Archives: Websites

eCommerce Websites

Lost Type

By Catalin Zorzini  /  August 13, 2018

Operated and Managed by Riley Cran (and originally co-founded with Tyler Galpin), Lost Type is the first of its kind, a Pay-What-You-Want type foundry. Since 2011 Lost Type has been a source for unique typefaces, with a collection of over 50 different faces from contributors all over the world. 100% of the funds from sales of these fonts go directly to their respective designers. Lost Type fonts have been used across the world, and recently have been featured in projects for Nike, Starbucks, Disney and the President of the United States. Lost Type continues to be dedicated to the idea that quality fonts should be made available to anyone who wants to create an individual piece of characterful design.

Ilia

By Catalin Zorzini  /  August 12, 2018

We are here to carve out a new path for beauty by balancing safety with product performance. We dare to ask how products are made and choose clean, effective ingredients that work. The result? Products you can trust and that make your skin look and feel alive.

Press Kite

By Catalin Zorzini  /  September 11, 2026

Press Kite is a hosted press kit builder sold to startups on a monthly subscription. A customer fills in company background, a press contact, logos and brand colours, videos and coverage links, and the service publishes it as a page on a presskite.com subdomain or a custom domain. The homepage promise is to “Create a press kit for your startup in 5 minutes”. The marketing site runs in six languages on Bootstrap 4.6.

Website Design

Blue on white over an illustrated ground. The palette, published on the company’s own kit, is a light blue, a mid blue and a red. Navigation sits in a deep navy that shifts to mid blue on hover, and the page ground is an SVG illustration rather than a photograph.

Roboto with a script accent. Type is Roboto, pulled from Google Fonts and applied across the interface, with Caveat loaded alongside it as a handwriting face. There are no custom display weights, so headings rely on size alone.

Stock Bootstrap patterns, used plainly. The layout is the framework as shipped: a transparent navbar, a centred hero, a card row of flat screenshots linking to live kits, and a three card pricing block. The middle plan is lifted out of line with a negative margin and a darker header, the only place the grid breaks.

Shopping Experience

Three plans, priced monthly. Standard is $9, Premium $29 and Custom $99. Standard caps items at twenty and one language on a presskite.com subdomain with no analytics; Premium lifts the cap, allows three languages and adds a custom domain, analytics and chat support; Custom adds unlimited languages and custom theming.

Risk removed before the price. The line under the pricing heading reads “We offer a 14 day free trial and 100% money back guarantee”. Annual billing is offered as two months free, stated as a 17 percent discount.

Signup is three fields. Registration asks for an email address, a password and a confirmation, with no card details taken. Every plan card routes to the same create action except Custom, which opens a contact form.

Brand Storytelling

The company runs on its own product. Press Kite’s own press kit runs on the platform and is listed among the public examples next to kits for Product Hunt, SamBoat and Ambitious Africa.

The journalist is named as the reader. The features page states the goal as “All the information a journalist needs to cover your start-up, in one place”, framing the feature list around what a reporter collects rather than what a founder wants to say.

Notable Features

Six interface languages on subdomains. English sits on the root while French, Dutch, Spanish, Portuguese and German each get a subdomain, switched from a flag menu repeated in the header and footer.

Brand colours published as copyable hex codes. A live kit renders each colour as a named swatch with an instruction to copy the hex code below it, alongside logo files listed by file type.

Analytics on the kit, not just the site. Traffic reporting for the published kit is a paid tier feature rather than a dashboard extra, which makes the kit measurable as a channel.

Dassie Artisan

By Catalin Zorzini  /  March 24, 2023

We are here to inspire you to incorporate the art of good living into your lifestyle and create a home that you are truly proud of, knowing that you are helping us to fight poverty through trade. Our products are ethically produced with a touch of rustic minimalism, and are all unique – handmade by our talented artisans using traditional skills passed down through generations.

Kjaer Weis

By Catalin Zorzini  /  September 22, 2026

Kjaer Weis is a certified organic colour cosmetics and skincare brand founded by the Danish makeup artist Kirsten Kjaer Weis and run from New York. The catalogue covers complexion, cheek, eye and lip makeup, a skincare routine of cleanser, toner and oils, body care and tools, all built around a refillable metal compact system. Positioning is stated as high performance and certified organic, aimed at buyers who want luxury packaging without single use plastic. Built on Shopify, with Global-e handling international orders as merchant of record.

Website Design

Off white with one red. The base palette is a near white ground with pure black text and a single deep red used for buttons, highlights and the gradient on primary actions. Nothing else competes with product photography.

Serif display against an uppercase sans. Headings are set in Instrument Serif at a tight line height, body copy in MTT Milano, and both navigation and buttons are forced to upper case. Product names inherit the heading serif rather than the body face, which separates them from surrounding interface text.

Fluid type scales. Sizes are defined as clamped ranges rather than fixed steps, so headings and navigation resize continuously between breakpoints instead of snapping.

Shopping Experience

Editions are the variant axis. Instead of shade or size alone, products are chosen by Edition: Iconic Edition, Red Edition, Petite and Refill Only. The selector appears on the product card as well as the product page, so a refill can be bought without opening the full listing.

Cards carry ratings and unit pricing. A grid tile shows a star score, the product name with volume, then a price such as From £30.00 with a unit price of £17.33 per ml underneath. Out of stock variants switch the button to a notify option.

Homepage modules are shoppable. Featured products on the home page include quantity, Edition choice and an Add to cart button inline, and the skincare routine block offers Add to bundle across the Cleanser at £90.00, Toner at £80.00 and Beautiful Oil at £135.00.

Merchant of record disclosed in the buy box. Beneath Add to cart, the page states that the order is purchased from Global-e, with links to its terms and privacy policy.

Brand Storytelling

Awards carry the argument. Product sections are built from third-party citations, with Eco Beauty Awards and Glamour Beauty Awards panels quoting named editors at length rather than the brand describing itself.

Refilling framed as ritual. The How to Shop block reads “Our refillable system means less waste, more beauty”, and describes slipping a fresh formula into a compact the buyer already owns.

Purpose as a navigation item. Our Story, Ingredients and Sustainability sit under a Purpose menu, level with the shopping categories rather than in the footer.

Notable Features

Care-Wise Rewards. A named loyalty programme sits in the footer service row and in the account menu.

A beauty advisor on WhatsApp. Customer Care links to a chat channel alongside the FAQ, refill guide and returns.

Wishlist with an explicit consent step. Saving an item prompts a storage consent dialogue, and an unauthenticated device is capped at five saved items until the shopper logs in and syncs.

Kjaer Weis Shop Category page example

Kjaer Weis Product page example

Kjaer Weis Checkout page example

Kjaer Weis footer example