eCommerce Websites
Everyday objects should be designed well and manufactured to last a long time. We believe good design means beautiful aesthetics and well-chosen materials for products that are built for functionality and durability. Most of our products are handmade, and we never sell cheaply made alternatives. A well-made object can be passed down, and shouldn’t have to be replaced, so there’s one less thing in the landfills.
At tonlé, we see fashion differently – from the way it’s made to the way it’s worn. We see it as encouraging the unique in everyone who touches our clothing, from maker to wearer.
We are Thought. We’re a passionate collective of creatives. We craft sustainable, contemporary clothing.
Now based in Los Angeles, Titania grew up among the woodlands and waterfalls of Ithaca, New York, and refined her dark, streamlined aesthetic while living in Denmark and the Netherlands. Half Chinese, half Scots-Irish by blood, she embraces the seeming dichotomies of a line looking to the future, yet grounded in tradition, operating on the border of nature and industry.
We make fair trade sexy by fusing artisan textiles from India with modern designs to create one-of-a-kind pieces.
SVILU is a collection of mindfully made™, effortless staples for women. Responsibly sourced and ethically produced pieces set a woman apart without speaking louder than she does.
Our philosophy is simple. To design and deliver beautiful, high-quality apparel made with sustainable manufacturing practices directly to you at an affordable price point.
After many years living and style watching in San Francisco, and seeing the flip-flop and sneaker epidemic reach critical proportions, we arrived at the idea of Rothy’s.
Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure. The design process starts with us thinking about what we really want to wear right now. We source the most beautiful and sustainable fabrics possible to bring those designs to life quickly.
Raven + Lily is an ethical fashion and lifestyle brand dedicated to empowering women through design.
Ply-Knits sells premium knitwear, cardigans, shirts and polos, tees and tanks, leggings, pullovers and bralettes, positioned under the line Ply-Knits is a return to materials first: cashmeres, merinos, and silks as today’s foundations. The brand is based between New York City and Hong Kong and has drawn press coverage from Vogue Japan, WWD, Wallpaper and Business of Fashion. Prices run from about 298 to 528 dollars. Built on Shopify.
Pure black on white. The interface runs on a black rgb(0,0,0) text and accent color against a plain white background, with no secondary neutral in between; a red rgb(235,50,35) is reserved for sale pricing and meta labels.
A single sans throughout. Both headings and body copy are set in Instrument Sans, giving the site one consistent typographic voice rather than a paired display and text face.
No hero image, text-first opening. The homepage leads with the materials-first tagline as text rather than a photographic banner, moving quickly into a New In grid of four items followed by a Best-Sellers grid of four more.
Prices and stock status on the grid. Product cards show price directly, 298.00 to 528.00 dollars, with sale items marked against their original price, for example the Gino Resort-Sort-Of Shirt at 298.00 dollars down from 318.00, and stock labels such as Sold Out where relevant.
Named, not just numbered, pieces. Products carry individual names, Giselle Relaxing Shirt, Ingram Romantic Poet Shirt, Hathaway Soft Pocket Shirt, rather than generic style numbers, alongside broader category names like Galen and Garcon.
A stated sale tier. A Sale section runs discounts described as 40 to 70 percent off, separate from the regular New In and Best-Sellers browsing paths, and is called out in the main navigation rather than buried in a banner.
Material Glossary link. The footer links out to a Material Glossary page, indexing the fiber terms, cashmere, merino, silk, used across the product descriptions.
Materials as the entire pitch. The homepage’s core line frames cashmere, merino and silk as todays foundations, making fiber choice rather than silhouette or history the stated reason to buy, ahead of any claim about cut, fit or design lineage.
Portraits as a separate editorial thread. A numbered Portraits series, currently up to Portraits V, runs in the footer navigation as linked content pieces distinct from the shop, functioning as a storytelling supplement to the product catalogue.
Twelve-Ply Takes Twelve. A footer link by this name sits alongside standard About, Contact and FAQ pages, though its content is not summarized in the catalogue itself.
Understated newsletter framing. Email signup is described as an occasional newsletter rather than a discount-driven prompt.
Two-city sourcing note. The footer states the company operates based between New York City and Hong Kong, tying the design and production story to two named locations rather than a single headquarters.
People Tree works closely with local, national and international media interested in fashion, Fair Trade, sustainability and social business. For all information, images or inquiry please contact the People Tree Press Office.
