Gitman Bros. is a shirt manufacturer, located in Ashland USA.
Gitman Bros.
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Rhino Camera Gear
Rhino Camera Gear creates motorized sliders & rigs for filmmakers.
Allt Studio
ALLT is a design studio run by Peter Simonik and Elena Bolcekova, based in Bratislava, Slovakia.
Helbak Ceramics
Danish ceramist, Malene Helbak, combines the simplicity of Scandinavian design with a world of exquisite colours. Her ambition is to produce articles for everyday use that make a difference, attract positive attention and become a source of joy in our daily lives.
Bugaboo
Bugaboo is a Dutch stroller maker selling pushchairs, car seats, home items and a large compatible accessories range, built on Salesforce Commerce Cloud with a geo-routed storefront serving separate country editions. The catalogue runs from full-size prams like the Fox 5 and Donkey 6 down to the compact Butterfly, alongside a Home collection and Otter and Owl car seats made with Nuna. Positioning sits between lifestyle aspiration and practical parent guidance.
Website Design
Near-black and warm off-white as the base. The palette centers on a near-black and a warm off-white background, with a red used for sale flags and a yellow reserved for smaller callouts. Colour is applied narrowly, most of the page stays neutral.
AeonikPro across headings and body. A single sans-serif, AeonikPro, carries both display type and running copy, with weight rather than a second typeface doing the work of hierarchy.
Campaign-led hero, then a category grid. The homepage opens on a seasonal or collaboration campaign, a Stella McCartney edition was live at the time of writing, before dropping into a Shop per category carousel and a bestseller strip.
Shopping Experience
A quiz ahead of the catalogue. A Find your perfect pushchair quiz is promoted on the homepage itself, positioning product discovery through guided questions above open browsing for first-time parents choosing between models.
Compatibility-first accessory browsing. Accessories are filtered by which pushchair model, product type and season they fit, rather than by a flat list, reflecting a catalogue built around one modular hardware system.
A comparison tool alongside the finder. A dedicated compare-pushchairs feature sits next to the quiz, letting shoppers put two or three models side by side before committing to specifics.
Refurbished and outlet sections. Discounted, refurbished stock is sold through its own section rather than mixed into the main catalogue, keeping new and reconditioned inventory visibly separate.
Brand Storytelling
Warranty and trial terms used as headline copy. A 100-day trial, a 4-year extended warranty and free delivery are stated as homepage messaging tiles rather than buried in a policy page, making the offer part of the pitch.
A B Corp badge placed with the trust signals. B Corp certification appears alongside the warranty and delivery claims, tying the sustainability credential to the same purchase-confidence row.
Notable Features
Financing built into the buy flow. Affirm appears as a stated payment option from the homepage messaging down to product pages, not only at checkout.
A parts marketplace. Individual components, wheels, fabrics, chassis parts and straps, are sold separately, supporting long-term repair of an existing pushchair rather than replacement.
A blog woven into navigation. Parenting and lifestyle articles sit in the primary site structure rather than a separate subdomain, keeping editorial content one click from the shop.
Bugaboo Shop Category page example
Bugaboo Product page example
Bugaboo Checkout page example
Bugaboo footer example
Industry West
Industry West offers a curated selection of modern furniture and decor, including seating, tables, lighting, and accessories, designed to enhance contemporary spaces. Their website features a clean, intuitive design, showcasing products with high-quality imagery and detailed descriptions, providing an engaging and user-friendly shopping experience.
Moshulu
Moshulu is a family run footwear brand based in Devon, selling women’s shoes, boots, slippers, sandals and accessories built around comfort, with the tagline “Designed in Devon to put a smile into every day.” The company has traded since 1974, ships from the UK with delivery from 4.95 pounds, and backs its range with a 4.8 out of 5 rating from more than 33,000 Reviews.io reviews shown directly on product pages.
Website Design
A rainbow wordmark sets the tone. The lowercase moshulu logo runs in a gradient of pink, purple, teal and yellow letters, immediately establishing the colourful, playful identity the rest of the site follows.
Caprasimo headlines over Poppins body text. Display headings use Caprasimo, a rounded slab serif, while body copy, navigation and product labels run on Poppins, pairing a characterful display face with a plain, legible workhorse font.
Magenta as the working accent. A bright magenta marks links and primary actions against a white ground, while status badges add their own colours, blue for new arrivals, orange for sale, red for out of stock.
Shopping Experience
Filtered grids with visible swatches. The Adjustable Comfort Sandals category page filters by department, size, colour, material, heel and price, and every product card shows small colour dots beneath the shoe photo so shoppers can see available shades without opening the product.
Fit guidance built into the product page. A shoe page such as the Green Mary Jane bar shoes includes a How It Fits & Feels panel and a Why You’ll Love Them section with close up texture photography of the suede and buckle detailing, alongside a lime green Add to Bag button.
