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Krochet Kids intl. is a social enterprise selling ethical headwear and accessories, mainly crocheted beanies and hats for babies, kids and adults, built on a fair trade model that gives artisans direct employment. The site states its mission plainly on the homepage: "Empowering people to rise above poverty, since 2007." The catalogue is organized by age band from newborns to what the site calls "Big Kids (Adults)," anchored by a signature Little Animals line of character beanies. Built on Shopify.

Website Design

A navy and sky blue system. The palette runs a dark slate navy against a sky blue accent, with near-black text and a scatter of light gray panels for section breaks. Colour is used sparingly, mostly on buttons and category tiles, leaving product photography to carry most pages.

Montserrat for everything. Both headings and body copy run in Montserrat, a single geometric sans-serif with no separate display face. Weight does the differentiating work, with bolder headings sitting over lighter body text rather than a change of typeface.

Photography built around the beanies. Product images favor plain, well-lit shots of the headwear on model or on a flat ground, with the character names (Fox, Hoot, Puppy) doing more visual storytelling than the photography itself.

Shopping Experience

Age-first navigation. The main menu splits by Headwear, Toys and More, then by age: Newborns, 0-2 Years Old, 2-7 Years Old, and 7 to infinity Years Old, which the site labels Big Kids (Adults). It is an unusual structure for an accessories brand, built around who is wearing the product rather than the product type.

Star ratings on the grid. Collection cards show a 5.0 out of 5.0 rating alongside the price and an Add to cart button, so social proof is visible before a shopper opens the product page. The Hoot, Fox Beanie and Puppy Beanie all carry this treatment at $28 to $30 each.

PayPal at checkout. Alongside standard card entry, PayPal appears as an express payment option on the cart and checkout pages.

Brand Storytelling

Fair trade stated as a section, not a footnote. A homepage panel titled Products Made Purposefully leads with Direct and Fair Trade with Artisans and a Learn More link, placing the sourcing claim in the same visual weight as the shopping content around it.

Poverty alleviation as the core message. The since 2007 empowerment line repeats near the top of the homepage rather than being buried in an About page, making the mission the first thing a visitor reads.

Notable Features

A dedicated Little Animals collection. Character beanies named for animals, the Hoot, Fox and Puppy among them, form a distinct sub-line within the broader headwear catalogue, aimed squarely at younger customers and gifting.

Reviews integrated at the grid level. Star ratings appear on every product card in the collection view, not just on individual product pages, a choice that surfaces trust signals earlier in the browsing path.

A full lifecycle of sizing. Segmenting the catalogue from newborn through adult lets one household shop the same headwear designs across every age, reinforcing the brand's family-facing positioning.

Krochet Kids intl. Shop Category page example

Krochet Kids intl. Product page example

Krochet Kids intl. Checkout page example

Krochet Kids intl. footer example