Gabriel Copper and Tyler Brave are two fearless adventurers shifting between space and time to find the most bizarre and finest spirits in the world.
Copper & Brave
Archives: Websites
eCommerce Websites
Obachan
Wonderful things from Japan hand-picked and delivered to your door.
Abel
Five modern natural fragrances for men and women.
Livestock Canada
Livestock is a Canadian streetwear and sneaker retailer trading online at deadstock.ca and from four stores, two in Vancouver plus one each in Toronto and Montréal. The catalogue covers footwear, apparel, accessories and lifestyle goods from around forty labels including Nike, adidas, Salomon, Arc’teryx, Carhartt WIP, Patta, Casio and Salt & Stone. Prices are in Canadian dollars and the store runs on Shopify with a custom theme and a French language option.
Website Design
Monochrome by default. The theme colour variables resolve to black, white and a single off-white at 247,247,247, with no accent hue defined anywhere in the scheme. Colour arrives only through product shots and brand campaign imagery.
GT America across the interface. Body copy is set in GT America Standard Regular and headings in GT America Standard Medium, with Roboto as the fallback. Navigation labels and eyebrow text run upper case at small sizes.
Stacked homepage modules. The page alternates full-width brand banners for Carhartt WIP, Arc’teryx, adidas, Casio and Oakley with a Shop By Category row, two tabbed collection carousels and a single release hero.
Shopping Experience
The mega menu carries the taxonomy. Each top-level item opens a panel split into CATEGORIES and BRANDS columns. Footwear alone lists eight categories, among them Retro Runners, Trail and Hike and Wet Weather, next to seventeen brand links.
Product pages lead with size. Below the brand line, title and price sits the full US run from 4 to 18, with every unavailable size labelled “Variant sold out or unavailable”. The button reads Select size until a size is chosen, and a Notify control covers sold-out stock.
Instalments stated in the buy box. A line under the price reads “or buy now and pay later with 4 payments of $52.50 CAD”, with Afterpay or Sezzle selected at checkout.
Detail below the fold. A Product Details paragraph is followed by construction bullets and a product code, then a four-column US Men’s, US Women’s, UK and EU conversion table, then a Returns and Delivery panel carrying FedEx ground rates, free shipping over $150 CAD, free in-store pick up and a 14 day return window on regular-priced items.
Brand Storytelling
The roster does the talking. There is no founder narrative on the homepage. Positioning comes from which labels appear and in what order, with the brand index running from 4YE and Actual Source through to TOYO and Vans.
Retail presence is treated as content. The Store Locations page gives each shop an address, daily opening hours and a phone number, and two of the four link to a 360 degree tour.
Notable Features
A bilingual storefront. An EN and FR toggle sits in both the announcement bar and the header, switching the whole interface rather than a subset of pages.
Favourites separate from the cart. A saved-items list sits beside the basket icon, available before any account is created.
Order Lookup without an account. Order tracking is linked from the header and footer, alongside a prompt to download the Livestock app.
Revival Rugs
Revival Rugs offers a curated selection of handcrafted and vintage rugs, including washable and sustainable options, catering to diverse interior styles. Their website features a clean, intuitive design, showcasing products with high-quality imagery and detailed descriptions, providing an engaging and user-friendly shopping experience.
MVMT
Classic style meets modern design. Men’s and women’s watches starting at $95.
Doen
Thoughtfully designed clothing by women, for women. We create elevated everyday pieces, inspired by our nostalgia for the California of past decades. We sell ex.
Donna Wilson
Welcome to the woolly wonderland of Donna Wilson: a place where pattern and colour collide and the imagination is free to run wild. From cushions and creatures to sofas and sweaters, Donna’s designs are made with the softest yarns and most vibrant of colours. Chances are you’ve already encountered some of them in your day-to-day lives and travels; from a bright blue Badger cushion nestled on a sofa in London to a Beardy Bob plate at the dinner table in Tokyo, Donna’s products pop up in every corner of the globe.
Mira Mikati
Collections of carefree-meets-cool designs span the realms of playfully gamine and candidly feminine—all while channelling inspirational undertones hatched from art world collaborations with personal idols like KAWS and Darcel, adventure-filled travels, and a resistance to the idea of sartorial conventionality.
SEASON
SEASON was founded to inspire athletes with style.
To innovate athletic expression beyond sneakers and sportswear into the future of sporting goods.
The Fashion Anchor
The Fashion Anchor sells SureStay, a disposable adhesive collar stay meant to replace the metal, magnetic or plastic stays sold in department stores. Founded by Jon Yeazel in 2012, the brand targets men who wear dress shirts, polos and blazers and want a collar that stays down without hardware. Packs run from 18.00 dollars for one pack of 36 up to 120.00 dollars for ten packs, with free domestic shipping and a money-back guarantee. Built on Shopify.
Website Design
A black ground with white type. The checkout and footer both run near-black backgrounds with white text, a darker register than the typical Shopify default and consistent with the small, technical nature of the product itself.
Lato for text, a display face for headlines. Body copy is set in Lato, a plain sans-serif, while headings use a separate display font, GT-Haptik, giving section titles more weight than the surrounding copy.
An anchor as the recurring mark. A simple line-drawn anchor sits in the footer above the company details, echoing the brand name without a wordmark logo doing the work everywhere.
Shopping Experience
A short, quantity-based lineup. Rather than variants by color or style, the product line is organized by pack count, from a single pack of 36 up to a ten-pack, so the “size” decision is really a quantity decision.
A live order summary at checkout. The right-hand summary shows the product thumbnail, pack size, subtotal and total as the shopper progresses, with shipping calculated after an address is entered.
Two express payment options up top. Express checkout offers Shop Pay in purple and PayPal in yellow ahead of the standard card fields, both set apart from the black page background by their own brand colors.
A gray Pay now button. Unlike the colorful express buttons, the final Pay now button is a neutral gray, sitting below a note about saving payment details for next time.
Brand Storytelling
The founder’s name on the product story. The description opens with Jon Yeazel by name and calls the product his answer to standard collar stays, framing the brand around one person’s fix for a specific problem.
A tagline that rules things out. The positioning line, “no metal. no magnets. just hold.”, defines the product by what it is not before saying what it is.
A guarantee stated plainly. Free domestic shipping and a money-back guarantee are both mentioned as policy points rather than being buried in a terms page.
Notable Features
A branded hashtag in the footer. The footer carries “#tfa” in its top corner, a shorthand for the brand name positioned like a small social tag rather than a slogan.
A double-slash link style. Footer utility links read “returns // terms // privacy policy”, using slashes as separators instead of the more common pipe or dot.
A full legal name and address on record. The footer states “Fashion Anchor LLC” with a Tempe, Arizona street address and email, rather than a stripped-down contact link.
The Fashion Anchor Checkout page example
The Fashion Anchor footer example
Indosole
On a mission to be the world’s most responsible #footwear company, by delivering high-quality enviro footwear for lifestyle, adventure, & travel.
Join our community for the latest trends and ecommerce tips.
