Archives: Websites

eCommerce Websites

Alternative

By Catalin Zorzini  /  December 17, 2024

Alternative Apparel is a clothing brand that sells comfortable, simple garments that are sustainable and affordably priced. They sell a variety of high-quality pieces for women, men, and kids. The brand emphasizes eco-friendly materials and ethical manufacturing, offering a range of stylish and versatile clothing that meets the needs of both environmentally-conscious and fashion-forward individuals. The brand emphasizes eco-friendly materials and ethical manufacturing, offering a range of stylish and versatile clothing that meets the needs of both environmentally-conscious and fashion-forward individuals.

Alabama Chanin

By Catalin Zorzini  /  December 20, 2024

Alabama Chanin is a fashion and lifestyle brand specializing in handcrafted garments and home goods made from 100% organic cotton. Their products include tops, dresses, and accessories, all reflecting a commitment to sustainable design and traditional craftsmanship. The website features a clean, user-friendly interface with intuitive navigation, high-quality imagery, and detailed product descriptions, providing a seamless shopping experience.

ABLE

By Catalin Zorzini  /  September 11, 2026

ABLE sells women’s leather bags, jewelry and apparel under the tagline “A Life Well Worn,” with totes seen priced roughly $228 to $495. The catalogue splits into Leather, Jewelry and Apparel, with a leather conditioner sold alongside the bags themselves, positioning the brand for shoppers who want fewer, longer-lasting pieces over fast fashion. Built on Shopify.

Website Design

Nunito paired with Instrument Sans. Headlines and larger display text use Nunito, a rounded sans, while Instrument Sans handles body copy and interface labels, giving the site a soft, approachable letterform throughout.

Near-black text on a pale mint and grey base. Copy runs in a near-black, #1C1C1C, against light neutral backgrounds, #f2f2f2 and a pale mint, #EDF5F5, used in smaller UI elements such as review widgets.

Texture photography over flat product shots. The homepage leads with “THE BASKETWEAVE EDIT, TEXTURE, WOVEN BY HAND,” paired with close-up leather photography, foregrounding material and craft detail ahead of a standard lifestyle banner.

Shopping Experience

Three core categories, tightly named. Leather splits into Totes and Small Leather Goods, Jewelry into Rings, Necklaces, Earrings and Bracelets, and Apparel and Sale sit as their own top-level entries, a compact structure for a multi-category store.

Named bestsellers on the homepage. Specific products are called out by name, Debre Wallet, Selam Tote, Rachel Wristlet and Mamuye Woven Tote among them, rather than a generic “shop bestsellers” grid.

Totes priced from $228 to $495. The range seen on the site spans core leather goods to larger or more detailed totes, consistent with an accessible-luxury position rather than mass-market pricing.

Shop Pay and a rewards programme. Express checkout runs through Shop Pay, and the site references a rewards system separately from the standard cart, giving repeat shoppers a loyalty path.

Brand Storytelling

Personalization framed as “A Personal Touch.” A Personalized Cuff and an Initial Necklace, available in 14K gold, are grouped under this heading, connecting the jewelry line to a gift or keepsake use case rather than everyday basics alone.

Seasonal colour tied to material. A “COGNAC LEATHER, THE COLOR OF FALL” callout links a specific leather tone to the season, giving the product story a reason to change rather than presenting the range as static.

Notable Features

Care product sold alongside the bags. Leather Conditioner appears as its own item under the Leather category, treating aftercare as a stocked product rather than an afterthought.

A woven-leather technique named and explained. The Basketweave Edit is called out with its own line, “texture, woven by hand,” giving a specific construction method its own marketing moment rather than a generic material description.

Review software visibly integrated. Judge.me styling appears throughout the page CSS, indicating customer reviews are surfaced directly on product pages rather than linked out to a separate platform.

ABLE Shop Category page example

ABLE Product page example

ABLE Checkout page example

ABLE footer example

P & T Paper and Tea

By Catalin Zorzini  /  September 11, 2026

P&T (Paper & Tea) sells organic loose-leaf tea, matcha and tea accessories, positioned for wellness-conscious buyers across Europe. Alongside the online shop the company runs 15 physical stores across Germany, Austria and Switzerland, each with an in-store Brew Bar, and describes its reach as “over 1 million people drink P&T.” The storefront is built on Shopify.

Website Design

Black, white and warm grey. The interface uses black and white as its base with a warm mid-grey applied to secondary backgrounds, keeping product photography and tea colour as the main source of colour on the page.

A serif display face paired with a grotesque. Headings run on Queens, a serif, while SuisseIntl, a grotesque sans-serif, carries body copy and interface text, a pairing that gives titles a more editorial weight against plainer running text.

Ingredient-led product photography. Listings favour close shots of loose leaf and blend components over packaging alone, reinforcing the organic, ingredient-first positioning stated in product copy such as “an organic blend of white and green tea with apples and peach flavor.”

Shopping Experience

Tea organised by moment, not only by type. The Tea section can be browsed by intended moment or wellness benefit as well as by conventional tea type, alongside separate Matcha & Co. and Teaware sections for equipment.

Gifts filtered by budget. The Gifts category is split into price bands, up to 30 euros, 30 to 60 euros, and above 60 euros, letting a shopper browse by spend rather than product type alone.

Mid-range pricing with bundle discounts. Individual teas mostly start around 10 to 15 euros, with the full range spanning roughly 9 to 75 euros, and bundles offered at up to 20 percent off.

Free shipping and return terms stated in-shop. Free shipping applies from 99 euros and returns are accepted within 14 days, both shown as standing policy rather than buried in checkout.

Brand Storytelling

“Tea for any of your Moments.” The tagline reframes tea selection around occasion and mood rather than variety alone, echoed in the moment-based browsing structure.

Community scale used as social proof. The stated “over 1 million people drink P&T” figure is used to establish reach, paired with the physical store network as evidence the brand operates beyond an online-only catalogue.

Notable Features

P&T Club membership. A free loyalty programme offers rewards and points, positioned as the ongoing relationship layer between one-off purchases and the physical stores.

WhatsApp customer contact. Support is offered through WhatsApp in addition to standard channels, a less common direct-messaging option for a retail site.

A newsletter incentive. Signing up offers a free tea blend, a concrete product incentive rather than a generic discount code, tying the signup directly back to the tea itself.

Multiple payment methods at checkout. PayPal, Klarna and Apple Pay are offered alongside standard card payment, giving shoppers several ways to complete a purchase without leaving the standard checkout flow.

P & T Paper and Tea Shop Category page example

P & T Paper and Tea Product page example

P & T Paper and Tea Checkout page example

P & T Paper and Tea footer example

Vero Moda

By Catalin Zorzini  /  February 23, 2018

A simple idea to create top quality clothing reflecting the latest fashion trends at affordable prices was the start signal for one of Europe’s largest clothing brands for young woman – VERO MODA. The idea was the inspiration of Troels Holch Povlsen, who started the business behind the label in 1987, and VERO MODA was one of the first brands in the BESTSELLER family to be created.

Laudi Vidni

By Catalin Zorzini  /  February 23, 2018

Laudi Vidni was founded by two friends (and fellow Harvard Business School grads), Laura Kofoid and Grace Tsao-Wu. Passionate about fashion (though not snobbish), the pair was struck by women’s unsatisfying relationships with their handbags. Mention a woman’s bag to her, and she will likely say, “I love this bag, but…” Grace and Laura started Laudi Vidni to get the answer “I love this bag. Period.”