AS Colour designs and manufactures quality basics.
AS Colour
Archives: Websites
eCommerce Websites
Proper Cloth
In October 2008 we launched the first version of propercloth.com. We were not an instant success. The first two years were particularly humble. We didn’t come from fashion. We didn’t have fancy investors. We made a lot of mistakes. Our manufacturing was slow. Our selection was limited. Our website was confusing. And then there was the financial crisis…
Mocka Australia
Mocka is a family owned business established in 2007 and operating in New Zealand and Australia.
RON DORFF
Essential pieces with impeccable fit and an uncompromising eye for fabrics and construction. Season after season, the sportswear brand RON DORFF proves that its motto is also its philosophy.
Drôle de Monsieur
Drôle de Monsieur is a French ready-to-wear label founded in 2014 by two friends, both of whom were fashion capital outsiders with no specific background in design. In creating their first collection, they were inspired by their motto, “Not From Paris Madame,” which remains their signature today.
Krewe Sunglasses
KREWE was founded on the philosophy of doing something unexpected from a place no one would expect. Using the spirit and soul of New Orleans as a source of inspiration, our frames are purposefully designed to embrace individuality, allowing you to “do you” with us.
QC Terme
QC Terme spas and resorts, the most important and innovative Italian company in the wellness tourism industry, grants you moments of gratification, vitality, light-heartedness, and joy. Nine centres and four hotels in unique places: Bormio, Pré Saint Didier, Mont Blanc, Milan, Turin, Rome, San Pellegrino and the Dolomites.
Olivia des Cressonnnières
Olivia des Cressonnières is a Belgian jewellery designer.
A. N. Other
A.N Other sells gender-neutral eau de parfum direct from a Shopify-powered storefront, built by studio Hambly Freeman. The core range holds four scents, Sultry Green, Crushed Velvet, Tango Americano and Ultimate Patchouli, plus a travel trio, each created by a named outside perfumer rather than an in-house nose. Founder Ariella Appelbaum frames the brand around one idea: the same small group of perfumers work behind most niche and luxury houses, and A.N Other credits its collaborators by name instead of inventing a founder myth. The tagline across the site is “Simple is the new bold.”
Website Design
Black type on a near-white ground. Navigation, logo and body copy run in black on white and pale grey, with the wordmark A.N OTHER split across two lines in a bold custom display face. Body text sits in a plain sans-serif, keeping the interface itself deliberately quiet.
Colour lives in the product photography. Each bottle is shot on its own flat ground, sage green, blush pink, warm terracotta, pale grey, cream, so the shop grid reads as a row of colour blocks rather than a branded palette applied to the site chrome.
A tight grid with heavy whitespace. The shop page sets bottles two across with generous margins, and product pages alternate the hero shot with lifestyle photography of packaging and the perfumer himself.
Shopping Experience
Four scents, three sizes. Tango Americano OR/2018 lists at 100ml for $180, 50ml for $120, and a $35 travel size that drops to $25 with any bottle purchase, the same tiered structure across the range.
Notes laid out top to base. Each product page lists top, heart and base notes as a short vertical list next to the size selector and an Add to bag button, with a paragraph from the perfumer underneath.
A sample-first funnel. The homepage leads with a 6 x 2ml sample set and a money-back offer when the shopper later buys a full bottle, positioned above the main collection grid.
Custom checkout, not default Shopify. Checkout runs a grey two-column layout with the bag summary on the right and a card form on the left, offering Link fast checkout, PayPal, and a “Pay in 4” style financing line under the Place order button.
Brand Storytelling
Perfumer as protagonist. Product pages name the perfumer, cite a career credit (one worked on Tom Ford’s Black Orchid), and quote them on why they built the scent, making the collaborator the story rather than the founder.
“No cover stories” as a stated position. A dedicated concept page argues that competitors spend on marketing what A.N Other spends on ingredients and craftsmanship, naming Le Labo, Byredo and Frederic Malle as houses that share perfumers with it.
Notable Features
Press and reviewer quotes on product pages. Lines from fragrance bloggers and boutique owners sit directly below the buy box rather than on a separate press page.
A returns-friendly sample model. The cost of a sample set is deducted from a later bottle purchase, lowering the risk of a blind buy on an unfamiliar scent.
A. N. Other Shop page example
A. N. Other Product page example
A. N. Other Checkout page example
A. N. Other footer example
hims
Against staggering odds, two things happened: one, the universe, two, you. Let’s walk at our full height, honor the forebears, have a smile and for god’s sake, floss.
Anglo-Italian
Anglo-Italian marries the ease of soft Italian construction with the gravity of the English palette. We believe tailoring should be de-constructed, made by hand and made in Italy.
Coucou Suzette
I created Coucou Suzette after studying art at the E.N.S.A.D. and jewelry at l’Ecole Boulle, Paris. In the meantime, I had the opportunity to work on illustration in Tokyo where I fell in love with kitsch.
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