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Wolfgang Store is a Brno-based fashion label selling wool-forward menswear and womenswear, organized into Pants, Tops, Jackets, Accessories, Bags and Perfumes, plus a Wool Atelier line and a custom tailoring service. Prices run from around 60 euros for a t-shirt to several hundred euros for wool outerwear. A single physical store operates on Radnicka street in Brno, and the checkout scripts show a custom, Yii-framework-based platform rather than an off-the-shelf cart.

Website Design

Black-and-white editorial photography carries the palette. The site otherwise runs pure black (#000000), white and off-white (#F7F7F7), with a single orange underline (#FF5835) marking the newsletter field as the only spot of color.

A stripped-down grotesque type system. Headings and product names run in General Sans and a condensed Helvetica Neue for the WOLFGANG wordmark, both set in tight, all-caps tracking.

A full-bleed hero under a black utility bar. A black announcement strip runs shipping terms above a WOMAN or MAN hero photo, with a slim Woman, Man and Custom Tailoring nav plus search, account, wishlist and cart icons.

Shopping Experience

Category filters above a dense photo grid. Pants, Tops, Jackets, Accessories, Bags, Perfumes and Vouchers sit as filter tabs with an Apply Filter control, over a three-column grid of full-length studio photography carrying red New tags and a black Wool Atelier label.

An extensive photo set per product. The Wool Shirt Blue listing runs more than a dozen images of the same garment from different angles and poses, well beyond the usual front-and-back pair.

Delivery information inside the buy box. Below the size selector and Add to Cart button, a bullet list states delivery time, the free-shipping threshold, a 14-day return window and in-store pickup in Brno, ahead of separate Detail and Size Guide accordions.

A four-step checkout with a VAT-itemized total. The cart page names Your Cart, Shipping Details, Delivery & Payment and Summary as its steps, and the order box separates price excluding VAT from the total price including VAT.

Brand Storytelling

A tagline about pack and individual freedom. Site meta copy reads “Wolfgang is not just material and cut, it is style and direction, the freedom of each individual and the strength of the pack,” tying the wolf name to a pack metaphor.

Wool Atelier as a named in-house line. Most current stock carries a Wool Atelier tag rather than a general collection name, positioning the wool pieces as a distinct, elevated range within the wider store.

Notable Features

Custom tailoring as a top-level nav item. Custom Tailoring sits next to Woman and Man in the main menu, not folded into a services or about page.

A Grants link in the footer. Alongside standard policy links, the footer lists Grants among its Useful Links, an unusual inclusion for a fashion retailer’s footer.

A single physical location with posted hours. The footer states one store address and hours, Radnicka 8 in Brno, with Monday to Thursday, Friday and Saturday listed separately, rather than a store locator.

WOLFGANG STORE Shop Category page example

WOLFGANG STORE Product page example

WOLFGANG STORE Checkout page example

WOLFGANG STORE footer example