We started in 2006 and haven’t stopped smashing it since. A global brand that doesn’t sleep, we’re 24/7 and always bringing something new with over 100 new products dropping on the daily, bringing you the latest looks for less.
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Archives: Websites
eCommerce Websites
AG JEANS
AG was launched in 2000 by Yul Ku, a pioneer in the denim industry. While our DNA is rooted in denim, AG’s evolution from an exclusively premium denim brand to a contemporary lifestyle brand began in 2008 when Samuel Ku, son of Yul Ku, took over as the brand’s Creative Director.
Bold Monday
Bold Monday is an independent Dutch type foundry established in 2008 by Paul van der Laan and Pieter van Rosmalen. Our catalog encompasses custom typeface design for high-profile, international clients, as well as state-of-the-art retail fonts for discerning designers. Bold Monday is specialised in creating original, sometimes slightly offbeat typefaces that are always produced with great care and attention to detail.
In The Style
In The Style offers trend led fashion at reasonable prices. Adored and adorned by celebrities, we are a brand that never shies away from the spotlight.
Glamorous
Established in 2007 in the U.K, Glamorous has experienced phenomenal growth becoming one of the leading womenswear brands on the UK and International Markets. Our roots may be British, but today we’re truly a global brand. Glamorous can be found in over 30 countries throughout the world including the U.S.A, Canada, Australia, Russia, Italy and Germany. We partner with some of the best retailers globally and can be found in more than 4,000 retail doors worldwide.
David Jonathan Ross
My name is David Jonathan Ross, and I draw letters of all shapes and sizes for retail and custom typeface designs.
Staple Pigeon
Staple Pigeon is now a world renowned brand which reflects the gritty and never-ending energy New Yorkers (and all urban dwellers) possess.
Zalando
Zalando is a leading online fashion retailer offering a vast selection of clothing, shoes, and accessories from over 7,000 brands, including popular names like Adidas, Nike, and Calvin Klein. Their website features a clean, intuitive design, showcasing products with high-quality imagery and detailed descriptions, providing an engaging and user-friendly shopping experience.
KIDLY
Things for kids you’ll love too. The online store for kids tweeting useful + stylish stuff for your mini-me.
Blackletra
Blackletra is a digital type foundry run by Brazilian type designer Daniel Sabino, currently based in São Paulo. Established in 2012, the foundry develops custom and retail typefaces as well as lettering and logotypes.
Kapada Vintage
Kapada Vintage is an England-based boutique selling hand-picked vintage clothing, outerwear and knitwear alongside an "Independent Gifts" range of home goods, jewellery and greeting cards from small makers. Run on Wix, the site pairs an online shop with the founder's stated aim of "exceptional personal service," and it carries a Muddy Stilettos Winner badge alongside a mix of block-print, floral and South Asian-influenced pieces across both the clothing and gift categories.
Website Design
Brown, blush and teal together. The palette draws from a warm chocolate brown, a blush and cream range, and a dark teal, an unusual combination for a fashion site that leans toward the vintage textiles and quilted prints the shop actually sells rather than a conventional white-and-black fashion look.
A thin display face over a workhorse body. Headings use Bree, a light, slightly quirky serif, alongside Brandon Grotesque for smaller labels and buttons, while Madefor carries body copy and product descriptions in a plainer, more legible register.
A teal header bar with a standing offer. A solid dark teal strip runs across the top of every page carrying a discount message, "Get 15% Off Vintage, When you sign up," so the incentive is visible before a shopper scrolls past the logo.
Shopping Experience
A dense, filterable grid. The "New In" category page lists dozens of items at once, each with its own teal "Add to Cart" button beneath the thumbnail, letting shoppers buy directly from the listing rather than opening every product page first.
Two purchase paths on product pages. Individual items carry both an "Add to Cart" and a separate "Buy Now" button, plus quick-share icons for Facebook, Pinterest, WhatsApp and X next to the price.
