Archives: Websites

eCommerce Websites

Patch

By Catalin Zorzini  /  September 17, 2026

Patch is a UK plant retailer, trading as Patch Plants under Patch Gardens Ltd, selling indoor and outdoor plants, pots and planters, tools, gifts and plant care services. The site states that it delivers nationwide, sources directly from specialist growers and serves businesses as well as households, and sums itself up as “Patch makes plants easy”. The storefront began as a London outdoor-space service and now covers the whole UK. Built on Shopify with a custom front end.

Website Design

A serif and grotesk pairing, self hosted. Untitled Serif carries display text in regular, medium and bold plus italics, and Moderat carries body copy. Both are served from the site’s own font directory.

Cream, teal and near black. The palette sets a near black #313232 as primary, two warm cream grounds at #f9f6f0 and #f6f2ea, a peach tint at #faede1, and a single teal accent at #20847c with a muted #a4ccc6 for supporting fills.

Navigation is built for browsing, not searching. The indoor plants menu alone offers Plant type, Special features, Most popular, Light level, Room, Height and Care level, each expanding into named collections such as Unkillable plants and Renter friendly plants.

Cards carry care data, not just price. A plant card shows its nickname, its species, its height range in centimetres, the pot size it fits and a tag such as Evergreen or Pollinator friendly, before the price.

Shopping Experience

Every plant has a first name. Stock is listed under personal names with the species beneath: Big Ken is a Kentia palm, Pippa a peace lily, Bertie a Boston fern. Care copy keeps the conceit going, telling shoppers that Bertie “really really loves humidity”.

The product page is a configurator. Height is chosen first, and each height unlocks its own pot list, running from 18 options at the smallest size to 44 at the middle one, with a no decorative pot option priced at zero. An add-ons row then offers extra plants, a mister or a tote.

Reference data sits below the buy box. A Quick facts table gives botanical name, plant type, air purifying status, height including pot, pet and baby safety and nursery pot size, followed by an About section and a Did you know line.

Reviews are shown in full. A rated average and count sit next to the title, with the fifteen most recent reviews printed on the page and a customer photo gallery above.

Brand Storytelling

Care is positioned as the product. A free plant parenting course, care guides, article and video libraries and an on-call plant doctor are presented alongside the plants themselves.

A named horticulturalist fronts the service. Kelly Dyer is introduced as RHS trained and bookable for a paid video consultation, with customer quotes beneath.

Notable Features

A points-based Patch Perks scheme. One point per pound is shown on the product page with a sign up prompt in the buy box.

Editorial and commerce share the footer. Care collections, Rewild articles, a Substack and popular plant pages sit alongside the policy links.

A gifting quiz and a corporate line. Gifts are filtered by occasion and price with a quiz entry point, and a separate Businesses menu covers office planting and corporate gifting.

Patch Shop Category page example

Patch Product page example

Patch Checkout page example

Patch footer example

Reversible

By Catalin Zorzini  /  September 15, 2026

Reversible is a French eco-design studio in Tassin la Demi Lune, outside Lyon, selling bags, pouches, satchels, totes and homeware sewn from recovered materials. The site states the offer as “Sacs, accessoires et objets design en matériaux usagés. Une éco-conception locale, circulaire et solidaire.” Alongside the retail shop it runs an Espace pro arm that turns a company’s obsolete materials into custom pieces. Shop prices run from 24,00 € to 98,00 €. Built on WordPress with WooCommerce.

Website Design

Olive greens over grey. The stylesheet is built on a green scale, #acc06f, #779f00, #6e7b4b and #51511c, set against a #58585a grey and an #f5f5f5 page ground.

Proxima Nova at display sizes. Body and headings both use proxima-nova served from Typekit, with proxima-nova-condensed and an Intro face for display lines. The h1 is set at 90px on a matching 90px line height, dropping to 50px and 40px at smaller breakpoints.

Sliders carry the homepage. Material and collection rows scroll horizontally, with a card slider variable setting item count and gap per breakpoint rather than reflowing into a static grid.

Shopping Experience

Three filter axes, not one. The shop filters by Matériaux (Café, Bâche, Transparent, Ballon, Maille, Parapente, Verre, Airbag, Papier, Sol Vinyle, Gazon), by Type de produits (voyage, sport, Housse, Accessoire, Atypique, Besace, Cabas, Cartable, Décoration, Trousse, Carnets) and by colour-led Collections such as Jaune lumiere, Bleu c’est bleu and Fuchsia & Rose. Sorting offers Nouveautés, Prix croissant and Prix decroissant.

One of each. Listings repeat the same product name at the same price, because each piece is cut from a different salvaged panel. Sold items stay in the grid marked Vendu instead of disappearing.

Specs before description. Product pages print a short table of Matériaux, Type de produit, Détail, Largeur and Hauteur above the price and the Ajouter au panier button, and the cart flags “Déjà dans votre panier” with an Ajouter à nouveau option.

A four-point reassurance strip. Fabrication Française, Paiement sécurisé, Livraison express 48 h and Enchanté ou remboursé sit directly above the footer.

Brand Storytelling

The material problem is stated first. Every product page repeats an essay under RECUPERER RECREER RECYCLER explaining that advertising banner has an ephemeral use and an unlimited lifespan, that incinerating it produces dioxin, and that Reversible collects the displays instead.

Twelve materials, counted. The homepage keeps a running “12 matières récupérées” figure and links each material to its own page, which doubles as the filter vocabulary in the shop.

Social manufacturing named. Product copy states the pieces are sewn in France by workshops employing people in réinsertion sociale, and the homepage sets that out as one of three commitments beside Fabrication française and Économie circulaire.

Notable Features

A B2B track alongside the shop. Espace pro, Offre entreprise, Nos réalisations and Notre catalogue run in the primary navigation next to Boutique.

Matomo-based consent. The cookie banner offers Personnaliser mes choix, Autoriser Matomo, Accepter and Refuser rather than a single accept button.

Editorial collections. Colour edits are published as Actualités posts, so a Vert nature or Pastels grouping reads as an article rather than a category page.