Archives: Websites

eCommerce Websites

Myro

By Catalin Zorzini  /  October 4, 2018

Myro Deodorant is a minimal deodorant design by New York-based studio Visibility, and creative direction by Deerfield. The design centers on a permanent piece of hardware that the user keeps, and recyclable refill pods that plug into it, which use 50% less plastic than typical drugstore deodorant.

X Bank

By Catalin Zorzini  /  September 11, 2026

X BANK is a concept store in Amsterdam selling Dutch art, fashion and design from a 300 square metre space in the former Kas Bank building on Spuistraat, which it now shares with W Amsterdam. The buying mixes established labels such as Viktor & Rolf with lesser known local designers, and the store describes its own job as getting customers to appreciate the stories behind each product. The website is a Squarespace build that works as a shop window rather than a shop, presenting a designer index, a journal and an events calendar.

Website Design

Black, white and one moving line. The palette is black type on white, with full bleed photography carrying all the colour. A marquee repeats “CONTEMPORARY DUTCH FASHION, ART & DESIGN.” across the top of the homepage, and it is close to the only motion in the layout.

Inter and Inter Tight. Type is a single family in two widths, set small and upper case for navigation and section labels. Nothing is set in a display face, so the designer photography carries the character on its own.

Designers as the grid. The homepage index is a tiled list of names, among them Sophia Mae Perfume, Stijn van Aardenne, Brams Fruit and Marlous Van der Toorn, each opening onto a page of its own.

Shopping Experience

Prices without a checkout. Designer pages list garments in shop floor shorthand with a price attached, for example “Jacket check 180,- euro” and “Shirt caterpillar 140,- euro”. No add to cart control appears anywhere on the site.

A cart with nothing behind it. The Squarespace cart indicator sits in the header showing 0 and the cart page renders empty, while /shop and /store both return 404. Commerce is present as scaffolding rather than as a route.

The visit is the conversion. Opening hours run in the footer of every page, Tuesday to Saturday 10.00 to 18.00 and closed Sunday and Monday, with the Spuistraat address, a phone number and a customer service address on the contact page.

Brand Storytelling

The building does the work. The About page dates the premises to 1908 as the first concrete building in Amsterdam, notes the acquisition by Sircle Collection in 2015 and frames the result as a space for the creative community.

Named staff instead of a brand voice. Three people are introduced by name and role, a store manager and two sales advisors, putting the shop floor rather than the label at the front.

A journal that reads as a stock feed. Entries announce arrivals and takeovers rather than trends, with headlines such as “Introducing Kemkes, a sustainable streetwear brand at X BANK” and “Serax is coming to X BANK just in time for the Holidays”.

Notable Features

Previous and next designer links. Each designer page closes with a Meet the Designers block and paged links to the entries either side, so the roster can be read straight through.

An events list tied to the floor. Workshops, launches and talks are listed with dates, all of them held in the store rather than online.

One form on the site. The newsletter signup, taking first name, last name and email address, is the only input the site collects, and it repeats in the footer sitewide.