Sale pricing shown inline. Discounted items display the original price struck through next to the reduced price directly on the product page, matching the markdown-heavy nature of a vintage and one-off inventory.
Brand Storytelling
A named maker rather than a faceless shop. Copy on the homepage speaks in the first person, "I aim to bring you the best unique pieces," framing the boutique as one person's curation rather than a larger retail operation.
Sustainability implied through category, not slogans. The site does not use words like sustainable or eco directly; instead the entire premise, vintage clothing plus independent small-maker gifts, carries that positioning through what is actually sold.
Notable Features
Klarna support with its own FAQ. A dedicated Klarna help section sits in the footer alongside standard shipping and returns policy, suggesting installment payment gets enough customer questions to warrant its own page.
An awards badge in the footer. A gold "Muddy Stilettos Winner" seal appears next to the social icons and contact details, giving the boutique a regional-press credential rather than a generic trust badge.
Phone number listed alongside email. The footer carries a direct mobile number next to the contact email, an unusually personal contact option for an online-first shop.
Kapada Vintage Shop Category page example
Kapada Vintage Product page example
Kapada Vintage Checkout page example
Kapada Vintage footer example
Mowellens
Mowellens sells hemp-based skincare and ingestibles from a California company, spanning nine skincare products, including Botanical Dew, Ever Glow and Radiant Scrub, and three ingestibles such as Inner Peace and Lit From Within. The brand states its position directly as "Organic. Regenerative. Results you can see and feel," built around regenerative hemp farming. The site runs on Shopify, with skincare priced roughly between 14 and 82 dollars and ingestibles from about 10 dollars.
Website Design
Cardo for headlines, Figtree for the rest. Larger type runs in Cardo, a serif available in regular and bold weights, while body copy, labels and interface text use Figtree, a sans-serif with regular, medium and italic styles defined for it.
A near-black and warm gold pairing. Primary buttons run in near-black (#000000 and #1a1a1a on hover), with a warm tan-gold (#ab8c52) used as a secondary button color, set against mostly white and light off-white backgrounds (#f7f9fa).
Concern-based product framing. Rather than grouping purely by product type, the homepage sorts items by the problem they address, stress, burnout, detox, dryness and hyperpigmentation, so the same catalogue is browsable by symptom.
Shopping Experience
Two distinct catalogues, not one. Skincare and Ingestibles are kept as separate product lines, so a shopper buying a topical product is not mixed into a supplement grid and vice versa.
A named bestseller called out on the homepage. A Massage Oil product is highlighted as the featured item, giving the shop a clear entry point rather than presenting the full range at once.
A stated pricing philosophy. "Our Prices Just Got Lower. For Good" frames the store around a simplified, permanent pricing approach rather than recurring promotional discounts.
Brand Storytelling
Regenerative agriculture explained on the page. The site includes educational content on regenerative farming practices specifically, going beyond a general sustainability claim to describe the growing method behind the hemp.
A family-owned, California-made claim. Products are stated as made in California by a family-owned operation, giving the origin story a specific location rather than a general "small batch" description.
Customer testimonials placed throughout. Rather than isolated to a reviews page, testimonials appear across multiple homepage sections, reinforcing the concern-based framing with first-person accounts.
Notable Features
A free-from list stated as fact. Products are marked paraben, sulfate and phthalate-free, and free from artificial fragrances and flavors, alongside a Non-GMO claim, as a standing checklist rather than a one-off badge.
An FDA disclaimer on ingestibles. A standard disclaimer notes the products are not intended to diagnose, treat, cure or prevent disease, a regulatory note specific to the ingestible category.
Direct phone contact in the footer. A phone number is listed alongside the Los Angeles address and standard FAQ, shipping, return, privacy and terms links, offering a direct contact channel rather than support forms alone.
Mowellens Shop page example
Mowellens Product page example
Mowellens Checkout page example
Mowellens footer example
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