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Patch is a UK plant retailer, trading as Patch Plants under Patch Gardens Ltd, selling indoor and outdoor plants, pots and planters, tools, gifts and plant care services. The site states that it delivers nationwide, sources directly from specialist growers and serves businesses as well as households, and sums itself up as “Patch makes plants easy”. The storefront began as a London outdoor-space service and now covers the whole UK. Built on Shopify with a custom front end.

Website Design

A serif and grotesk pairing, self hosted. Untitled Serif carries display text in regular, medium and bold plus italics, and Moderat carries body copy. Both are served from the site’s own font directory.

Cream, teal and near black. The palette sets a near black #313232 as primary, two warm cream grounds at #f9f6f0 and #f6f2ea, a peach tint at #faede1, and a single teal accent at #20847c with a muted #a4ccc6 for supporting fills.

Navigation is built for browsing, not searching. The indoor plants menu alone offers Plant type, Special features, Most popular, Light level, Room, Height and Care level, each expanding into named collections such as Unkillable plants and Renter friendly plants.

Cards carry care data, not just price. A plant card shows its nickname, its species, its height range in centimetres, the pot size it fits and a tag such as Evergreen or Pollinator friendly, before the price.

Shopping Experience

Every plant has a first name. Stock is listed under personal names with the species beneath: Big Ken is a Kentia palm, Pippa a peace lily, Bertie a Boston fern. Care copy keeps the conceit going, telling shoppers that Bertie “really really loves humidity”.

The product page is a configurator. Height is chosen first, and each height unlocks its own pot list, running from 18 options at the smallest size to 44 at the middle one, with a no decorative pot option priced at zero. An add-ons row then offers extra plants, a mister or a tote.

Reference data sits below the buy box. A Quick facts table gives botanical name, plant type, air purifying status, height including pot, pet and baby safety and nursery pot size, followed by an About section and a Did you know line.

Reviews are shown in full. A rated average and count sit next to the title, with the fifteen most recent reviews printed on the page and a customer photo gallery above.

Brand Storytelling

Care is positioned as the product. A free plant parenting course, care guides, article and video libraries and an on-call plant doctor are presented alongside the plants themselves.

A named horticulturalist fronts the service. Kelly Dyer is introduced as RHS trained and bookable for a paid video consultation, with customer quotes beneath.

Notable Features

A points-based Patch Perks scheme. One point per pound is shown on the product page with a sign up prompt in the buy box.

Editorial and commerce share the footer. Care collections, Rewild articles, a Substack and popular plant pages sit alongside the policy links.

A gifting quiz and a corporate line. Gifts are filtered by occasion and price with a quiz entry point, and a separate Businesses menu covers office planting and corporate gifting.