Archives: Websites

eCommerce Websites

Max Wanger

Max constructed his first camera out of paper and scotch tape when he was seven years old. To this day, he is fond of simplicity and negative space, to less is more, to the beauty in the unexpected. Max’s photographs have been exhibited and recognized all over the world.

Misc. Goods Co.

Misc. Goods Co. is a Louisville, Kentucky maker of natural fragrance and everyday carry objects, founded in 2012 by graphic designer Tyler Deeb. The catalogue now leads with cologne, incense, room spray, diffuser oil, candles, hand soap and deodorant, alongside the original leather wallets, ceramic flask and playing cards. The about page states the position plainly: “Made to be useful. Designed for clarity. Built to last.” The storefront is a headless Shopify build served from Oxygen.

Website Design

A warm neutral ground with earth accents. The palette is declared as named tokens: cream and tan as the base, light and dark brown, olive and mint green, a gold and a peach, with near-black for text. Colour arrives as full-width section grounds rather than as buttons, so pages read as a run of tinted panels.

Four typefaces, each with a job. Self Modern, a high-contrast serif, carries headlines, Galano Grotesque handles body copy and navigation, and Windsor D and Carnaby Street serve as display faces for accent lines. The mix gives headings a bookish weight against plain sans product labels, and marquee strips of repeating brand copy separate the major blocks.

Shopping Experience

A mega menu organised three ways. The Shop menu splits into Fragrances by name, Scent Types (fresh, musky, woodsy, floral, smoky), Cologne Styles (eau de cologne, roll-on, solid), Room and Body collections, and Product Type for the leather goods. The same catalogue is reachable by scent, by format or by object.

Prices and Add buttons on the grid. Collection cards carry a descriptive line, the product name and an inline Add control with the price, so items enter the cart from the listing. Sold-out variants are labelled in place rather than hidden.

Size tiers on every fragrance. The Underhill page offers Home 50ml at $125, Home 100ml at $199, Travel 10ml at $48 and a 2.5ml sample at $15, with a one-time purchase or Subscribe and Save 15% at frequencies from monthly to quarterly.

Two different free shipping thresholds. The announcement bar states free domestic shipping over $75 while the shipping and returns page states $100. Shop Pay and Klarna are offered as four interest-free payments.

Brand Storytelling

Scent described as place. Fragrance pages open with a scent story rather than a note list. Underhill is “Autumn in the Southeast, crushed cedar, curling smoke, and sweet notes of ale and pipe tobacco”, with the note pyramid given afterwards.

Founder as the through line. The about page tells the playing-card origin story directly, then runs numbered principles on design and on quality.

Notable Features

A discovery set as the entry point. A $48 six-scent Discovery Set is promoted as the way to sample before committing, supported by a scent quiz reached from a “Find Your Smell” menu item.

Tabbed product detail. Fragrance pages split Scent Story, Ingredients, How to Use and Scent Notes into tabs, keeping the buy box within one screen instead of a long scroll.

Wholesale routed off site. The footer sends trade buyers to a Faire Direct catalogue and lists a separate named press contact.

Disquize

Disquize is a fashion brand created under Lee Chery’s known main content brand “You Wouldnt Understand”. Disquize was created to give people a unique luxurious look while standing out from the usual crowd.

Port of Mokha Coffee

Port of Mokha sells Yemeni specialty coffee direct to consumers, offering single farmer lots, seasonal blends and the Timeless Mokha house blend alongside prepaid subscriptions and bulk gift boxes. The range is deliberately short and priced at the top of the market, and the site leans on third party scoring and named endorsements rather than on volume. Navigation is four items wide, Coffee, Brew Guides, All Products and Sign In. Built on Shopify.

Website Design

Two grotesques, one voice. Headings run in Trio Grotesk Medium and body copy in Post Grotesk Book, set near black on white, which keeps a very quote-heavy page from turning noisy.

Full-bleed photography with short headlines. The homepage alternates wide image panels with centred lines of a few words each, the largest being “coffee worth risking your life for”, so the page reads as a sequence of posters rather than as a catalogue.

Endorsement slabs as a repeating unit. Rotating quote panels with a name, a title and a See Praise link appear on the homepage, the collection page and the product page, giving the same module three placements.

Shopping Experience

A catalogue built from bundles. Ten listings cover the whole shop, and most are multiples rather than single items: two, three and four bag packs of Timeless Mokha, five and ten box bulk gifts, three and six month prepaid subscriptions, and subscription plus coffee combinations.

Quantity is the variant. Rather than a pack size selector, each bag count is its own product with its own price and a struck-through compare-at price, so the saving is shown on the grid.

Bundle choices exposed on the card. Subscription bundle tiles carry their own Add to cart buttons for Trilogy, Special Release, Single Farmer Lot and Seasonal Blend, letting the pairing be chosen before the product page.

A slide-out cart with an upsell. The drawer holds Proceed to checkout and View cart buttons and a With this product also buy panel beneath the line items.

Brand Storytelling

The founder’s route is the spine. Repeated homepage modules point to a Story page describing how Mokhtar left Yemen by boat to bring the coffee out, and note the New York Times bestselling book it produced.

Independent scoring carried as a badge. A 97 Points rating from The Coffee Review runs with its full tasting note and a roaster credit to Tamas Christman of Dragonfly Roasters.

Peer voices rather than customer reviews. George Howell, James Freeman of Blue Bottle and Brooke McDonnell of Equator are quoted by name, standing in for the largely empty on-site review widget.

Tasting notes in a fixed shape. Every coffee lists a First Taste and a Last Sip, and farmer lots add process, region, variety and elevation.

Notable Features

Brew Guides in the primary nav. Preparation content is given equal billing with the shop rather than buried in a blog.

A sticky buy bar. Product pages pin the name, price and Add to cart to the bottom of the viewport, though the pinned figure does not always match the price in the main buy box.

Port of Mokha Coffee Shop page example

Port of Mokha Coffee Product page example

Port of Mokha Coffee Checkout page example

Port of Mokha Coffee footer example