eCommerce Websites
Drink Magna offers magnesium-powered electrolyte hydration powders formulated to support focus, energy, recovery and efficient hydration, with multiple flavour options and starter kits available. The website uses a clean, direct e-commerce layout with clear category sections, bold product visuals, and benefit-driven messaging highlighting ingredients and functional effects.
Sun Bum is a sun and beach care brand selling sunscreen, hair care, lip balm and beach-branded merchandise, with dedicated baby and kids lines alongside its core adult sunscreen range. The catalogue spans SPF 15 to 70 across roughly 67 sunscreen listings, plus bundling and subscription options. Built on Shopify.
Sunshine yellow on cream. The palette centres on a bright yellow, roughly #F7DF00 to #FEEA00, for buttons and highlights, over cream and off-white backgrounds (#FFFEEE, #FFF78F), with a warm brown, #4E3625, used for body text and an orange, #F37021, reserved for hover states.
A custom display face named Sonny. Headlines are set in a typeface called Sonny, falling back to Helvetica Neue, matched to the brand’s mascot character of the same name.
Beach lifestyle photography throughout. Product shots are supplemented with lifestyle imagery of beach scenes and tour events, including a “Smells Like Summer Tour” and a “Bum Rush Tour,” keeping the browsing experience closer to a beach brand than a clinical skincare site.
A large, filterable sunscreen range. The sunscreen collection lists 67 products with filters for SPF, from 15 through 70, waterproof rating, and trust attributes including cruelty-free, gluten-free and vegan, each showing a live product count.
Build-Your-Own-Bag bundling. A “B.Y.O.B.” feature lets shoppers pick five items and receive a free bag, run alongside 15 separate pre-built bundles.
Subscription flagged at the collection level. The collection grid marks 50 of the 67 sunscreen products as subscription eligible before a shopper opens the product page.
Sort and filter run alongside each other. Shoppers can sort by featured, relevance, best-selling or price while simultaneously filtering by SPF, waterproof rating and product form, including full size, travel size and an XL pump option.
“Trust The Bum” as the recurring line. The brand states it makes better products because “when you make products to protect the ones you love, you make ’em better,” tying the tagline directly to a family-first claim.
A named mascot carries the tone. Sonny appears across the site, including a “Sonny’s Porch” content series, giving the brand a consistent character-led voice rather than a faceless product catalogue.
A Sun Education content section. A dedicated Sun Education area sits in the main navigation alongside Shop and Discover, kept separate from the blog.
A Modern Slavery Statement in the footer. Alongside standard Terms, Privacy and Accessibility links, the footer also names a Modern Slavery Statement, a policy not present on the other entries in this batch.
The Bum Club and Ask The Bum sit in the main menu. A loyalty programme and a named customer service channel are both given top-level navigation slots rather than being reached only through the footer or a help widget.
Pastael sells compressible packing cubes (small and medium sizes) designed to keep clothes organised while saving space in luggage. The website uses a clean, modern e-commerce layout with clear product sections, straightforward pricing, and benefit-led copy that quickly explains how the cubes work.
OHME! Foods is a Canadian snack brand selling freeze dried fruit and freeze dried yogurt crunch, plus multipacks, minis, reusable bags and gift cards. The catalogue runs to about twenty items, most single bags at $12.99, a three pack snack size at $16.49 and bundles up to $99.99. The pitch is stated as a rule rather than a claim, “Nothing on the label you need to Google”, supported by a badge strip: no sugar added, no preservatives, non-GMO, vegan certified and made in Canada. The store runs on Shopify.
Orange against pastels. The named palette pairs a hot orange #ff4313 and a deeper #e33526 with soft grounds: beige #fff5e9, cream #ffeff1, blue #cfddff, lilac #e3e8ff, yellow #ffcd8a and light yellow #fff5bd, over near black #1a1a1a text. Sections alternate grounds, so the page scrolls as a run of pastel bands with the orange reserved for logo, buttons and calls to action.
Canopee over Switzer. Headings are set in Canopee, with Switzer Medium for body copy and subheadings and Switzer Bold for navigation. The logotype and headings read as a high contrast serif, while everything at small size stays a plain grotesque.
Set dressing in the product photography. Bags are shot in built scenes rather than on plain grounds, styled against curtains, cake stands and table settings with fruit loose beside the pack. Product pages run several of these scenes in sequence, each on a different pastel field.
Subscription is offered on the card, not the cart. Every product card carries a one time price and a Subscribe and Save price side by side, $12.99 against $11.69, with three intervals and three rates: every four weeks at 10% off, every eight weeks at 8% and every twelve weeks at 5%. Size variants and a Quick add button sit on the same card.
Nutrition panels are part of the page. Product pages place a bilingual English and French nutrition facts table next to a close up of the fruit, repeated once per item in a multipack, with certification marks alongside.
A two currency checkout. The cart drawer states free shipping over $75 across Canada and $100 across the US. Checkout is Shopify with Shop Pay, PayPal and Google Pay as express options, card payment below, estimated taxes on their own line and the total labelled in CAD.
Facts framed as a game. A homepage block headed 2 TRUTHS AND A LIE asks the reader to spot the false freeze drying claim, then reveals it. A second block reduces the proposition to an equation, one bag of OHME! equals one pint of fruit minus the weight.
Use cases before benefits. A section titled ways to ohme! sorts the product into occasions, Netflix and Chill, Dinner Parties, Toppings, Snacking and Baking, and the homepage review quotes describe behaviour rather than taste.
