Archives: Websites

eCommerce Websites

NOX Cycles

The NOX Cycles brand was founded in Berlin in 2004 with the passion and ambition to produce absolutely competitive gravity bikes equipped only with the best components and assemblies. NOX Cycles has since established itself primarily in the enduro and downhill sector and made a very good name as a small but fine bike forge.

Akitsune

Since 2017, Akitsune supplies you with fashion accessories and jewelry in its online shop for valuable pieces which can be worn proudly. Seizing the suggestion of Machiavelli, the fox is in the center of attention in our jewelry collection.

Shopware Store

The Shopware Extension Store is shopware AG’s official marketplace for its own ecommerce platform, selling apps, integrations and themes that merchants install into a Shopware 6 or Shopware 5 shop. The catalogue is organised by job rather than product type: payment, shipping, ERP connectors, marketing automation, search, analytics and storefront design. Buyers are shop operators and their agencies, and the store itself runs on Shopware.

Website Design

One blue against a navy grey. The interface is white with a single brand blue, #0870FF, on links, badges and the buy button. Body text sits at #33445B and headlines at #1C2431, so the blue is the only saturated colour on most screens.

Poppins for headings, Inter for the rest. Both are set at modest sizes, which keeps long lists of extension names legible on pages that stack dozens of cards against #D1DAE5 borders.

Navigation carries the weight. Extensions, Integrations and Themes each open a full width flyout exposing the whole taxonomy at once, from Shipping provider and Checkout / Cart process down to AI Tools and B2B extensions.

Shopping Experience

Filters built around compatibility. The sidebar filters on Shopware Version, Cloud Compatible, Free, Includes Support and Recommended by Shopware, plus rating, price and manufacturer, with the result count stated above the grid.

Sorting made for a software catalogue. The options are Recommendation, Price ascending, Price descending, Topseller, Rating and Release date. Cards show the partner, a one line summary, a star rating with review count and a monthly price, or Free.

Product pages front the numbers. An extension opens with its rating out of five, review count and download total, then a gallery whose videos stay behind a cookie gate until the visitor presses Load video.

Terms stated under the buy box. Beneath the quantity field and Add to cart sit the compatible version range, a note that updates are included during the subscription, and a line confirming support comes from the Extension Partner.

Brand Storytelling

Partner tier is the ranking system. Listings label sellers Premium Extension, Gold, Bronze, Technology Partner or Premium Extension Partner, and those badges drive placement alongside relevance.

Paid placement is declared on the page. Promoted rows carry the line “Sponsored extensions These extensions are highlighted or prioritized due to a marketing agreement between the partners and Shopware”, set directly above the products it applies to.

Manufacturer profiles do much of the selling. Each partner has a page of download totals, review counts and award mentions, so persuasion happens at company level as much as per extension.

Notable Features

A shop switcher that clears the cart. Moving between the Shopware 6 and 5 catalogues raises a confirmation reading “Are you sure you want to change the shop? All extensions will be removed from your cart.”

Curated shelves beside the category tree. Start with Shopware, New Extensions covering the last 30 days, and Coming soon for extensions with a set release date sit in the same menus as the taxonomy.

Prices net of tax, in two languages. A footnote states all prices are quoted net of the statutory value added tax, and a banner offers the German version of any page.

LÖFFLER GmbH

Loffler ERGO GmbH is a German furniture maker that has built ergonomic seating since 1992 and sells it direct. The catalogue covers office chairs, orthopaedic chairs, ergonomic stools, barstools, visitor and dining chairs, heavy duty chairs, tables for dining, lounge, office and bar use, plus accessories, care products and children furniture. Buyers split between home offices and workplace specifiers, with a References section and a named sales team for the trade. The homepage puts the positioning in one line: “Furniture for life. Handcrafted in Bavaria.” It runs on Shopify with a custom bilingual front end.

Website Design

A slate and pale blue system. The palette rests on a blue grey for body type and dark panels, a lighter grey for secondary text, and a very pale blue grey for cards, filters and alternating bands. White sits behind the photography, and one saturated blue is reserved for links and active states.

Suisse Intl at every level. Headings and body copy both use Suisse Intl, loaded in Thin, Regular, Medium and Bold, so hierarchy comes from weight and scale rather than a second typeface. Eyebrows are set small and upper case.

Numbered sections. The homepage moves through blocks numbered 01 to 04, each pairing a claim with one image. Chairs are shot on plain grounds for the grid and in furnished rooms for the editorial panels.

Shopping Experience

Filters that explain themselves. Collection pages filter on colour, material and price with counts beside every option. The material facet lists Essential Fabric, Power 24/7, Wool, Faux Leather and Leather, each with its own description and fibre composition, including a note that Power 24/7 is certified to 200,000 Martindale cycles. Office Chairs holds 31 products.

Prices in euros, configurable models marked. Cards add “Starting from” where variants change the figure. Product pages repeat it with “(Tax included)” beside it and state a six week delivery window.

A configurator in the buy box. Product pages open with three badges, handmade in Germany, delivered assembled and free shipping, then run a material and colour selector before Add to cart. A cart drawer slides in from the right and totals including VAT.

Brand Storytelling

One technology carries the argument. ERGO TOP appears on the homepage, in the navigation, on every chair page and in its own section. The copy credits its development to work with the Technical University of Munich, and notes that the IGR has recommended the chairs for over 30 years.

Function framed as wellbeing. The About page sets the premise as “the balance between form and function, between healthy use, true experience and sensual sensation”, and the Ergonomics pages read as instruction, not sales copy.

Notable Features

Documentation as a shopping aid. Product pages link a spec sheet and a chair manual, and the site keeps a Downloads page and a Seating Manuals section.

Specification icons below the fold. Each chair page ends with a row stating daily usage time, a 120 kg load limit, floor covering suitability and a 30 year warranty.

Trade and editorial beside retail. A News Room, References, Jobs and Careers, returns and a sales specialist directory sit in the footer beside the shop columns.