Discerning men demand the very best. In a largely unregulated industry, we aim to provide our customers with assurance that Caldera + Lab products are not only safe to use, but deliver real results.
Caldera + Lab
Archives: Websites
eCommerce Websites
Head Wines
Keep yourself up to speed with Winemaker Alex Head of Head Wines. He has used his industry experience to create drinkable, beautiful, hand-crafted, artisanal wines all hailing from the Barossa Valley.
Plenaire
Plenaire is a British skincare brand selling cleansers, moisturisers, masks, scrubs, treatments, sets and accessories, made in the UK in small batches for a younger audience that treats a routine as self care. Products are vegan and dermatologically tested. The name comes from the French plein air, and the site states the positioning as “Skincare that celebrates your Skin Chemistry”. The catalogue holds 24 items, from an £8 muslin knotwrap to a £119 Morning To Evening set, with core singles between £16 and £29. Built on Shopify, with a selector that prices the store in more than 30 currencies.
Website Design
A lilac ground. The page background is #f7f3ff, with a deeper #ebe3fa on alternating sections and #dfcfff on overlay button hover. Type and buttons sit in a near-black #1d1d1d, and the footer takes the same pale lilac as the body rather than inverting.
Syne over DM Sans. Headings run in Syne, a wide geometric display face, with DM Sans for body copy, both from Google Fonts.
Navigation split three ways. The Shop menu offers the same catalogue by three logics at once: Bestsellers by product name, from Rose Jelly through to Aesthetique; Shop by mood into Cleanse, Energise and Relax; and Build your ritual into functional categories.
Shopping Experience
Faceted collection pages. Collections filter on availability, price range, product type, size (30ml or 100ml) and skin type, with nine sort orders and a stated count in the form “You’re viewing 1-5 of 5 products”.
Discounts shown on the card. Cards stack a percentage badge, a SAVE badge, the struck regular price and the sale price, with a star rating and review count above.
Long-form product pages. Each product opens into Product Overview, Key Benefits, Directions and Ingredients, with the full INCI list printed out. Rose Jelly names Sucragel and distilled Bulgarian rosewater as key ingredients and cross-links to the sets it appears in.
A wide payment set. The footer lists American Express, Apple Pay, Bancontact, Diners Club, Google Pay, iDEAL, Wero, Maestro, Mastercard, PayPal, Shop Pay and Visa, and Clearpay has a page of its own.
Brand Storytelling
Pleasure framed as the point. The brand statement argues skincare “should be more than just functional”, then describes the range in sensory terms: jelly cleansers, dewy serums, hydrating mists and cloud-light creams.
Four claims, stated plainly. Vegan and Cruelty Free, Clean Ingredients, UK Made and Carbon Neutral each get a short paragraph rather than a badge. The carbon claim is tied to clean drinking water projects in Odisha, India.
Notable Features
A named recycling programme. Recycle With Handle appears in both the navigation and the footer, describing curbside friendly packaging and a closed loop scheme.
A charity partnership carried in a product title. One treatment ships as “Aesthetique : In partnership with Anna Freud”, putting the collaboration in the catalogue rather than a campaign page.
Shipping threshold as a running bar. A scrolling announcement repeats “Free UK Shipping over £25 + 2 Free Samples” across the top of every page, and a footer form offers 10% off a first order.
Plenaire Shop Category page example
Plenaire Product page example
Plenaire Checkout page example
Plenaire footer example
myTableware
myTableware is your exclusive partner when it comes to giving a unique setting to the individual style of your restaurant while presenting your food and drinks. We are the first supplier on the market to have developed an online configurator that allows you to design your own catering equipment and order it directly online – very simply, intuitively and even for very small print runs starting at 50 parts per order.
Sneakerdistrict
Sneaker District is a company with a webshop and 2 sneaker stores based in Amsterdam and Antwerp. We offer different sneaker brands in store and online on our webshop. Some of the brands are Nike, adidas, Asics, New Balance, Puma, Arkk, Reebok, Saucony and Vans.
