Gessato Design Store sells modern furniture, lighting, tabletop, workspace goods and design gifts, shipping from New York and calling itself an independent design retailer since 2011. It mixes established names such as Alessi, Anglepoise, Santa & Cole and Foscarini with smaller studios, and serves specifiers as well as households through a trade program and corporate gifting. Built on WordPress and WooCommerce.
Website Design
Charcoal, white and one hover accent. The palette is almost entirely neutral: a soft charcoal at #3d3c3f for text and rules, white grounds, and a grey ladder from #f8f8f8 through #ededed to #9b9b9b. A bright cyan, #22c2f3, is reserved for interaction, appearing on nav hover, carousel dots and wishlist buttons.
Poppins throughout. Headings and body copy both run Poppins, with Open Sans as a secondary face. Section labels sit small and upper case above a sentence-case standfirst, so hierarchy comes from case and weight rather than size.
Catalogue photography on white. Nearly every listing image is a studio shot on white, which lets glassware, lamps, rugs and furniture share one grid without the page fragmenting. The hero carousel is the exception, running lifestyle photographs with a caption block.
A four-level mega menu. Top navigation holds Home + Living, Workspace, Personal, Gifts, Brands, New Arrivals, Best Sellers and Outlet. Home + Living nests four deep, so Tabletop leads to Dinnerware, then Dinner Plates, then Colorful Dinner Plates.
Shopping Experience
Counts printed on every filter. Category pages carry a Refine sidebar printing the size of each branch: 6,578 under Home + Living, 1,219 under Furniture, 736 under Lighting and 19 under On Sale, with price fields and a brand checklist below.
Options gate the add to cart. On the Alessi 9090 espresso maker the buy box offers 1, 3, 6 and 10 Cups, and the button reads “Please select an option first” until a size is picked. An estimated delivery date prints above it.
Specification for specifiers. Tabs below the buy box run Description, Specifications, Reviews, Shipping & Returns and a Download Tearsheet link, a format aimed at people building a spec sheet rather than a cart.
Brand Storytelling
Curation stated as the offer. The homepage About block describes the selection as “established brands, emerging studios, and independent makers” and positions the shop as “a more focused, personal alternative to the usual design marketplace”.
Designers get the byline. Product copy names the designer and explains the object rather than listing features, and each page closes with a biography and a Meet the Designer link. A homepage logo strip repeats the emphasis.
Notable Features
Trade and corporate programs. An announcement bar promotes the trade program to design professionals, and the footer lists Trade Program, Affiliate Program, Design Corporate Gifts and Submit Products.
Gifting sorted by budget. The Gifts menu is organised by price rather than category, with Design Finds Under $50, Modern Gifts Under $100 and Iconic Gifts Under $250 beside housewarming and seasonal pages.
A side cart that upsells shipping. The cart opens as a drawer and pairs its empty state with an Unlock Free Shipping newsletter offer. Checkout accepts Visa, MasterCard, American Express, Discover and PayPal, and returns run 15 days for a refund or 30 days for store credit.