Cocolab is an oral care brand selling textured, flavoured dental floss, whitening toothpaste, toothbrushes, and bundled routine sets, with refills and gifts as supporting lines. The website design is bright and product-first, using bold hero messaging, large product photography, and a shop layout organised around clear collections like “Cocofloss,” “Brush & Shine,” “Refills,” and “Shop by Fragrance.”
Baker’s Botanics sells functional supplement gummies built around mushrooms and botanicals, with product lines that include nervous system support blends and a menstrual-cycle “phase” system. The website design is clean and wellness-led, using large lifestyle imagery, clear top navigation, and scannable sections like “How it works” and “cycle phases” that guide visitors from education into product cards.
GAMMN sells one thing well: a travel backgammon set built around a cork playing surface and a polystyrene shell, sold with straps, dice cups, a cap and a long sleeve tee as the supporting range. The Classic Backgammon Board runs $124 in Original Green, Navy, Coral and Mint, with a Sorbet colourway at $148, and the whole catalogue is nineteen listings. The audience is the traveller and the host rather than the tournament player. Built on Shopify with a custom theme.
Website Design
Cream ground, forest green type. The body sits on a warm cream with near-black green text, and the accents are a pale sky blue, a coral and a bright red used for buttons and marquee runs. Nothing in the palette is a default.
Condensed caps over a monospace body. Headings, footer links, filter labels and pull quotes are set in Interstate Condensed in upper case, loaded from Typekit, while body copy runs in Space Mono. The pairing gives short labels a signage quality against text that reads like a manual.
One long scrolling homepage. Rather than route to category pages, the home page runs the board, the strap, an extras row, a six-panel feature grid, a review carousel, the play guide, the founder story and the blog in a single vertical sequence.
Shopping Experience
The buy box is on the homepage. Colour swatches, the Includes list and an Add To Cart button all sit inline in the first section, with the price updating per colourway and Original Green marked Soldout in place.
Specs replace long descriptions. Each board block lists what is in the box, thirty checkers, four dice, a doubles cube, a removable shoulder strap and an instruction manual, then closed and open dimensions in inches, a weight in pounds, and materials given as high impact polystyrene and cork.
Variants also exist as standalone products. Alongside the master board listing, each colourway is published as its own product, which gives colour-specific landing pages but doubles the catalogue.
Cart is a drawer. The panel shows subtotal, the line “Taxes and shipping calculated at checkout”, and a split between View Cart and Checkout.
Brand Storytelling
Founders named and dated. The Our Story block introduces Ashley and Wyatt as acquaintances who became backgammon partners, and frames the product as the board they wanted for their own trips.
A joking register throughout. Product copy opens with “Warning: this is not your grandmother’s backgammon board”, and the feature grid describes the cork surface as “sexy (and sustainable)”.
Reviews kept short. The testimonial carousel runs three or four line quotes with a first name and last initial, no ratings and no review count.
Notable Features
A Play section that teaches the game. The Quick-Play Guide is offered in two versions, one For visual learners and one For Rule Followers, in mobile, desktop and printable PDF formats.
A blog with its own name. Bulletin is filed under People and Places, Tips and Tricks, and News, and covers hosting, drink pairings and the history of the game.
A three-word navigation. The header carries only Shop, Details and Play, which suits a one-product catalogue but hides the accessories behind the homepage scroll.
Muse Wash is an eco-focused laundry brand selling enzyme-powered detergent sheets in a few signature scents, designed to work in any machine, including HE and cold-water cycles. The website design is clean and product-forward, using large scent-led tiles, minimal navigation, and clear shop calls to action that move visitors straight into the core product pages. It also supports quick evaluation with a simple competitor comparison section and scannable benefit callouts around ingredients, performance, and packaging.
Grown Alchemist is a premium beauty brand selling skincare, haircare, body care, and hand care products, alongside gift sets and kits. The website design is minimalist and high-end, using clean typography, generous whitespace, and large product photography. Navigation is category-led and shop-forward, making it easy to browse collections and move from discovery to product pages.
Wip.com is an ecommerce site for Wip energy pouches, selling natural-caffeine pouches in flavours like Sour Cherry and Strawberry Kiwi, plus sampler packs and multi-pack bundles. The website design is bold and minimalist, with an oversized hero headline, quick “Shop pouches” calls to action, and a homepage that jumps straight into flavour tiles and product cards. It also includes education and discovery pages while keeping navigation tight and commerce-first.
CAKES Body is a brand focused on reusable silicone nipple covers, including non-adhesive “Grippy” styles and adhesive “Sticky” styles, alongside bundles and related support pieces. The website design is bold and product-led, using oversized headlines, large lifestyle imagery, and category-driven navigation to move visitors quickly from the homepage into best sellers and shop collections.
