ROYAUMS embodies the meridian of sophisticated, reliable comfort. We are here for elegant unique people who desire the optimum in life, without compromising.
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Archives: Websites
eCommerce Websites
Helm Boots
Quality boots hand-crafted in the USA since 2009.
JM&Sons
Reclaimed wood, raw metal furniture and home goods.
Bottle Cutting Inc
Named after the small South American mammal with big teeth the Kinkajou is a bottle cutter with a new twist.
Spyder Active Sports
Apparel for those in the mountains, on the trail, or racing to the finish. Official Supplier of the U.S. Ski Team.
Stella McCartney
Stella McCartney launched her eponymous fashion house in a partnership with Kering as a 50/50 joint venture and showed her first collection in Paris in October 2001. Her collections include women’s ready-to-wear, accessories, lingerie, eyewear, fragrance and kids.
Wristband Bros
Wristband Bros sells customized silicone wristbands in styles including Ultra Thin, Classic, Super Rush, Wide, Ultra Wide and Die Cut, alongside lanyards, stickers, keychains and gift cards. The audience is event organizers, schools, brands and causes ordering in bulk, with marketplace collections built around awareness, medical alert and religious wristbands. The homepage states the tagline “Express What Matters!” and promises delivery guaranteed by the customer’s event date. The front end runs on a Bootstrap-based grid rather than a hosted platform theme.
Website Design
A single green accent on a neutral base. Buttons and links run on one flat green, closer to an emerald than a brand-specific hue, set against white panels and a dark grey navbar. The effect reads as a utility color chosen for contrast rather than a designed brand palette.
System fonts, not a custom face. Body and heading text fall back to the operating system stack, Segoe UI on Windows and San Francisco on Mac, with no webfont loaded. Type is functional and unstyled, prioritizing load speed over a distinct voice.
A stacked, form-first homepage. Sections run top to bottom in full-width bands: hero claim, a row of trust badges, a strip of customer logos, then a grid of wristband styles as image tiles leading into the “Why Wristband Bros” benefit list.
Shopping Experience
Configuration starts at the style tile. Each wristband style, Classic, Ultra Thin, Wide and so on, is its own image tile rather than a filtered catalogue, so shoppers pick a format before quantity or color.
No price appears before the builder. Neither the homepage nor the style grid shows a per-unit cost; pricing only surfaces once a shopper enters the customization flow, which suits a made-to-order product but removes any at-a-glance comparison.
Guarantees are written into the funnel. A “Happiness Guarantee” and a delivery-by-deadline promise with a stated refund are both placed directly under the hero, ahead of any product detail.
Brand Storytelling
The tagline carries the positioning. “Express What Matters!” repeats across the benefit section and ties the product to causes and events rather than to the wristband as an object.
Logos stand in for testimonials. Twitter, Bruno Mars and American Airlines are shown as past users, a name-drop approach to credibility rather than written case studies or reviews.
Notable Features
A delivery calendar in the main navigation. Shoppers can check turnaround against their event date directly from the header, ahead of adding anything to a cart.
Marketplace collections for specific causes. Awareness, medical alert and religious wristband collections are grouped separately from the core style selector, aimed at repeat, cause-specific buyers.
Gift cards and live chat sit alongside the shop. Both are given their own navigation entries rather than being buried in account or footer menus, keeping support and non-standard purchases one click from any page.
Wristband Bros Shop Category page example
Wristband Bros Product page example
Wristband Bros Checkout page example
Wristband Bros footer example
Balenciaga
Balenciaga is a European luxury fashion house founded by Spanish designer Cristóbal Balenciaga.
Brdr. Kruger
Brdr. Krüger is a Danish furniture company founded in Copenhagen in 1886 and described on its own site as Denmark’s oldest family-owned furniture company, now in its fifth generation. It sells dining chairs and tables, side and coffee tables, bar stools, lounge chairs, sofas, lighting and accessories, made in a craft atelier near Copenhagen and shown in a flagship store at Bredgade 28. Prices run from 40 euro for a material sample to 15,190 euro for the largest table. Built on WordPress with WooCommerce.
Website Design
Long sections under small capitalised labels. Every homepage block opens with an eyebrow in capitals, such as OUR HERITAGE or DESIGN IN DIALOGUE, followed by a full-sentence heading and a paragraph of running text. The page reads closer to a catalogue essay than to a storefront.
Named pieces as a fixed row. A horizontal strip of the Bølling Tray Table, HB Collection, ARV Chair, Ekko Chair and F Chair is labelled Brdr. Krüger Icons, giving the range a small set of permanent entry points above the full shop grid.
Editorial placed level with the shop. Stories, Projects and Designers carry the same visual weight as the product sections, and a feature on a designer’s home sits between the icon row and the projects block rather than in a blog.
Shopping Experience
One grid, priced from. The shop page lists roughly thirty entries in one ungrouped grid, each showing a from price in euro and an All the variants here link, so the grid works as a range index rather than a set of buyable items.
Variants chosen on the product page. A product page presents a Material select, a Clear selection control, a quantity field and a Buy button, with finish, upholstery and armrest options explained in the copy below rather than shown as swatches.
Fulfilment stated at the point of sale. Product pages carry a line reading Make to order in Denmark. Delivering worldwide, with shipping cost deferred to the cart and free shipping inside Denmark.
A factory sale inside the main catalogue. Ex-display pieces are listed as ordinary products with a Sale flag and a frank note, one chair stating that it has served as a display model and is still in great condition despite being used.
Brand Storytelling
Continuity in place of a founding myth. The heritage text names the founding brothers, Theodor and Ferdinand Krüger, then argues that tradition is not about standing still and stays alive by remaining close to making and material.
Designers credited at length. Product copy attributes each piece, links to the designer and describes the commission, including a collection developed with David Thulstrup for the restaurant Noma.
Notable Features
A separate track for professionals. B2B login, price list, 3D files, catalogue images and maintenance documents are grouped for architects and specifiers, apart from the consumer shop.
Samples sold as products. Wooden, metal, compact laminate, webbing and leather sample sets are listed at 40 euro each, with a complete sample box at 250 euro.
A dealer network beside the store. Find a dealer runs alongside the Copenhagen flagship page, which invites private and professional visits alike.
Smythson
Over 128 years of British luxury leather goods and stationery at their most refined.
Suitsupply
Impeccable suiting since 2000. Suitsupply is there for people who want to be seen.
Twelve South
Twelve South has been designing beautiful accessories exclusively for Apple products since 2009.
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