Archives: Websites

eCommerce Websites

PacSun

By Catalin Zorzini  /  September 11, 2026

PacSun is a Los Angeles apparel retailer selling women's and men's clothing, spanning loungewear, knitwear, denim and activewear, aimed at a young, coastal-casual audience. The storefront blocks automated scraping, so this description is drawn from the gallery screenshots already attached to this entry; a footer capture reading "2026 Pacsun" confirms the pages are current. The site runs a rewards program and a promotional free-shipping banner alongside standard shop, product and checkout templates.

Website Design

A black and white frame around color photography. The wordmark sits centered in letter-spaced black capitals against a plain white header, with a dark promotional strip above it and simple text links for navigation. The restraint leaves the product photography, shot on beaches and coastal rocks rather than in a studio, to carry the color.

A dense filtered grid. The category page runs a four-column product grid beside a left-hand filter sidebar covering category, brand, size, color, price, special offer, sale, online exclusives and store exclusives, with a Sort By control above the grid.

Lifestyle-first product photography. The product page opens with a two-by-two image grid of a single knitwear set styled on a model at the beach, favoring outdoor lifestyle shots over flat studio images.

Shopping Experience

Standard buy box, layered detail below. The product page pairs size and color selectors with a black Add to Bag button and a free store pickup note, then stacks Details, Shipping and About the Brand accordions beneath the fold, followed by a Shop the Look module and a You May Also Like carousel.

A four-step, single-column checkout. Checkout drops the main navigation for a centered wordmark and a numbered flow: Contact and Shipping Info, Shipping Method, Payment Method, Billing. PayPal appears as an express option above the form, and an order summary sidebar lists subtotal, shipping and tax against a running total.

A loyalty prompt inside the flow. The checkout page reminds the shopper how many rewards points the purchase will earn under a "Join The #PacFamily" heading, tying the rewards program directly to the transaction rather than leaving it to the footer.

Brand Storytelling

Rewards and referral tiles above the footer. A three-tile band promotes the rewards signup, a refer-a-friend offer, and the store locator, framing the brand around repeat engagement rather than a single purchase.

A youth-culture link in the footer. Alongside standard account and shopping links, the footer includes a "The Youth Report" link under Style Guide and News, pointing to editorial content aimed at a younger shopper rather than product alone.

Notable Features

A six-column footer. Contact Us, Account Services, Shopping Guide, Style Guide and News, Company and Social are organized as separate columns, with legal and privacy links set apart in a smaller row below.

App and membership marks. App Store and Google Play badges sit beside a separate membership mark and a country selector reading United States, alongside the current copyright line.

An email and mobile capture on the product page. Below the You May Also Like carousel, a "Discounts. Free shipping. Drop alerts." panel collects both an email address and a mobile number in one form.

PacSun Shop Category page example

PacSun Product page example

PacSun Checkout page example

PacSun footer example

Design Within Reach

By Catalin Zorzini  /  September 11, 2026

Design Within Reach sells modern furniture, lighting and accessories described on site as authentic pieces from designers past and present, serving design-conscious buyers at a premium price tier: chairs run 1,346 to 6,525 dollars, tables 2,396 to over 12,262 dollars, and sectionals up to 9,795 dollars. The catalogue spans Sofas, Lounge Chairs, Bedroom, Kitchen and Dining, Storage, Workspace, Lighting and Outdoor. Built on Salesforce Commerce Cloud.

Website Design

A near-black frame with brand red. The interface runs on a dark primary color #242222 against white and light gray #f8f8f8 grounds, with a brand red #ce2a22 used for sale callouts and a muted beige #efebe2 and green #437557 appearing in banner and category treatments.

DWR Sans throughout. Type is set in a proprietary DWR Sans family for both headings and body copy, with Meta as a secondary face, giving the site a controlled, single-typeface identity rather than a serif and sans pairing.

Sale-led hero. The homepage hero currently promotes the Semiannual Sale, 25 percent off everything, styled around a Saarinen Dining Table in Espresso marble paired with Saarinen Veneer Back Executive chairs. A second promotional band advertises up to 40 percent off bestsellers, featuring the Muse Sectional, Americano Swivel Chair and Reframe Pendant.

Shopping Experience

Category grid navigation. Below the hero, eight linked category tiles, Sofas, Lounge Chairs, Bedroom, Kitchen and Dining, Storage, Workspace, Lighting and Outdoor, each carry a product photograph and lead directly into that department.

Designer-labeled stock. Products are attributed to named makers including Herman Miller, Knoll, Louis Poulsen and Ellison Studios, with New Arrival and New Options labels marking recent additions.

Standard account tools. Registered shoppers get order tracking, wish lists, stored billing details and a history of past orders, the usual mechanics rather than a distinct loyalty tier.

Store-linked shopping. A store locator surfaces DWR studios and partner Herman Miller retail locations, 17 results for the searched area at the time of research, positioning in-person visits as part of the buying path rather than a separate channel.

Brand Storytelling

Design language in the product copy. Descriptions lean on design vocabulary rather than utility. The Americano Swivel Chair text reads Americano explores scale, composition, and ways of lounging in luxury.

Craft detail on lighting. The Reframe Pendant copy describes geometric simplicity with perforated elliptical shades that at once conceal and reveal light, creating a warm, atmospheric glow, treating the fixture as a designed object first.

Notable Features

In-store customization. Studio visits let customers customize designs, learn about products and get fitted in ergonomic seating, extending furniture buying into a hands-on service.

Layered discounting. The site runs two simultaneous offers, a storewide 25 percent Semiannual Sale and a separate up to 40 percent bestsellers promotion, rather than a single sitewide discount.

Cross-brand assortment. Louis Poulsen appears as a named, separately promoted supplier line, New from Louis Poulsen, alongside DWR’s own catalogue, signaling a multi-brand retail model rather than a single house label.

Design Within Reach Shop Category page example

Design Within Reach Product page example

Design Within Reach Checkout page example

Design Within Reach footer example