards. Twenty-four listings run from $49.00 to $229.99. Built on Shopify.

Website Design

Pale blocks, one tint per section. The page alternates white and near-white grounds with soft fills, a #CDFEE1 mint, a #DEE6FF pale blue and a #FFF8DB cream, against a #303030 charcoal used for dark panels. Accents are a #fdb725 amber and a #8051FF purple.

DM Sans with Libre Franklin. Body copy is DM Sans in regular and semibold, with Libre Franklin bold carrying headings, and display lines set in capitals.

Marquees instead of hero copy. “AUSTRALIA’S FIRST NOOTROPIC DRINK” repeats across a scrolling band twenty times, and a second marquee in the footer carries the Cronulla Sharks partnership line.

Shopping Experience

Three ranges, one picker. A FIND YOUR SHINE block splits the catalogue into ENERGY, CHARGED and HYDRATION, matching the Shop menu, which also breaks out Bundles, Mixed Cases and Glass Bottles.

Cases, not singles. Everything is sold by the carton: 12 x 330ml at $49.00, 24 x 250ml at $74.00 to $76.00, and 12 x 500ml at $55.00 to $62.00, with bundles from $105.00 to $229.99. Sale bundles print the regular price and a Save percentage.

Claim panels above the description. Product pages open with a short list, Zero Sugar, Natural Caffeine, Signature Nootropic Blend, Gluten Free, Vegan and Australian Made & Owned, then accordions for Ingredients and Shipping information, which spells out free shipping in Victoria, $10 to most metro areas and $20 regional.

Subscription consent at the button. The Add to cart panel carries an explicit line agreeing to the cancellation policy and to recurring charges before a deferred or subscription item can be placed.

Brand Storytelling

The formula is laid out as a diagram. Named ingredients are paired with their claimed function: ginkgo biloba to memory and mental processing, L-theanine to focus and cognition, yerba maté to sustained energy, with caffeine quantified at 80mg in the 250ml can and 160mg in the 500ml Charged.

Electrolytes get the same treatment. Sodium, potassium, magnesium and calcium each carry a one-line role on the Hydration range, under a FEEL GOOD, PERFORM BETTER heading.

Education pages sit in the navigation. WHAT ARE NOOTROPICS and WHAT ARE ELECTROLYTES sit under About Us alongside the FAQs and the blog.

Notable Features

A sports partnership woven into the catalogue. The brand is the official hydration partner of the Cronulla Sharks, which puts a shark emoji on the Hydration menu item and produces bundles named Sharks Ultimate Fuel and Hydrate Like a Shark.

Two-market currency switching. A picker toggles between Australia (AUD $) and United Kingdom (GBP £), with tax stated as included in the displayed price.

Subscriptions and a store locator. Subscriptions have their own menu item with a How Does It Work page and a customer login, and the footer carries a Store Locator for stockists.

La Garçonne

Founded in 2005, La Garçonne is an online fashion retailer specializing in the elegantly understated. Headquartered in New York City and serving a global clientele, La Garçonne embodies a way of life, attiring garçonnes for work and play, for moments of emotional spontaneity and focused calm, for where you are and where you’ll be.

The result is an exhibit of modern sophistication. Featured collections from both established and emerging designers move easily between androgyny, femininity, and masculinity, between bold statements and timeless classics. Supported by a world-class team, and manifested in the thoughtful and creative choices our customers make daily, La Garçonne offers an aesthetic you may well recognize as your own.

Bloom Hair

At Bloom Hair our main goal is to make your hair beautiful by giving it the nourishment and support that it so desperately needs! But it’s so much more than hair. With healthy and attractive hair, we know women just like you will also find the confidence and happiness they’ve been searching for. Life was meant to be enjoyed.

AXIS

At AXIS, we are driven by a passion to invent, innovate and disrupt. We believe in creating beautiful and functional products for the home of tomorrow for the forward-thinking people of today.

Our vision is to create beautifully designed smart devices that make your life more comfortable. So, join us as we start by making smart window shades accessible to anyone and everyone. Motorize your existing window shades with the AxisGear. Installs in minutes, smartphone control and more!