Archives: Websites

Coming Soon curates and creates home design objects and gifts, spanning tabletop pieces, decor, textiles and furniture, with two physical stores backing the New York-based brand. Prices run wide, from around 50 dollars for a hand cake server up to 3,500 dollars for a large mirror, positioning the catalogue as premium rather than everyday. The homepage states the idea plainly: “We curate and create beautifully designed things for the home.” Built on Shopify, with Affirm financing offered at checkout.

Website Design

Black on white, almost without exception. The interface uses pure white backgrounds and black text as its base, with light gray reserved for card borders and dividers, keeping color out of the layout so the product photography carries the page.

Soehne throughout. Both headings and body copy run in Soehne, a single refined sans-serif, rather than pairing a display face with a separate body font, giving the site one consistent voice.

A playful loading detail. Against the otherwise monochrome interface, the page-load animation uses a single bright pink dot, a small flash of color in a site that avoids it everywhere else.

Shopping Experience

Curation labels instead of only categories. Alongside product types like Gifts, Tabletop, Decor, Room, Textiles and Furniture, the navigation offers New at CS, Back in Stock, Only at CS, Best Sellers and Sale, treating curation itself as a browsing path.

A wide, named price spread. Individual products are priced specifically rather than banded, for example a Hand Cake Server at roughly 50 dollars against an Iris Mirror near 3,500 dollars, so shoppers can move between gift-priced and investment-priced items in the same catalogue.

Financing offered at the point of sale. Affirm appears as a payment option, letting a higher-priced furniture or decor purchase be split into installments rather than paid in full at checkout.

Occasion-based gift browsing. Gifts are further organized by occasion, including weddings, birthdays and thank-you gifts, alongside a dedicated kids section, rather than one general gifting page.

Brand Storytelling

“We’re great at gifts.” The brand states this directly as part of its email signup pitch, backing the claim with the occasion-based gift navigation rather than leaving it as an unsupported line.

A newsletter with a stated tone. Signup copy promises the brand “don’t send too many and they tend to be funny,” setting an expectation for infrequent, personality-led email rather than routine marketing blasts.

Own-label alongside curated brands. The “curate and create” phrasing signals that the assortment mixes the company’s own designed pieces with sourced items from other makers, rather than reselling one type of product only.

Notable Features

Two New York locations named in navigation. Physical store presence is treated as part of the shopping experience rather than a footer afterthought, reinforcing the brand’s local identity.

“Only at CS” as its own filter. A dedicated tag calls out items exclusive to the retailer, distinguishing house-curated finds from broader-market products within the same grid.

Sale integrated into main navigation. Rather than a separate clearance site or hidden discount page, Sale sits in the primary menu alongside full-price categories.

Coming Soon Shop Category page example

Coming Soon Product page example

Coming Soon Checkout page example

Coming Soon footer example