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Merci is the Paris concept store at 111 boulevard Beaumarchais in the Marais, and the site is its online department store. It sells house-labelled bed, bath and table linen, tableware and cutlery, plus furniture, lighting, decoration, womenswear, menswear, children’s toys and books, beauty, watches and bags, with outside labels including Serax, Frama, Hay and Piet Hein Eek. Prices run from a EUR 3 pencil to coats above EUR 800. Bilingual French and English, built on Shopify.

Website Design

Red, black and white, nothing else. Headings, nav accents, sale prices and the full-width category bars all use a single red, body text is near-black, and the ground stays white. Buttons are solid black. The only other colour on a page is the product photography.

Caslon italic for display, Helvetica for the rest. Category titles, standfirsts such as “Fabrics certified OEKO-TEX” and panel labels such as “100% lin” are set in an italic serif, while menus, product names, prices and forms use a 14px sans. The contrast between the two is the whole typographic system.

A grid that changes scale as you scroll. Category pages alternate rows of four small product cards with rows of two large interior photographs, so the same collection is shown as both catalogue and room set within one page.

Shopping Experience

A department-store menu. The top level reads New In, The Bed, The Bath, The Table, Women’s Fashion, Men’s Fashion, Children, Deco and Lifestyle, Beauty, Furniture, About. The Bed then splits three ways: by product, by fabric, and a Create your set route through washed linen, percale or gauze.

Colour count on every card. Grid tiles carry the product name, a From price in italic, and a red plus more colours line, which matters for a range where a single duvet cover runs to more than a dozen colourways.

Bed sets assembled on the product page. Beside Add to cart sits a Compose your bed set button, and below it the matching fitted sheet, flat sheet and pillowcase in the same colourway appear with their own size dropdowns and individual Add buttons.

A French-market checkout. Express options are PayPal and Google Pay, then card, PayPal and Alma instalments. The total states the tax included in it, and the summary carries a cross-sell headed “Vous n’oubliez rien ?”.

Brand Storytelling

The address is the logo. The wordmark locks Merci over its street address, and that lockup repeats in the header, the checkout and the footer.

The shop is told as a set of places. A Merci Locations column lists the two stores, the exhibition of the moment, La Civette, Le Pied-a-Terre, the Used Book Cafe and the Noir x Merci cafe, placing the online store inside a physical map.

Notable Features

Language switch in the top left corner. Francais and English sit above the logo rather than in a menu, ahead of everything else on the page.

A four-icon service bar above the footer. Secure payment, shipping within 48 hours inside France, payment in four instalments through Alma, and customer service by phone, WhatsApp or email.

A trade entry in the header. A red Professionals button gives wholesale and contract buyers their own route.

Merci Paris Shop Category page example

Merci Paris Product page example

Merci Paris Checkout page example

Merci Paris footer example