Archives: Websites

Third Drawer Down is a Melbourne-founded gift and homeware retailer built on licensed collaborations with artists, from Yayoi Kusama and Louise Bourgeois to emerging names like Hattie Stewart. The catalogue covers ceramics, kitchenware, office supplies, accessories and toys carrying those artists’ designs, plus a dedicated collection of Australian artists such as Tony Albert and Kaylene Whiskey. The brand states it has been “making art accessible since 2003,” with prices spanning inexpensive stationery up to premium ceramic pieces priced in the hundreds.

Website Design

A navy and orange system. The site pairs a deep navy, used for the boxed logo and dark UI moments, with a bright orange accent on badges and buttons, against an otherwise plain white product ground.

A postage-stamp logo, plain-set everywhere else. The wordmark sits inside a bordered stamp-style box, the one graphic flourish on the site; navigation, product names and body copy all run on a plain sans typeface without a separate display or serif face.

Colourful product photography carrying the design. Because the homeware itself is illustrated and brightly coloured, product photos on a white ground do most of the visual work, with the interface staying deliberately neutral around them.

Shopping Experience

A four-column grid organised by browse and sort. The Ceramics category lists items with a red New or Sale flag, a star rating where reviews exist, and a struck-through price on discounted pieces, with pagination rather than infinite scroll at the bottom.

Compact single-product pages. The Pigeon Vase page runs a product photo, price and Add to Cart and Buy with Shop buttons above a short description and a single Details bullet list, keeping individual product pages short compared to the surrounding site.

A royal blue checkout. Express options include Shop, PayPal and Google Pay, and the site serves regional storefronts, shown here in GBP for a UK visitor, with the Pay Now button carrying the same navy blue as the logo.

Brand Storytelling

Named collaborations as the organising idea. The primary navigation opens with an Artists menu ahead of product categories, and individual pages credit the artist by name next to the product title rather than treating collaborations as occasional campaigns.

A stated mission over a founding story. Rather than a long history section, the footer tagline “Art & objects for the never ordinary” and the “making art accessible since 2003” line carry the brand’s positioning in a single sentence repeated across pages.

Notable Features

A wholesale path alongside retail. The footer lists Faire Wholesale, Custom Projects and Become a Retailer, and the main navigation includes a Custom tab, extending the business into B2B and bespoke design work.

Region-specific storefronts. The footer links to Third Drawer Down UK and USA sites separately, alongside a Heide collaboration page, reflecting the brand’s multi-country retail operation.

Third Drawer Down Shop Category page example

Third Drawer Down Product page example

Third Drawer Down Checkout page example

Third Drawer Down footer example