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dn&co.
We are a brand and design consultancy inspired by culture and place.
Lars Muller Publishers
Lars Müller Publishers is an independent publishing house focusing on books in architecture, design, photography, art, society.
Out of Print
Literary apparel & accessory company that loves celebrating great stories! Each purchase helps fund literacy programs & book donations to communities in need.
Garmin
Delivering innovative GPS technology across diverse markets, including aviation, marine, fitness, outdoor recreation, tracking and mobile apps.
Firstcry
We are Asia’s Largest Online Portal for Baby and Kids Products.
Gap
The Gap is an American worldwide clothing and accessories retailer. It was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California.
La Redoute
Roubaix, 1837. That is the year in which the first page of the extraordinary adventure of La Redoute begins. Joseph Pollet, son of a rural family, moved to the capital of the French wool region with his wife and kids. Son of labourers who were already textile manufacturers, Joseph opened the first worsted spinning mill, inventing a number of processes and winning several prizes. They say that he reconciled ‘variety, good taste and low prices’. Do we not recognise the virtues of this business 170 years later?
Tifosi Optics
Tifosi Optics is a Watkinsville, Georgia eyewear company that has sold sport sunglasses since 2003, aimed at cyclists, runners, golfers, pickleball and tennis players and at a growing everyday lifestyle audience. The catalogue covers sunglasses, prescription frames, readers, replacement lenses and parts, with frames listed from $25 up to around $189.95 for a prescription build. The stated position is high-end eyewear at a fraction of the cost of comparable pairs. Built on Shopify.
Website Design
Condensed type throughout. Fjalla One carries headings and Roboto Condensed the body at a 15px base. Both faces are narrow, which suits a catalogue where a single product name has to hold frame, colour and lens tint on one line.
Near-black on white with one blue. Headings and body share an ink value of rgb(40, 40, 40), sections sit on white, and the primary button is a saturated #0076C0. A yellow #F7E912 and a pink #E30071 are reserved for specific badges and the Breast Cancer Awareness collection rather than used as general trim.
Merchandising bands stacked down the page. The homepage runs a collection banner, then a tabbed New Arrivals, Must Haves and Prescription carousel, then press quotes, the Custom Studio and the rewards pitch. Each band is full width with its own heading, so the page reads as a sequence of shop entry points.
Shopping Experience
Navigation split three ways. The Sunglasses menu offers Collections, a Made For This Sport column covering cycling, pickleball, running, golf, tennis, baseball, fishing and volleyball, and a Shop by Lens Type column covering Fototec, Polarized, Interchange, Enliven Golf, Clarion Mirror and Readers. A shopper can enter by category, by activity or by lens technology from the same drop-down.
Prices on every card. Cards carry the full title naming frame colour and lens tint together, with the price directly below. The Shopify sale-price label is used even where nothing is discounted.
Prescription handled as its own path. Rx frames sit in a separate product type, and a $25 try-on item is sold apart from the $189.95 prescription build, so fit can be tested before lenses are ordered.
Brand Storytelling
Third-party quotes instead of brand claims. A carousel of press pull-quotes set in capitals covers lens technology, durability and range, and the section closes on a plain value statement rather than a founder narrative.
Sport as the organising idea. The line What Are You Made For? is answered by a style quiz, while the athlete roster, dealer network and store locator all point the brand at organised sport rather than fashion.
Notable Features
A custom frame builder. Tifosi Custom Studio lets a shopper pick lens, frame and arm colours separately, advertised as thousands of combinations.
Rewards and warranty in the same pitch. The points programme grants 300 points at sign-up, and a lifetime warranty sits alongside the replacement lens and parts pages.
Trade routes beside the consumer shop. Become a Dealer, International Distributors and a store locator run in the footer, and an ExpertVoice discount layer is wired into product pricing.
Massimo Dutti
Based on a concept of its own creation, Massimo Dutti represents to an urban, elegant and contemporary client.
Christian Dior
Christian Dior was a visionary. Beginning with his first collection in 1947 he rewrote the rules of modern elegance and imposed his style on the entire world. He brought women his vision of beauty and happiness. He showed unprecedented creative originality.
Coach
Coach sells leather bags, wallets and small leather goods for men and women, positioned on the homepage as “The original American house of leather.” The site serves shoppers across markets, with checkout localized to the visitor’s country, in this case Portugal, and pricing shown in euros. It is part of Tapestry, Inc.
Website Design
Black, white and gray, with green reserved for one button. The interface stays black and white through navigation, product grids and checkout, with light gray cards separating products. The Add to Bag button is black, while a distinct green Buy Now button is the only bright accent on the product page.
A centered wordmark above a plain text menu. The COACH name sits centered at the top, with a simple text-only row underneath: Sale, New, Women, Men, Get Inspired and Coach World.
A persistent feedback tab. A small vertical “Feedback” tab stays fixed to the right edge across category pages, product pages and checkout.
Shopping Experience
Icon-led subcategory browsing. Category pages like Women’s Small Leather Goods open with a row of small icons, Wallets, Crossbody Wallets, Card Cases and Card Case, letting shoppers jump to a shape before scrolling the full grid.
Struck-through pricing on markdowns. Discounted items show the original price crossed out next to the sale price directly on the grid, for example an Essential Slim Card Case at 125 euros against a higher original price.
A virtual try-on prompt inside the grid. One tile breaks from standard photography to promote “Try it on for size (online),” powered by a third-party fit tool, letting shoppers preview scale before adding an item to the bag.
Multiple checkout payment methods, localized. Alongside cards and PayPal, the Portugal checkout offers MB WAY, a local mobile payment method, plus Google Pay, and states that Global-e acts as merchant of record for the transaction.
Brand Storytelling
Editor’s Notes on the product page. Below the standard specifications, an Editor’s Notes section adds descriptive, styled copy about the material and construction of each item, distinct from the plain bullet-point Materials and Features fields above it.
A parent company named in the footer. The Sustainability column links to Tapestry Corporate Responsibility, naming the parent company directly rather than folding sustainability language into general About Us copy.
Reviews summarized before they are listed. A short “What our customers think” paragraph sits above the individual star reviews, giving a synthesized read on sentiment before a shopper scrolls the full list.
Notable Features
Delivery speed tied to price. Checkout offers a Standard Courier at 5.95 euros taking 4 to 8 business days, or an Express Courier by air at 15.00 euros taking 2 to 4 business days, stated plainly next to the delivery method choice.
A dense footer of self-service links. The Customer Care column alone lists eleven separate links, from Shipping Details and Right of Withdrawal to Warranty and Site Map, covering most post-purchase questions without a live chat prompt.
A repairs and care program in Services. The footer’s Services column includes Lifetime Leather Care and Repairs alongside Store Locator, positioning product longevity as a stated service rather than an assumption.
Coach Shop Category page example
Coach Product page example
Coach Checkout page example
Coach footer example
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