Archives: Websites

eCommerce Websites

A Collected Man

Driven by a passion for horology and the pursuit of beautiful things, A Collected Man is a platform for those who appreciate and seek out rare mechanical watches. From handmade perfection, to pieces of vintage racing glory; rare watches unite lovers of design, history and detail.

J.Hopenstand

J.Hopenstand is a Swiss leather goods maison based near Lausanne, reviving a Paris workshop opened by the craftsman Jacques Hopenstand in 1925. It sells reversible made-to-order belts, buckles sold separately, cardholders, envelopes and small accessories, all configured online and handcrafted in France and Switzerland. The site runs in French and English on a custom front end, prices in Swiss francs, euros or dollars, and ships worldwide.

Website Design

Three typefaces with distinct jobs. Oswald, a condensed sans, carries navigation and headings, Playfair Display handles display lines, and Source Sans Pro sets body copy, with Times New Roman appearing in a few editorial passages.

Warm neutrals taken from the leather. The interface works in off-white and a grey scale over a near-black, with two taupes used for accents that match the calf and nubuck shown in the product photography.

Photography before copy. The homepage opens on a full-width image and a single line, then moves through workshop shots before any product grid appears.

Shopping Experience

The product is a configurator. A classic belt is built in four numbered steps, leather choice, buckle choice, size and initials, and the bespoke route extends the same pattern to six steps with a wider material list including karung, suede, calf and selachii.

Options are described, not just swatched. Every leather states material, touch and width, for example bull-calf from French tanneries, soft and grained, 33 mm, compatible with all our buckles. Buckle entries explain each finish, from palladium and 4N gold to rhodium-plated 925 silver.

A live summary with edit links. A Summary of your belt panel lists the chosen leathers, buckle, size and initials, each with its own Modify link, and the total updates as choices change. Adding initials is priced openly at 20 Swiss francs.

Sizing is explained rather than assumed. The size step notes that belts have five holes and are measured from the buckle to the third hole, offers centimetres or inches, and links a separate size guide. Leather samples can be ordered for 10 francs before committing.

Brand Storytelling

A dated origin. The homepage states that in 1925 Jacques Hopenstand opened the doors of his first workshop in Paris, with a history page and a Savoir-faire section carrying the detail.

Press quoted in its own language. Extracts from RTS, Le Temps and a menswear blog run in French and English side by side, including Le Temps on the Paris maison being reborn from Lausanne fifty years after it disappeared.

Art to Wear. Artist collaborations are presented as a distinct collection with the artist and work credited, positioning the belt as a surface for contemporary art.

Notable Features

Reversibility built into the viewer. Belts are shown recto and verso with a control that flips between the two faces, matching the construction the brand sells on.

Stated lead times and a ten year warranty. Each configurator repeats free shipping in four to six weeks for bespoke pieces and one to two weeks for classics.

Out of stock handled two ways. Temporarily unavailable pieces collect contact details for a restock notice, while sold-out limited editions route to the newsletter instead.

Tatty Devine

Tatty Devine is a London jewellery brand making laser-cut acrylic necklaces, earrings and brooches, along with art prints, greeting cards and jewellery making kits. The site describes the range as “original art jewellery since 1999”, designed in London and handcrafted in the UK, for a customer buying a piece with a subject in it rather than a stone. Prices run from around 20 pounds for charm earrings to 295 for a statement necklace, with a personalised Name Necklace at 29. The store runs on Shopify with a custom theme.

Website Design

Colour is left to the product. The interface is almost entirely white with near-black text and black-outlined buttons. Every bright tone comes from the acrylic itself, so the photography carries the whole palette against a neutral shell.

One typeface across four weights. Gotham runs the site in light, book, medium and bold, capitalised for navigation and section titles and sentence case for descriptions. Headings stay small, keeping attention on the images.

A mega menu built around three ways to browse. The main menu splits into shop by product, shop by collection and shop by interest, the last listing categories such as animal, book, feminist, folk, food and spooky jewellery.

Shopping Experience

Filtering by colour as well as type. Collection pages carry filters for product type, collection, price band and colour, with fifteen named shades including iridescent and multi-coloured. A results count and a 12, 24 or 36 per page control sit above the grid with the sort options.

A product or model image toggle. Each collection page offers a switch between flat product shots and the same pieces worn, so a shopper can judge scale without opening a listing.

Quick Add on the card. Cards carry star ratings, a Quick Add button and badges for new, recycled or choose your colour, so a simple product can be added without leaving the grid.

A configurator for the Name Necklace. The listing asks for the word, then a font from four, an optional second line or larger size, a shade from fifteen acrylics, one of ten charms or none, and a silver or gold plated chain. It states a three working day make time and a 1pm cutoff for same-day dispatch.

Brand Storytelling

Collaboration as the catalogue’s spine. Licensed collections with Frida Kahlo, Grayson Perry, Peanuts and Pulp sit beside artist projects with Lucy Sparrow and Jeremy Deller, each with its own landing page and a shared Archive.

Press quotes rather than brand copy. A homepage band collects lines from magazines and a blog runs seasonal posts, the current ones covering the autumn Poetic Licence range and Halloween pieces.

Notable Features

A points scheme with a joining bonus. Tatty Devine Rewards gives points for purchases and 250 for creating an account, promoted in a homepage panel and the footer.

Gifting treated as a department. Alongside price bands under 35 and 50 pounds there are edits for birthdays, weddings, LGBTQIA+ and party jewellery, plus gift vouchers.

Trade and events in the header. Become a Stockist and Events sit in the top utility bar beside delivery and contact links.