Vollie is a salon-inspired haircare brand selling a small, curated lineup focused on treatment and shine, including a softening and strengthening hair mask, a pre-water protective hair oil, and a resurfacing hair gloss, plus bundles and a few accessories. The website design is clean and premium, built around bold headlines, generous whitespace, and large product and lifestyle visuals that keep the shopping path simple. It leans on benefit-led callouts and ingredient highlights within product pages to make the value props easy to scan without feeling crowded.
Eatsnoods.com is the ecommerce site for S’NOODS, a snack brand selling “noodle chips” in globally inspired flavours such as Spicy Miso Ramen, Rigatoni Basil Pomodoro, and Cavatappi Carbonara, alongside variety packs and seasonal drops. The website design is bold and playful, with large typography, punchy copy, and a simple top navigation that funnels quickly into Shop, About, and Find Us. It also supports retail discovery with a dedicated store locator while keeping the shopping experience clean and Shopify-native.
Sleep-or-die.com is a Shopify storefront centred on sleep accessories, led by its “Sleep Tape” (mouth tape) and a few bedside add-ons like a Sleep Case tin and “lights out” matches. The website design is bold and minimalist, with oversized, punchy copy (“it’s time to tape up”), high-contrast product imagery, and a very short path from landing page to “buy now.” It also blends commerce with brand-world pages (diary-style blog, “meet P,” wholesale) while keeping navigation simple and mobile-first.
Oddball.world is an ecommerce site for Oddball, a “jiggly” fruit snack (a better-for-you Jell-O style cup) made from real fruit and agar, sold in flavours like Mango, Grapefruit, Double Berry, and Grape, plus multi-pack bundles. The website design is bold and modern, using big product photography, punchy headlines like “Break the Mold,” and quick paths to shop by flavour or find stores via a built-in store locator. It also leans on simple, icon-style ingredient claims (no artificial flavours or colours, real fruit purees and juices) to keep the page highly scannable
Khloud is a snack food brand associated with Khloe Kardashian, selling protein chips, protein popcorn and collagen protein chips across flavors including Nacho, Buffalo, Sweet Heat, White Cheddar, Jalapeno Queso and Birthday Cake, plus variety packs and a subscribe-and-save option, retailing from about $23.99 to $58.00 depending on format. The Shopify storefront targets health-conscious snackers with claims of 7g of protein per serving, whole grains, non-GMO ingredients and no seed oils, and lists retail availability at Target, Walmart and Kroger alongside direct sales.
Website Design
A bright, saturated palette. Colors run sky blue (#0963E5), sunshine orange (#FF9E10), sunset pink (#FFC8E2), morning yellow (#FFE582) and cherry red (#F7214A) against a beige ground, closer to the packaging’s own colorway than a muted ecommerce default.
One condensed font for everything. Headings, body copy and navigation all run in Hermes Condensed at a heavy weight, with headings set in uppercase and tight negative letter-spacing; there is no separate serif or script for contrast.
Rounded, pill-shaped interface elements. Buttons and input borders use a fully rounded radius, matching the bag-shaped product photography that dominates the hero and category banners.
A Canadian availability banner up top. The homepage opens with an announcement that the range is now sold in Canada, ahead of any product content, signalling a market expansion is a current priority.
Shopping Experience
Three top-level shop categories. Collagen Chips, Protein Chips and Protein Popcorn sit as separate primary nav items alongside Variety Packs, rather than being nested under one Shop menu.
Icon-led nutrition claims on the grid. Product cards on category pages carry the price and an Add to Cart button beneath the pack image, with a row of flat nutrition icons (protein grams, whole grain, non-GMO, no seed oils) repeated across the page rather than only on product detail.
Subscribe and Save built into the nav. A “Subscribe & Save 10%” link sits in the primary menu itself, alongside a separate on-page subscription callout reading “One bag is never enough.”
Brand Storytelling
Retail logos as third-party proof. Target, Walmart and Kroger logos appear in a dedicated band, positioning the brand as already validated on shelf rather than direct-to-consumer only.
A “good stuff, zero fluff” framing. A values section contrasts what the product contains against what it leaves out, reinforcing the no-seed-oil, whole-grain claims already stated on category pages.
Flavor showcases separated from the shop grid. Beyond the category pages themselves, a standalone flavor spotlight section walks through individual varieties with larger imagery, functioning as a secondary browsing path into the same catalog.
Notable Features
A store locator in primary navigation. Store Locator sits alongside the shop categories, unusual for a direct ecommerce nav and reflecting the brand’s omnichannel retail presence.
“Why Khloud?” as a dedicated nav item. Rather than folding brand explanation into an About page, the site gives it a standalone top-level link.
New-product badges on the grid. Flavor launches are marked with a visible new tag on category pages rather than only announced via a banner.
Khloud Shop Category Page Example
Khloud Product Page Example
Khloud Checkout Page Example
Khloud Footer Example
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By Jibin Kumar
