Archives: Websites

eCommerce Websites

Style Runner

Stylerunner is an Australian multi-brand retailer selling sneakers, activewear, clothing, accessories and beauty products from labels including Reebok, Nike, Puma, Adidas, Salomon and Asics. Main navigation covers New In, Shoes, Clothing, Accessories, Beauty, Sale and Brands, positioning the site as a footwear-led fashion destination rather than a single-category sneaker shop. Pricing runs in Australian dollars, and the storefront ties into a Qantas Frequent Flyer partnership alongside standard Shopify payment options.

Website Design

A burgundy strip against a white ground. The interface stays mostly black, white and gray, with a single burgundy banner beneath the main navigation carrying promotional copy such as a limited-time percentage-off callout. Color is used sparingly and reserved for that one attention band.

A bold, condensed wordmark. The Stylerunner logotype is set in heavy, tightly tracked capitals, paired with a second, smaller logo mark beside it in the header that signals a co-branded or partner capsule running alongside the main range.

Dense, grid-first product photography. Both the category grid and the product gallery favor clean product-on-white shots with minimal lifestyle styling, keeping the visual language close to a straightforward retail catalog rather than an editorial lookbook.

Shopping Experience

A four-across product grid. Category pages, such as New Footwear, lay products out in a four-column grid with brand name, product name, price and available colorways shown on each card, and a left-hand filter panel for brand, size, color and price.

Sale pricing shown inline. Discounted items display both the original and reduced price directly on the grid rather than only on the product page, and a Sale entry sits in the main navigation alongside standard categories.

A detailed product page. Each listing shows a multi-image gallery, colorway swatches, a size chart spanning US, UK and EU sizing, and a Select Size button, with Details, Delivery and Returns, and Find In-Store accordions stacked beneath, followed by You May Also Like and Recently Viewed carousels and a reviews section.

A four-step checkout. Checkout runs through Cart, Contact, Shipping and Payment stages, with an account sign-in prompt for faster checkout, a discount code field, and a summary that states shipping and total including GST before payment.

Brand Storytelling

Loyalty tied to an airline partner. Qantas Frequent Flyer points are promoted at both the product and checkout stage, with a dedicated points-earning badge on product pages, tying everyday footwear purchases to a recognizable rewards program rather than a house-brand loyalty scheme.

Store network kept visible online. A Find In-Store option and a Visit Our Stores footer link keep the physical retail network connected to the online catalog rather than treating the site as a standalone channel.

Notable Features

Afterpay and Zip installments on the product page. Buy-now-pay-later options are shown directly beneath the price on product listings, not just at checkout, alongside a UNiDAYS student discount link in the footer.

Click and Collect as a named service. The footer lists Click & Collect as its own support entry, distinct from standard shipping and returns information.

A style-content blog. The STYLE Blog sits in the footer alongside standard account and policy links, giving the retailer an editorial outlet separate from the product catalog.

Style Runner Shop Category page example

Style Runner Product page example

Style Runner Checkout page example

Style Runner footer example

Swallowtail

Swallowtail Tea is a natural step of growth for Red Rooster Coffee. We’re excited to offer the finest tea and herbs available. Our tea lab and cafe is housed with in the Red Rooster building at 823 E. Main St. Swing by the new cafe to taste what we’ve created.

Dynastar

It was back in 1963 that the brand with the slim “mustache” logo came into being close to the town of Sallanches, born from the inspired union of two manufacturing companies with strong ambitions. The partnership between Starflex skis, produced by Synthetic Plastics, and Dynamic resulted in the birth of a new high-performance skis called Dynastar – a clever blend of Dynamic and Starflex.

Mountain Hardwear

Mountain Hardwear is a premium outdoor apparel and equipment brand dedicated to creating high-performance gear for mountain sports enthusiasts. Their product line includes technical jackets, tents, sleeping bags, and backpacks, all designed with advanced materials to ensure durability and functionality in extreme conditions. The brand’s design philosophy emphasizes innovation and minimalism, aiming to strip away impediments to create gear that is lightweight, efficient, and easy to use.

Marmot

Marmot is a leading outdoor apparel and gear brand, offering high-performance clothing, equipment, and accessories for activities like hiking, climbing, and skiing. Their products are designed with advanced materials and technologies to ensure durability and comfort in various outdoor conditions. The website features a clean, user-friendly interface with intuitive navigation, high-quality imagery, and detailed product descriptions, providing a seamless shopping experience.