Archives: Websites

eCommerce Websites

BYBI Beauty

BYBI sells a small, focused range of vegan skincare boosters, currently two “Drops” products: a Bakuchiol Booster and a Strawberry Booster made from cold-pressed, upcycled strawberry seed oil, each priced at 22 pounds. The homepage states its positioning as “Seriously feel-good skincare” under four pillars: Results Obsessed, Nothing to Hide, Climate Conscious and Change Enthusiasts. The brand ships to more than 40 countries and runs on Shopify.

Website Design

A pink accent on white. The site’s color scheme sets an accent of RGB 227, 28, 121, a saturated pink, against a white background for most sections, with one blush background of RGB 245, 218, 223 reserved for a footer or callout panel. Buttons carry the pink accent with white text.

A three-font system. Headings are set in Agrandir Grand, a heavy display sans; product names use Noe Display, a bold serif reserved specifically for that role; and body copy runs in Aktiv Grotesk, a neutral grotesque. The pairing gives product names a different register from the rest of the page.

Badge-heavy trust signaling. The homepage carries media logos from outlets including Vogue, Elle and Glamour alongside claim badges for vegan and cruelty-free status, stacking editorial and ethical proof points close together.

Shopping Experience

A two-product catalogue. With only the Bakuchiol and Strawberry Boosters as the current core range, the shop experience is closer to a single-decision purchase than a browsing catalogue, plus a gift card option.

Discount codes on the homepage. A 15% off Drops discount using the code DROP2 and a separate 15% off newsletter signup offer both appear on the homepage rather than being held back for email only.

Delivery terms stated plainly. Free UK delivery applies to orders of 40 pounds or more, and a 60-day money-back guarantee is listed alongside the product pricing.

Brand Storytelling

Ingredient percentages instead of vague claims. The Bakuchiol Booster is described by its exact concentration, “1% Bakuchiol,” and the Strawberry Booster is specified as “100% cold-pressed strawberry seed oil” from upcycled seeds, giving shoppers a specific number rather than a general natural-ingredients claim.

A referral program with a branded name. Word-of-mouth is formalized as “Mates Rates,” a named referral scheme rather than a generic “refer a friend” link, matching the casual tone used elsewhere on the site.

Notable Features

A dedicated “Meet BYBI” section. Company background sits behind its own navigation item rather than folded into an About page, separating brand story from the shop and support sections.

Support framed conversationally. The help or FAQ section is labeled “Need a Hand?” rather than Support or Help, continuing the informal tone into a typically functional part of the site.

Global currency and shipping selector. A country and currency switcher supports over 40 regions, letting the checkout adjust pricing and shipping terms by market rather than defaulting to a single currency.

BYBI Beauty Shop page example

BYBI Beauty Product page example

BYBI Beauty Checkout page example

BYBI Beauty footer example

Wool and The Gang

Wool and the Gang offers modern knitting and crochet kits, yarns, and supplies, making crafting accessible and stylish. Their products include high-quality yarns in vibrant colors and easy-to-follow patterns for various skill levels. The website features a clean, user-friendly design with intuitive navigation, high-quality imagery, and detailed product descriptions, providing a seamless shopping experience.

Bembien

Bembien is a line of accessories handmade by artisans around the world.

It was a woman in a white linen dress who started it all. We caught a glimpse of her crossing a cobblestoned street in New York and on her shoulder swung a perfect, woven basket bag. It stopped us in our tracks. There was something about her that was so effortless — she looked as though she had stepped out of 1970s coastal France.

2hr Set

The 2hr set capsule collection is inspired by Idris Elba’s legendary passion for music. The range channels his signature on stage energy.

HIRAETH

IRAETH is a women’s ready-to-wear and accessories label founded by Rooney Mara with partners Sara Schloat and Chrys Wong. The brand was created to serve a new generation of conscious women who value quality and design but do not want to compromise on their ethical beliefs.

All of HIRAETH’s items are leather, fur, wool and silk-free. With alternative fabrics sourced from mills in Italy, France, Japan and the UK, each piece is carefully crafted in downtown Los Angeles.

HIRAETH is designed for forward-thinking creatives who agree that in our impersonal, disconnected age, the values of craftsmanship, quality, comfort and respect for all living creatures are more essential than ever.