Olivia Palermo
Olivia Palermo Beauty offers a curated collection of makeup and skincare products, reflecting Olivia Palermo’s signature style. The website features a clean, elegant design with intuitive navigation, high-quality imagery, and detailed product descriptions, providing an engaging and user-friendly shopping experience.
Helias Oils
Welcome to a dreamy sleep. 100% Pure Essential Oils to help you fall asleep faster and wake up refreshed.
Daniella & GEMMA
Daniella & GEMMA is a shoe brand inspired by the different lifestyles of Daniella Tam and GEMMA LINN.
Uruoi Skincare
In Japanese uruoi means moisture, blessing and fulfillment. Inspired by this belief, uruoi was created in 1989 with a focus on Japan’s hydration driven beauty rituals.
uruoi concentrates on the core elements of skincare to combine an authentically Japanese minimalist philosophy and powerful ingredients backed by science.
Roval Components
The alloy Traverse is a leading value proposition; a true-tracking, easy riding, durable wheel, one that can shred rowdy descents yet still roll big climbs with admirable efficiency and zero compromises.
Penarosa Watches
Penarosa sells customizable women’s watches assembled from four components, case, dial, decor ring and strap, from a single Italian workshop in Laion, South Tyrol. The site pitches itself as “Premium High-Fashion Watches for the most Fashionable wrists,” aimed at women dressing for evening and event wear. Navigation runs through Brand Experience, an E-Boutique and an Atelier section plus a dedicated 360 degree personalization tool, with the storefront switching between English, German and Italian.
Website Design
A black stage for the product. The homepage opens on a full bleed black hero with a single spotlit watch and color swatches for case, dial and strap arranged around it, so the product itself, not a lifestyle shot, is the first thing a visitor sees.
Pastel panels between photography. Below the hero, blush pink and peach color blocks alternate with saturated portrait photography, each panel carrying a short heading, Brand Experience or Shop, and one button.
Script logo, two supporting typefaces. The Penarosa wordmark is set in a cursive script, while page copy runs on Neue Haas Unica for body text with Optima LT loaded for headings, a pairing that reads as fashion rather than technical.
Shopping Experience
Customization built into the hero. Rather than a separate configurator page, the homepage itself carries clickable case, dial and strap swatches around the hero watch image, previewing the modular build before a shopper reaches the shop.
A named 3D personalization tool. A macro shot of a watch case introduces 360 Personalization, described on page as letting a shopper “create your perfect watch and enjoy an exceptional 3D product experience in stunning 360 View,” with its own Start button.
Checklist copy instead of a product grid on the homepage. The Shop panel skips thumbnails for three yes-no lines, “Love to be fashionable?”, “Love to feel chic?”, “Love to go premium?”, each followed by a check mark, before a single Shop Now button hands off to the boutique.
Brand Storytelling
An Italian workshop address, stated plainly. The footer lists Penarosa Srls at Via Bersaglio 7, 39040 Laion, Italy, alongside a VAT number, grounding the high fashion pitch in a specific, small manufacturing address rather than a vague brand story.
Lifestyle photography carries the tone. Watches appear on wrists in editorial settings, a red blazer cuff, a yellow lit close portrait, an ankle beside a heeled shoe, rather than on plain product backgrounds, positioning the watch as a fashion accessory first.
An award badge left visible. A vertical “Site of the Day” badge sits fixed against the hero, a third party design award callout kept on the live page rather than moved to a press section.
Notable Features
A newsletter framed as a lifestyle subscription. The signup panel asks “Would you like that we earn your trust gradually with monthly updates about the Penarosa Lifestyle?” rather than offering a discount code.
Five social channels linked from the footer. Facebook, Instagram, Pinterest, Twitter and YouTube icons sit beside the newsletter form and again in the footer, next to Returns, Shipping, Payment and Users Manual links.
Penarosa Shop page example
Penarosa Product page example
Penarosa Footer page example
Made For_
made for_ is a monthly subscription service for personalized vitamin mixes tailored to your health goals, and delivered to your door.
Join our community for the latest trends and ecommerce tips.
