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Archives: Websites
eCommerce Websites
Riiot Labs
Riiot Labs showcases its Blue pool sensor with a single-product site that, simply put, looks gorgeous.
Pipcorn
The company’s premiere product is Pipcorn, a type of popcorn with a small kernel that doesn’t get stuck in your teeth.
The Letter J Supply
The Letter J Supply, an online store offering papergoods and customised calligraphy, started by Joanne Lim.
The Modern Shop
The Modern Shop is 100% Canadian owned and operated. It was founded in the summer of 2010 to address a need for a fine modern lighting & furniture store in the Ottawa / Gatineau area as well as fulfill a need for an online modern design retailer in Canada.
imogene + willie
I+W is a concept store in Nashville owned by Matt & Carrie Eddmenson. Opened in 2009, I+W is synonymous with quality denim and the ability to accommodate those on the quest for the perfect jean.
A Fine Pair of Shoes
Shoe and accessory retailer, A Fine Pair of Shoes, has entered into the shoe designing world, having recently made a few exclusive shoe designs under their own moniker.
49th Parallel Coffee
49th Parallel Coffee Roasters is located in Vancouver, BC. Every cup you drink should be exciting: a delicious representation of the region.
AÃRK Collective
AARK Collective sells watches with interchangeable straps, positioned under the line “Unique Designs for Timeless Moments.” Four featured models span $119 to $199: the Classic Neu in black, the gold-toned Era, the Tide Neu with an A-to-J strap system, and the Accent in a Reef colorway, with straps sold separately in a range of tones and textures to be swapped across cases.
Website Design
Asket, a custom display font. Headings and key display text run in Asket and its lighter cut, Asket-Light, a font specific to the brand rather than a common web font, giving the site a distinct typographic identity among watch retailers.
Blush and lime against near-black. The palette pairs a soft blush pink and coral with a lime green accent, set against near-black panels, a combination that reads closer to a fashion accessory than traditional horology.
Editorial takeovers on the homepage. Rather than a single hero banner, the homepage runs a rotating Changes Over Time collaborative takeover series alongside a Creative Collective section, treating the front page as a changing editorial space rather than a fixed product showcase.
Shopping Experience
Straps sold as a system. Interchangeable straps are marketed as a distinct category from the watch cases themselves, letting a single case be restyled across an array of tones and textures rather than locking a shopper into one fixed design.
A narrow, curated lineup. Only four watches are featured at a time, each with a clear name, colorway and price, keeping the core range small and easy to compare rather than presenting a large catalogue.
Gifting built into the purchase path. Complimentary gift wrapping and personalized gift tags are offered directly, alongside gift vouchers referenced in the footer, positioning the watches as a gift purchase as much as a personal one.
Stockists listed alongside the online shop. A dedicated Stockists nav item directs shoppers to physical retail locations, run in parallel with the direct online store.
Brand Storytelling
An interview series as content. A Minute With runs as a recurring interview format, used to attach the brand to people and stories rather than only product features.
An Archive nav item. A dedicated Archive section preserves past releases in the navigation, treating discontinued designs as part of the brand’s ongoing story rather than removing them once a watch sells out.
Notable Features
Support content split into specific pages. Rather than one general FAQ, the footer separates Returns, Shipping, Warranty and Product Manuals into distinct pages, giving each policy its own dedicated space.
A collaborative Creative Collective. A named section links out to collaborative projects, positioning the brand as a hub for creative partnerships rather than a single-designer label.
First-order incentive tied to newsletter signup. The footer offers 10 percent off a first order in exchange for a newsletter signup, a standard mechanic but one presented as the primary footer call to action over social links.
AÃRK Collective Shop page example
AÃRK Collective Product page example
AÃRK Collective Checkout page example
AÃRK Collective footer example
Paper Tube
Paper Tube Co. sells ready-made and custom paper tube packaging, plus rigid boxes, pouches and design services, for brands and independent makers who need retail-ready packaging without a large minimum order. The homepage states the pitch directly: “Packaging matters. Our ready-made paper tubes and boxes are perfect for grabbing attention and enhancing the unboxing experience.” Ready-made tubes ship with no minimum quantity; custom runs require 1,000 pieces or more. Built on Shopify.
Website Design
A teal accent on a black and white base. Most of the site runs black text on white or light gray grounds, with a single seafoam teal reserved for buttons and the selected checkout option. The footer flips to solid charcoal.
Butler serif headings over Karla sans body. Page titles and product names are set in Butler, a traditional serif, while navigation and body copy run in Karla, a plain sans-serif.
The product photographed in three colors, repeatedly. Every tube is shot on a plain white ground in black, kraft and white together, and that trio recurs down the shop grid, on product thumbnails and in a banner promoting custom sizes.
Shopping Experience
A filterable ready-made grid. The shop category page lets shoppers narrow by Type (General Use, Push-Up, Paper Jars, Child Resistant, Shakers, Gift Boxes, Accessories), Color, Height and Diameter. Each tube shows in its three colors with a name label, no price on the grid.
Individual or carton purchase. The product page carries a carton price-break table, a toggle between buying one tube or a full carton, a quantity stepper and color swatches. The total updates live, for example a single 13 by 4 inch kraft tube priced at $7.77.
A sealing-label cross-sell at the buy box. Below Add to Cart sits a module for matching clear perforated labels with a screen-printing add-on, plus a prompt to request a quote over 1,000 tubes.
Standard Shopify checkout with Google Pay express. The checkout keeps the default two-column layout, order summary on the right, Google Pay as the express option, and a teal Pay now button.
Brand Storytelling
Trust badges above the fold. The shop page opens with three icon badges (Quick Delivery, No minimum order quantity, Choose from pre-made sizes and colors) next to an “Excellent” Trustpilot rating and review count.
A customer quote used as proof. A “Great Company to Work With” panel carries a testimonial praising print quality and communication, standing in for case studies or press logos.
Sustainability treated as a policy, not a slogan. The product description notes FSC-certified, recycled and compostable materials, and the main navigation carries a dedicated Sustainability page.
Notable Features
A “Tubes in the Wild” Instagram module. A homepage section links out to Instagram with a “View more on Instagram” button, showing the tubes in use rather than only in studio shots.
A built-in upsell to custom. A banner headlined “Custom Tubes More Your Style?” sits inside the ready-made shopping flow, pointing anyone who needs more than 1,000 units toward a custom quote.
An EPR calculator in the footer. The Company footer column lists an EPR Calculator alongside About, Careers and Blog, tied to packaging producer-responsibility rules.
Paper Tube Shop Category page example
Paper Tube product page example
Paper Tube Checkout page example
Paper Tube Footer example
Sleeping Duck
Sleeping Duck design, manufacture and retail quality latex mattresses online.
Herschel Supply Co.
Based in Vancouver, Canada, Herschel Supply Co. is a design-driven global accessories brand that produces quality products with a fine regard for detail.
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