A sustainability strip below every product. A Responsibly Moshulu section names the tannery certification, factory auditing, sea freight and FSC certified packaging behind that specific item, with a Learn More link rather than a general claim.
Brand Storytelling
Comfort described as three phrases. The brand repeats Unmistakable Comfort, Colour with Character and Real Human Touch across the site, turning its positioning into a short, repeatable set of lines rather than a single tagline.
A purple, illustrated footer. The footer switches to a dark purple background with a cloud illustration, breaking from the white shop pages to give the brand a distinct closing note.
Notable Features
Refer a friend built into checkout. A “Been referred by a friend?” link sits inside the checkout order summary, tying the 15 percent referral offer directly to the purchase flow rather than a separate page.
Charity and sustainability given their own footer column. Alongside standard help links, the footer lists Sustainability and Charity as dedicated pages, distinct from the product level Responsibly Moshulu messaging.
A wide fit range called out by name. Wide Fit Shoes has its own link in the We Can Help footer column rather than being filtered in as an attribute of the main catalogue, giving that sizing option equal billing with delivery and returns information.
Moshulu Shop Category page example
Moshulu Product page example
Moshulu Checkout page example
Moshulu footer example
BedHead Pajamas
Bedhead Pajamas sells printed cotton sleepwear and loungewear for women, men, children, infants and pets, plus an intimates range. Sets sit between $98 and $120, cut from woven cotton, stretch jersey and Portuguese flannel, and the same prints run across sizes so families can match. The brand is part of Komar and keeps flagship stores on Bleecker Street in New York and in Fairfax, Virginia. The store runs on Shopify using the Flex theme.
Website Design
Greige neutrals around the prints. The palette is a warm grey and stone family running from pale oat through taupe to a deeper greige, with body copy in a soft near black on white and a slate blue for depth. Nothing in the frame competes with the garments, which matters when every product is a pattern. The homepage alternates rows of product cards with full width image panels.
Neuzeit Grotesk with a geometric second. Headings and body are set in Neuzeit Grotesk from Typekit, with Jost as a secondary face. Section headings are capitalised and unpunctuated, so the page reads as a list of departments.
A mega menu built on six axes. The women’s menu alone splits into Discover, Shop by Style, Shop Collections, Shop Collabs, Extended Sizes and Shop by Fabric. Fabric is a primary route rather than a filter, with woven cotton, knit stretch and flannel each given an entry.
Shopping Experience
Quick Shop on every card. Grid cards carry the product name, price, a review count and a Quick Shop control, so a size can be picked without leaving the collection.
Fourteen sizes in one selector. A single set lists XXS through 3X alongside a petite run from PXS to PXL, all at one price, with a size guide opening a measurement table switchable between inches and centimetres.
Accordions carry the specification. Product pages stack Description, Product Care, and Shipping and Returns. The description is a construction list rather than a mood paragraph: contrast knit piping at collar and hem bands, buttons down the front, chest and side pockets, a drawstring waistband, and fabric certified by the Global Organic Textile Standard.
Returns handed to a third party. The policy accepts unworn, unwashed merchandise for return or exchange within thirty days, processed through Happy Returns. Ground shipping is free on US orders above $150.
Brand Storytelling
Collections framed as occasions. Celebrations, Bridal Shop, Family Matching, Mommy and Me and Daddy and Me organise the range by the moment rather than the garment, with a seasonal shop rotating beside them.
Licensing does the range planning. Collaborations carry much of the catalogue, from Liberty Fabrics and Trina Turk to entertainment properties and a charity edition with Susan G. Komen.
Notable Features
Points quoted inside the buy box. The product page states the rewards points a purchase earns, beside a join or login prompt for the Insider programme, so loyalty value lands before checkout.
A cart drawer that cross sells. The slide out cart carries a row headed DON’T FORGET THESE above the subtotal, populated with add on items.
Reviews and rewards run on apps. Judge.me supplies the star ratings and Rivo runs the rewards account area, both themed to sit inside the store rather than beside it.
Grovemade
Grovemade are a small team dedicated to designing and crafting exceptional accessories for the home, office, EDC, and Apple products in Portland, OR.
Lingo
Lingo is the best way to organize, share and use all your visual assets in one place – all on your desktop.
Kate Spade
Crisp color, graphic prints and playful sophistication are the hallmarks of Kate Spade. From handbags and clothing to jewelry, fashion accessories, fragrance, eyewear, shoes, swimwear, home decor, desk accessories, stationery, tabletop and gifts, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm.
Black Milk Clothing
We manufacture awesome printed leggings, swims, tops and skirts from our little design studio in Brisbane, Australia.
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