Monica Rich Kosann is a US fine jewelry brand built around the locket, selling 18-karat gold and sterling silver lockets alongside charm necklaces, chains, rings, earrings, tennis bracelets and a home range of photo frames. Prices run from $275 for a sterling silver locket to above $12,000 in high jewelry. The homepage states the position: “Your story, not ours.” Built on Shopify.
Website Design
Warm off-white, colour from the product. The page ground is a near-white that reads slightly warm, and the interface adds almost no colour of its own. Saturation arrives through photography, with collection tiles set on flat mustard and other strong grounds.
Serif headings, grotesque body. Type pairs ABC Arizona Mix, a serif in light and regular with matching italics, against SuisseIntl for body copy and interface labels. SuisseIntl carries five weights, so navigation, prices and legal text sit in one family.
Three photographic registers. Product shots suspend a piece on pale cream, front and edge together so the hinge and thickness read. Collection tiles use flat-lays across one colour field. The How To Wear It grid moves to close-cropped portraits with necklaces layered three deep.
Shopping Experience
Deep faceting on a large catalogue. The Lockets collection alone holds 188 products. A vertical filter panel splits it by sub-collection with counts attached: 79 slim, 70 petite, 54 gemstone, 38 engravable, 37 diamond, 13 high jewelry.
Cards carry price and delivery status. Each shows title, price and, where it applies, a “new” flag or a line such as “Pre-Order to Ship by October 9th”. Homepage carousels add a “best seller” label.
A price range until options are picked. Product pages open with a range, then prompt “Please choose options” with a chain selector before Add to Bag. Accordions give metal, locket dimensions, chain length and country of manufacture.
A bag built for gifting. The cart drawer holds a gift note field with a 500 character counter, To and From lines, gift wrapping and a special instructions box. Shipping, returns and warranty terms open in it too.
Brand Storytelling
One idea, repeated as trademarks. “Your story, not ours”, “Mark What Matters With Meaning” and “Keep Your World Close” all appear as registered lines, and body copy calls the shopper “the curator of your story”.
Collaborations told as origin stories. The Chris Evert page traces the tennis bracelet to a bracelet she lost during a 1978 US Open match. A Peanuts collection places Snoopy on top of the Slim “Viv” locket.
Values itemised rather than asserted. A Certified B Corporation line sits in the footer, and a values accordion on every product page links to Our Quality, Our Diamonds, Our Metal and Partnering Factories.
Notable Features
The Locket Bar. A browser tool sizes photos or text to a chosen locket for printing at home, and states that the site has no access to the images.
Concierge as a fixed panel. Phone, live chat and email sit together in the cart drawer and again in the footer. Four different service numbers appear across those placements, the banner and the shipping page.
Cross-border duty prepayment. Orders to Canada, Australia, France and the UK can prepay duties and taxes at checkout, via a region and currency selector.