Archives: Websites

eCommerce Websites

Jack Rudy Cocktail

By Catalin Zorzini  /  September 11, 2026

Jack Rudy Cocktail Co. sells cocktail mixers, tonic water, bitters, grenadine and bar tools, aimed at home bartenders as well as bars, restaurants and bottle shops that stock the range wholesale. Products are sold as single bottles, multi-packs and bulk cases, and the site pairs its own retail storefront with dedicated Retailers and Wholesale sections. It runs on Shopify.

Website Design

A teal and mustard palette. The core brand colors are a dark teal green and a mustard yellow, used across labels, buttons and section dividers, with an occasional red accent on call-to-action elements and a black and white base for text and layout.

Baskerville paired with condensed Futura. Headlines and product names are set in Baskerville, a classical serif loaded through Adobe Fonts, while navigation and supporting labels run in Futura PT Condensed, a narrow geometric sans. The pairing echoes the “old-fashioned” positioning stated in the brand’s own copy.

Bottle photography as the visual anchor. Product shots center the bottle itself against a plain or lightly styled ground, consistent with the label design carrying most of the color and detail on each page.

Shopping Experience

A shop split by product type. Navigation breaks the catalog into Mixers, Gift Packs, Bitters, Bar Tools, Accessories and Pantry, alongside a Recipes section that connects individual products to drink instructions rather than leaving that content off-site.

Prices shown by format. Individual syrups and mixers run about $11 to $17, multi-packs $20 to $32, and bulk cases around $180, with a collaboration bar bag priced separately at $425.

Judge.me reviews on product pages. Star ratings and written reviews sit on individual product listings through the Judge.me app, alongside press mentions from outlets such as Refinery29 and Bon Appetit elsewhere on the site.

Bundling through gift packs. Rather than a generic bundle builder, the range is pre-packaged into named gift sets, pairing the bundling strategy with gifting occasions instead of a discount mechanic.

Brand Storytelling

A stated mission around reviving old formats. Homepage copy frames the products as reviving “long-forgotten staples of the American bar,” with a line about drinking “like our great-grandparents might once have” anchoring the small-batch positioning.

Press mentions used as third-party proof. Rather than customer testimonials alone, the brand leans on named press coverage displayed directly on the site to support its small-batch and craft claims.

Notable Features

A dedicated Wholesale path. Bars, restaurants and retailers are routed to their own section separate from the consumer shop, keeping bulk case pricing and account setup apart from single-bottle purchases.

Free shipping over $75. The threshold is stated plainly rather than buried in a shipping policy page, sitting alongside standard refund and terms of service links in the footer.

A Recipes section tied to products. Cocktail recipes are published as their own site section rather than as blog posts, linking specific products to specific drinks and giving the catalog a use-case layer beyond product specs.

Jack Rudy Cocktail Shop Category page example

Jack Rudy Cocktail Product page example

Jack Rudy Cocktail Checkout page example

Jack Rudy Cocktail footer example

Apotheke

By Catalin Zorzini  /  September 18, 2026

Apotheke is a Brooklyn home fragrance brand selling candles, reed diffusers, room sprays, soaps, lotions and bath products, plus candle and perfume making classes at its own studio. The catalogue is organised by collection and by scent family, and the site states the products are hand poured in Brooklyn from a soy wax blend. The brand describes itself as “inspired by the unexpected beauty found in life’s simple moments”. Built on Shopify.

Website Design

A condensed grotesque over a neutral sans. Founders Grotesk Condensed Semibold carries display headings, with Untitled Sans for body copy and the Shopify theme’s Inter behind the interface. Both brand faces are self hosted.

Black on white, with nothing else. The base colour scheme is a white background with foreground text at rgb 41, 39, 40 and body copy at rgb 15, 15, 15. Buttons invert the same two values rather than introducing an accent, so colour enters only through product photography and seasonal artwork.

The homepage is organised as a season. A fall story block leads, naming its six returning scents, then two full-width scent features, a quiz prompt, a tabbed bestseller grid, a category row, the studio and the blog. Section labels run in capitals against sentence case body copy.

Shopping Experience

Scent family sits above the price. Every product card prints its fragrance family, Woody, Citrus, Floral or Aromatic, then a one line scent summary, then the price and an Add to Cart control. Tabs switch the same grid between Candles, Diffusers, Room Spray and Body Care.

Subscription is a choice in the buy box. Product pages present One-Time Purchase against Subscribe and Save 10% side by side, with a delivery frequency selector offering monthly, two monthly and three monthly, and a $10 flat shipping rate for subscribers.

Product pages lead with the scent pyramid. Top, middle and bottom notes are listed before anything else, followed by accordions covering the vessel and its dimensions, ingredients with a formulated-without list, shipping, candle care and a provenance panel giving burn time.

Reviews are summarised before they are shown. A rating out of five sits above a generated summary and weighted topics such as Appearance, Burn Experience and Scent, with individual reviews below, including critical ones.

Brand Storytelling

Collections are named, not numbered. The Signature Collection, the Charcoal Collection and the Fall Collection each list their scents by name in the menu, which lets the navigation work as a scent index.

The founding story runs through the blog. Posts cover a Brooklyn kitchen soap kit, growth into Target, and collaborations with a florist and the New York Botanical Garden.

Notable Features

A studio with a booking flow. Candle making, perfume making and partner classes are sold as products alongside gift class vouchers and at-home kits.

A one minute fragrance quiz. Five questions route shoppers to matching scents, promoted from the header, the homepage and the main menu.

Mystery boxes and a rewards club. Classic and Premium Mystery Boxes sit under Subscriptions, and a points programme advertising over 10,000 members earns a point per dollar.

A written 404. A missing product returns “This scent has faded” with category counts and a bestseller row rather than a generic error.

Apotheke Shop Category page example

Apotheke Product page example

Apotheke Checkout page example

Apotheke footer example

Sierra Designs

By Catalin Zorzini  /  August 12, 2016

Since 1965, innovative products have helped Sierra Designs to become one of the most renowned outdoor brands in the outdoor industry. With over 40 years of experience and an intense passion for the outdoors we have been able to create some of the best performance products.

Ableton

By Catalin Zorzini  /  August 11, 2016

We make Live, Push and Link. With these products, a diverse community of artists creates amazing things. We are based in Berlin and our company is run by its founders. Many of us are musicians, producers and DJs.