Editorial and retail run alongside the shop. The Journal, Recipes and a Store Locator sit in the primary navigation next to Shop, and the footer adds wholesale, event sponsorships and a brand ambassador programme.
Restock notifications on every variant. Where a size is unavailable the card swaps to an inline email capture rather than hiding the option.
Yum Packs and Minis as their own categories. Multipacks and small format bags are separate menu entries, not variants buried on one product page.
Owala Life’s website features a bright, modern e-commerce design with clear navigation, bold product photography, and simple layouts that make it easy to explore options. Their products are innovative, everyday hydration gear — insulated water bottles and tumblers with splash-proof lids, easy-drink spouts, and colourful, functional designs.
Heyhae sells sun-cured gel nail strips and nail care essentials — DIY gel stickers that cure in natural light without a UV/LED lamp, available in a variety of colours and designs suited to different occasions. Their website uses a clean, modern e-commerce layout with clear category navigation, bold product visuals, and sections explaining application and benefits, making it easy to browse and shop the range.
Daily Serve is a ready-to-drink beverage formulated to provide phytonutrients equivalent to five servings of fruits and vegetables, along with 12 essential vitamins and minerals and 5 g of fibre per bottle. It is designed for direct consumption, requiring no mixing or preparation. Their website features clean, modern design with bold product imagery, simple navigation, and clear messaging about taste and functionality.
Challenge Tires’ website uses a clean, functional e-commerce design with intuitive navigation, clear product categories, and bold tire imagery that makes browsing easy. Their product range focuses on high-performance bicycle tires and inner tubes engineered for road, gravel, and mountain riding.
Quince offers a wide range of affordable, high-quality essentials — from clothing and cashmere to home goods, accessories, and beauty — emphasising simple, timeless design. Their website features a clean, minimalist layout with large product photography, intuitive filters, and straightforward navigation that makes browsing effortless.
Marlene Print House is a creative studio and online shop specialising in risograph and art prints, along with stationery and paper goods produced in small, carefully crafted runs. The website features a clean, editorial-style design with generous white space, soft colour palettes, and a gallery-like layout that puts texture and print detail front and centre. The overall experience feels calm, artistic, and thoughtfully curated, mirroring the hands-on nature of the products.
Proofed! sells plastic-free laundry detergent sheets and a companion stain remover spray, on the domain liveproofed.com, positioned for environmentally conscious households concerned about microplastic pollution from traditional detergent packaging. The catalogue is small: detergent sheets, a stain remover and a starter kit, priced at USD12.99 to USD24.99, sold direct alongside retail listings at Wegmans and Instacart. Built on Shopify.
Grey led, low colour interface. Body copy and interface chrome run in mid greys, #6d6d6d and #a1a1a1, against light grey and white grounds, with a near-black #3a3a3a reserved for headings. Colour is used sparingly, appearing mainly as a red accent, #d20000, on sale or promotional callouts.
A bold display face for headlines. Headings are set in Italian Plate 7 Bold, a heavy serif-adjacent display face, over Nimbus Sans Regular body copy, giving the page a print-poster feel above denser product text.
Product photography on white. Sheets and the stain remover bottle are shot as clean product-on-white images, consistent with the site’s restrained, low colour layout.
A short, task-focused main menu. Navigation is limited to Shop, Learn, Contact, Blog and FAQ, with Instagram, Pinterest, YouTube, TikTok and Facebook icons repeated in the header and footer, keeping the top-level structure narrow around a small catalogue.
A three-item catalogue. The shop lists Laundry Detergent Sheets, a Precision Stain Remover and a Starter Kit bundling the two, the sheets and remover each at USD12.99 and the kit at USD24.99. Sheets are offered in three scent options.
Enzyme formulation is the sell. Product copy leads with a “proprietary blend of 5 effective enzymes” for the stain remover, and branded NanoPress manufacturing for the sheets, both stated directly on product pages rather than through lifestyle framing.
Retail listed alongside direct purchase. The footer names Wegmans and Instacart as stockists next to the direct Shopify checkout, positioning the site as one of several ways to buy the same products.
“Laundry Made Light” as the core line. The tagline frames the product around convenience and low environmental footprint together, and the brand describes itself as “The Only 100% Plastic Free Sheet,” contrasting directly with PVA and PVOH-based competitor sheets.
Certifications carry the trust case. Dermatologist testing, USDA bio-based certification and Leaping Bunny cruelty-free status are stated on product pages rather than folded into general marketing copy.
A named founder voice in the FAQ. The FAQ section references a founder, Sherry, directly, and explains the proprietary NanoPress manufacturing process by name, giving the brand story a specific, sourced explanation rather than a generic sustainability pitch.
Press mentions in the footer. Real Simple, CNN, Martha Stewart, Home & Gardens and The Spruce are credited directly in the site footer as coverage.
Hypoallergenic positioning throughout. Both products are marketed as hypoallergenic and quick-dissolving with no residue, a claim repeated across the homepage, FAQ and product descriptions.
Drink Journée’s website is bright and minimalist, with clean navigation and high-quality imagery that puts the focus squarely on their beverages. Their product line centres on sparkling antioxidant waters made with natural botanicals and functional ingredients for hydration and wellness. The overall design feels fresh and approachable, making it easy to explore flavours, benefits and shop online.
