eCommerce Websites
GAMMN sells portable travel backgammon boards designed for on the go play, along with accessories like straps and dice cups, plus a small merch range. The website design is product-first and highly visual, using large lifestyle imagery and a clean layout that drops quickly into featured boards and add-ons.
Muse Wash is an eco-focused laundry brand selling enzyme-powered detergent sheets in a few signature scents, designed to work in any machine, including HE and cold-water cycles. The website design is clean and product-forward, using large scent-led tiles, minimal navigation, and clear shop calls to action that move visitors straight into the core product pages. It also supports quick evaluation with a simple competitor comparison section and scannable benefit callouts around ingredients, performance, and packaging.
Grown Alchemist is a premium beauty brand selling skincare, haircare, body care, and hand care products, alongside gift sets and kits. The website design is minimalist and high-end, using clean typography, generous whitespace, and large product photography. Navigation is category-led and shop-forward, making it easy to browse collections and move from discovery to product pages.
Wip.com is an ecommerce site for Wip energy pouches, selling natural-caffeine pouches in flavours like Sour Cherry and Strawberry Kiwi, plus sampler packs and multi-pack bundles. The website design is bold and minimalist, with an oversized hero headline, quick “Shop pouches” calls to action, and a homepage that jumps straight into flavour tiles and product cards. It also includes education and discovery pages while keeping navigation tight and commerce-first.
CAKES Body is a brand focused on reusable silicone nipple covers, including non-adhesive “Grippy” styles and adhesive “Sticky” styles, alongside bundles and related support pieces. The website design is bold and product-led, using oversized headlines, large lifestyle imagery, and category-driven navigation to move visitors quickly from the homepage into best sellers and shop collections.
Vollie is a salon-inspired haircare brand selling a small, curated lineup focused on treatment and shine, including a softening and strengthening hair mask, a pre-water protective hair oil, and a resurfacing hair gloss, plus bundles and a few accessories. The website design is clean and premium, built around bold headlines, generous whitespace, and large product and lifestyle visuals that keep the shopping path simple. It leans on benefit-led callouts and ingredient highlights within product pages to make the value props easy to scan without feeling crowded.
Eatsnoods.com is the ecommerce site for S’NOODS, a snack brand selling “noodle chips” in globally inspired flavours such as Spicy Miso Ramen, Rigatoni Basil Pomodoro, and Cavatappi Carbonara, alongside variety packs and seasonal drops. The website design is bold and playful, with large typography, punchy copy, and a simple top navigation that funnels quickly into Shop, About, and Find Us. It also supports retail discovery with a dedicated store locator while keeping the shopping experience clean and Shopify-native.
Sleep-or-die.com is a Shopify storefront centred on sleep accessories, led by its “Sleep Tape” (mouth tape) and a few bedside add-ons like a Sleep Case tin and “lights out” matches. The website design is bold and minimalist, with oversized, punchy copy (“it’s time to tape up”), high-contrast product imagery, and a very short path from landing page to “buy now.” It also blends commerce with brand-world pages (diary-style blog, “meet P,” wholesale) while keeping navigation simple and mobile-first.
Oddball.world is an ecommerce site for Oddball, a “jiggly” fruit snack (a better-for-you Jell-O style cup) made from real fruit and agar, sold in flavours like Mango, Grapefruit, Double Berry, and Grape, plus multi-pack bundles. The website design is bold and modern, using big product photography, punchy headlines like “Break the Mold,” and quick paths to shop by flavour or find stores via a built-in store locator. It also leans on simple, icon-style ingredient claims (no artificial flavours or colours, real fruit purees and juices) to keep the page highly scannable
Khloud is a snack food brand associated with Khloe Kardashian, selling protein chips, protein popcorn and collagen protein chips across flavors including Nacho, Buffalo, Sweet Heat, White Cheddar, Jalapeno Queso and Birthday Cake, plus variety packs and a subscribe-and-save option, retailing from about $23.99 to $58.00 depending on format. The Shopify storefront targets health-conscious snackers with claims of 7g of protein per serving, whole grains, non-GMO ingredients and no seed oils, and lists retail availability at Target, Walmart and Kroger alongside direct sales.
A bright, saturated palette. Colors run sky blue (#0963E5), sunshine orange (#FF9E10), sunset pink (#FFC8E2), morning yellow (#FFE582) and cherry red (#F7214A) against a beige ground, closer to the packaging’s own colorway than a muted ecommerce default.
One condensed font for everything. Headings, body copy and navigation all run in Hermes Condensed at a heavy weight, with headings set in uppercase and tight negative letter-spacing; there is no separate serif or script for contrast.
Rounded, pill-shaped interface elements. Buttons and input borders use a fully rounded radius, matching the bag-shaped product photography that dominates the hero and category banners.
A Canadian availability banner up top. The homepage opens with an announcement that the range is now sold in Canada, ahead of any product content, signalling a market expansion is a current priority.
Three top-level shop categories. Collagen Chips, Protein Chips and Protein Popcorn sit as separate primary nav items alongside Variety Packs, rather than being nested under one Shop menu.
Icon-led nutrition claims on the grid. Product cards on category pages carry the price and an Add to Cart button beneath the pack image, with a row of flat nutrition icons (protein grams, whole grain, non-GMO, no seed oils) repeated across the page rather than only on product detail.
Subscribe and Save built into the nav. A “Subscribe & Save 10%” link sits in the primary menu itself, alongside a separate on-page subscription callout reading “One bag is never enough.”
Retail logos as third-party proof. Target, Walmart and Kroger logos appear in a dedicated band, positioning the brand as already validated on shelf rather than direct-to-consumer only.
A “good stuff, zero fluff” framing. A values section contrasts what the product contains against what it leaves out, reinforcing the no-seed-oil, whole-grain claims already stated on category pages.
Flavor showcases separated from the shop grid. Beyond the category pages themselves, a standalone flavor spotlight section walks through individual varieties with larger imagery, functioning as a secondary browsing path into the same catalog.
A store locator in primary navigation. Store Locator sits alongside the shop categories, unusual for a direct ecommerce nav and reflecting the brand’s omnichannel retail presence.
“Why Khloud?” as a dedicated nav item. Rather than folding brand explanation into an About page, the site gives it a standalone top-level link.
New-product badges on the grid. Flavor launches are marked with a visible new tag on category pages rather than only announced via a banner.
Drinkleuca.com showcases Leuca, a canned “vodka infused water” drink made with five times distilled vodka, purified still water, and natural fruit flavor, positioned as a fizz free alternative to typical canned alcohol. The site highlights a small range of flavors such as Lime Crush, Apple & Blackcurrant, and Watermelon Lime & Mint, with clear paths to buy online or find local stockists. Its design is bold and minimal, using oversized typography, simple benefit icons (0 fizz, 0 sugar), and prominent “Shop Now” and “Find Near You” calls to action.
Softrows.com is a texture rich haircare brand selling a tight, curated lineup of styling essentials: a soft touch styling foam, a 3 in 1 hair lotion, and a moisture plus repair deep conditioning mask, plus a bundled “Ritual” set. The website design feels clean and editorial, with big lifestyle visuals, generous whitespace, and simple navigation that blends shopping with brand storytelling through the manifesto, founder story, and an “Editorial” blog.
